Recruiting in China - A Primer for Beginners
China provides a rich source of academically competitive applicants for US colleges. But institutions new to the Chinese market need to plan carefully before launching a comprehensive recruitment and marketing plan in China. The Chinese mindset and expectations about higher education are radically different than both those of the domestic market and other international regions. This webcast is designed for schools considering adding China to their recruitment plan for undergraduate students and are seeking practical marketing and communication advice for maximizing their strategies.
You will learn:
* Critical information about the Chinese secondary school market and demand for US higher education
* Features of US education that most appeal to the Chinese applicant
* Outreach strategies: Fairs, agents or armchair - what works best in China?
Institutions considering expanding their recruitment efforts to the Chinese market or who are seeking ways to improve their results will benefit from this webcast. Admissions, marketing, and enrollment professionals are encouraged to attend.
Thursday 9/9/2010
Online
, $350.00
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Starting a Stop-Out Program on Campus
The last two decades have seen a dramatic decline in college completion rates for students aged 25-34. Fortunately, programs to bring a school's stop-out students back to campus are inexpensive and fairly easy to establish, and they can have a significant impact on both enrollment and graduation rates. In addition, there is often grant money available to help fund these programs and/or to create financial incentives for returning students.
This webcast will show you the best techniques for overcoming barriers and challenges in re-engaging students who have stopped out. You'll gain ideas for a successful stop-out recovery program. You'll also hear about a variety of techniques that actually work in connecting with stop-outs, re-engaging them, and seeing them through to degree completion.
WHO SHOULD ATTEND
This webcast is designed for administrators who are thinking about or have just started a program to bring students from their campus who have stopped-out for a semester or more back to campus. These administrators may reside in admissions or enrollment, student services, specific academic departments, or continuing/adult education entities in the school.
Monday 9/13/2010
Online
, $350.00
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Phonathon Essentials: Scripting Calls, Hiring Callers
Despite predictions to the contrary, phone solicitation remains a strong method of achieving quality alumni contacts at a relatively low cost-per-dollar rate. However, even experienced phonathon programs face challenges with keeping their calls fresh and recruiting the right callers.
Join us online for a two session webcast designed help you amplify your phonathon returns. You will learn:
* What makes a call structure successful
* How to create a custom calling script that suits your institution's needs and goals
* Best practices of call contact
* Tactics for recruiting your callers
* A formula for identifying and hiring the most effective callers
* Guidelines for training and engaging your callers
Advancement professionals and managers charged with increasing their phone program's impact will learn the key components to building a more prosperous and efficient phonathon campaign that better meets shop goals and institutional needs.
Tuesday 9/14/2010 thru Thursday 9/16/2010
Online
, $350.00/session, $650.00 for both sessions
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Identifying Your Next Planned Gift Donors
Predicting the best planned gift prospects is difficult due to an average shop's limited number of planned-gift donor records. However, planned gift donors do have common giving characteristics that you can identify and use to maximize your fundraisers' deferred gift activity.
Join us online to find patterns in your database designed to focus your shop's advancement work on the most promising planned gift prospects.
Advancement services, development, and planned gift managers will learn:
* Essentials for planned gift constituency analysis
* Characteristics of strong planned gift prospects
* Three key strategies for integrating analysis findings into daily fundraising work
* Tips for getting started using either internal or external resources.
Monday 9/20/2010
Online
, $350.00
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Campus Security: Selecting and Preparing Your Next Leaders
Campus security career development traditionally has been left to individual officers. However, the recent economic downturn has only delayed and exacerbated the severity of the impending campus security leadership transition. Now is the time for your institution to make up time and prepare your next generation of campus security leaders.
Join us online to learn:
* The appropriate succession planning method for your campus security office
* Emerging campus security challenges for the future
* The key talent areas for a rising campus security leader
* Considerations for your planning and training process
Campus safety/security managers and those student affairs or finance managers responsible for overseeing a campus security office will learn how to groom their future campus security leaders.
Tuesday 9/21/2010
Online
, $350.00
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