Bill Hummel
Group Merchandising Manager
All Star Directories, Inc.
Seven years of marketing at Amazon.com gives Bill Hummel a consumer lens through which he views college admissions - and college shopping on the web.
TOPICS:
Admissions
,
Enrollment Management
,
Marketing
90 percent of parents choose their kids' colleges on the web
We reprise one of our most popular articles of 2009. It's even more topical today.
Nearly all parents researching colleges and universities for their kids are turning to the web for information. And they have high expectations of a college's site.
TOPICS:
Admissions
,
Enrollment Management
,
Executive Briefing
,
Marketing
,
Technology
Re-skilling: a timely community service opportunity
Stony Brook University of New York and the work of Pat Malone, Director of Emerging Technologies, provide an excellent example of plumbing multiple education/work connections to serve adults.
TOPICS:
Deals
,
Executive Briefing
,
Marketing
,
Student Services
Smart colleges are not yet finished with Millennials
Underneath the graduated-but-can’t-find-a-job stereotype reported continuously in the media, there is a whopper of an opportunity for colleges to serve the vast majority of 18-29 year-olds who are still in school and have further ambitions. As well as those who are out of school but plan to return. By Tom Robinson.
TOPICS:
Admissions
,
Enrollment Management
,
Marketing
Margaret Drugovich
President
Hartwick College
Margaret Drugovich constructed a three-year track through a four-year school ahead of the curve. More than 20 percent of their applicants for fall 2010 are interested in it - an option that well-prepared students understand and value.
TOPICS:
Admissions
,
Enrollment Management
,
Executive Briefing
,
Management
,
Teaching & Learning
Deal with trouble using strategic thinking
In a bad economy, even those who duck-and-cover should engage in some strategic thinking. Part 2 of a two-part article by Elliott Masie.
TOPICS:
Executive Briefing
,
Leadership
,
Management
Deal with trouble with the right tone
In a bad economy, the tone taken by campus executives in adversary situations matters to all those affected. Part one of a two-part article by Elliott Masie.
TOPICS:
Executive Briefing
,
Leadership
,
Management
Sabrina Kay
Chairman and CEO
Fremont College
What can a highly educated entrepreneur accomplish in higher education in California today? Sabrina Kay will soon be able to write the book.
TOPICS:
Admissions
,
Enrollment Management
,
Executive Briefing
,
Teaching & Learning
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