PHILADELPHIA, Jan. 18, 2012 (GLOBE NEWSWIRE) -- The Aresty Institute of
Executive Education at the Wharton School of the University of
Pennsylvania today announced a first-of-its-kind program, Leading in
Foreign Markets. The executive education program has been developed to
meet the needs of business leaders working in foreign countries and
cultures. The week-long program, to be held in April on the Wharton
School's Philadelphia campus, will address every aspect of leadership
in an unfamiliar environment.

"Everyone recognizes that the world is flat," notes Wharton Marketing
Professor Z. John Zhang. "But not everyone seems to notice that flat
doesn't mean homogenous. There are remarkable differences in cultures,
language, and behavioral norms that carry over into the business
environment. Bringing your business onto foreign soil without this
recognition can set you up for many surprises."

Leading in Foreign Markets will provide the knowledge and tools leaders
need, including new perspectives on marketing, internal management
issues, accounting, and finance. The program will help participants
overcome cultural and language barriers, and navigate new regulations,
marketing environments, incentive issues, and business acumen.

Zhang, who serves as the program's Faculty Co-Director, continues,
"Wharton programs draw participants with substantial responsibilities
from around the world, some of whom have had a 'honeymoon experience'
in unfamiliar markets. They come with specific problems, looking for
new perspectives and new ideas, and deep learning comes from the
experience in the room."

Wharton Executive Education will prepare executives to expand their
organizations into foreign markets to capitalize on some of today's
most promising growth opportunities. Leading in Foreign Markets offers
a unique opportunity to learn from world-class faculty and a network of
global peers how to lead, manage, and motivate people in a different
culture or country.

Leading in Foreign Markets is designed for country managers, managing
directors, regional presidents, and those anticipating a move into one
of these roles in the near future. The program will be held April 9-13,
2012 at the Steinberg Conference Center at the University of
Pennsylvania in Philadelphia. For more information and an application,
please visit:

http://executiveeducation.wharton.upenn.edu/open-enrollment/senior-mana
gement-programs/leading-in-foreign-markets.cfm

ABOUT THE WHARTON SCHOOL

The Wharton School of the University of Pennsylvania -- founded in 1881
as the first collegiate business school -- is recognized globally for
intellectual leadership and ongoing innovation across every major
discipline of business education. The most comprehensive source of
business knowledge in the world, Wharton bridges research and practice
through its broad engagement with the global business community. The
School has 5,000 undergraduate, MBA, executive MBA, and doctoral
students; more than 9,000 annual participants in executive education
programs; and an alumni network of 88,000 graduates.

CONTACT: Wharton Executive Education contact:
Eleena de Lisser
Aresty Institute of Executive Education
The Wharton School
University of Pennsylvania
Telephone: +1.215.898.7239
E-mail: execed-pr@wharton.upenn.edu