Today's Campus, Admissions

Three Tests for a Website That Makes Every Prospective Student Want to Matriculate

Tue, 30 Apr 2013 05:30:00 GMT

What makes a website stand out as superior? There are some key qualities we all subconsciously look for when we scout a new site, but they are too often forgotten when it comes time to build or revise our own.

Getting Ready

Tue, 23 Apr 2013 05:30:00 GMT

An important issue has yet to take center stage in the debate simmering over the impact that credentialing will have on the relevancy of a college degree. There is a difference between completing certification that leads a student/employee to present credentials and verification that credentials actually demonstrate proficiency. What happens if our commitment to increasing access effectively leads to a “dumbing down” of learned outcomes? In the end, who's in charge

Finding Students Where They Live

Tue, 16 Apr 2013 06:00:00 GMT

I had lunch in Boston last week with Rob Hutter and Michael Staton, partners at Learn Capital, based near San Francisco. Both are extremely creative, committed and entrepreneurial thinkers about the intersection of ed tech and higher education. The conversation ranged widely as time flew by. What struck me most during it, however, was a theme that has repeated itself in a number of conversations I've participated in over the past few months.

How to Find Top Student Writers Without Relying on the SAT - Barry Lenson of Today's Campus Interviews Dr. Les Perelman

Tue, 26 Feb 2013 03:30:00 GMT

Les Perelman, Ph.D., recently retired after spending years teaching writing at MIT. He is still affiliated with that institution, where he is now researching ways to improve students’ writing skills.

And the Wait Begins

Tue, 19 Feb 2013 05:30:00 GMT

At this time of year, college applicants struggle to find the right institution for them. In the early stage of the process, the first decision is to determine whether or not they would feel most comfortable at a large institution or in a smaller setting. I always encourage students to visit those campuses that meet their criteria, filter out the noise, and imagine themselves in the setting. At the same time, however, I warn them that the accumulated wisdom acquired during these campus visits will likely change their own criteria for selection.

Is This the Moment to Open Your Admissions to More Community College Students?

Tue, 29 Jan 2013 06:30:00 GMT

As an admissions professional, you already know that there is a crisis brewing in community colleges. In just the last few weeks, stories like these have been making the news:

The Baby/Bathwater Problem - Are You Rejecting Great Students Who Don't Perform Well on the ACT and SAT?

Tue, 08 Jan 2013 03:00:00 GMT

“We get so many applications that we instantly eliminate applications from students whose GPAs and SAT scores fall below a certain level,” an admissions officer at a large public university told me recently. That may be an efficient way to whittle down the number of applicants that a school has to read and consider. But because there are likely to be some very smart students with SAT and ACT scores that fall below the cutoff point, it will probably cause your admissions team to routinely overlook some excellent students who simply do not perform well on standardized tests. In effect, you are throwing out the baby with the bathwater. And in a time when all colleges need all the smart students they can recruit, that can be a big mistake.

How to Recruit More Applicants at High School College Fairs

Tue, 04 Dec 2012 06:30:00 GMT

You can recruit more of the right applicants at high school college fairs if you can overcome three distinct marketing challenges.

Admissions Disasters -- Prevention Lessons From Hurricane Sandy

Tue, 27 Nov 2012 05:00:00 GMT

Hurricane Sandy caused monumental losses of property and life in New Jersey and New York. It wrought havoc in many college admissions offices too. Students called off campus visits, admissions representatives cancelled trips to visit high schools, and admissions office inboxes clogged up with unanswered emails. And if you happened to drop a big mailing just before the hurricane hit, you probably incurred a sizeable loss.

Subtle Psychological Reasons Students Choose Colleges -- An Interview with Mona Molarsky

Tue, 20 Nov 2012 03:00:00 GMT

College admissions offices usually do a fine job of answering questions that prospective students ask. But how can they address questions that students are thinking about, but don’t ask?

How to Use QR Codes to Recruit More Students

Tue, 23 Oct 2012 03:30:00 GMT

Chances are that you have noticed more and more of those square, barcode-like graphics appearing on print ads, direct-mail pieces, posters, and lots of other places. You might also have seen people (often, people who look like the students you are trying to attract) using their smartphones to snap images of those codes.

Materials From Key Vendors That Make Your EDU Inquiries More Valuable Parts 1 and 2

Mon, 22 Oct 2012 08:00:00 GMT

How to Take Your Admissions Tours from Good to Great -- An Interview with Sarah Coen, by Barry Lenson

Tue, 09 Oct 2012 03:30:00 GMT

How can you make your admissions tours informative, engaging, and exceptional? Barry Lenson from Today’s Campus asked Sarah Coen, Vice-President, Consulting Services, at Noel-Levitz Higher Education Consultants.

New Report From Noel-Levitz Offers a Roadmap to Cutting-Edge Recruiting Practices, by Barry Lenson

Tue, 25 Sep 2012 06:00:00 GMT

Are you doing a good job of recruiting students in today’s digital world? If you’re not sure, I’d encourage you to review the 2012 E-Recruiting Practices Report from Noel-Levitz. You’ll find 24 pages of critical statistics on how students are using the Internet and digital media to make their college selections.

College Marketing -- Use Website Analytics to Get More Value From Your Admissions Page, by Barry Lenson

Tue, 11 Sep 2012 03:00:00 GMT

You have a great-looking admissions page on your college website. But do you know how hard is it working for you? How many people visited your page in the last month, for example? Where did they come from? How long did they stay? Did they send you an email from the page or click to download a special report? All college admissions officers can benefit from knowledge like that. And the good news is, that information can be yours if you invest a little time to understand the basics of website analytics.

How to Get More Applications from Every Admissions Email You Send, by Barry Lenson

Tue, 28 Aug 2012 11:15:00 GMT

In today’s post, I would like to share some of the “best practices” that I have learned from leading companies that are generating more profits from their email marketing campaigns. Your admissions office can use these same tactics to generate more inquiries from the emails that you send and, ultimately, more applications too.

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

Tue, 28 Aug 2012 09:00:00 GMT

At APSCU 2012, we had the opportunity to speak with Jeff Marcus, founder of Ed-Impact Consulting. While Ed-Impact is a relatively new consulting operation, Jeff has been working in the field for 20 years. His focus at Ed-Impact is three-fold. The first is consulting with nursing students, or schools with nursing programs; 80 percent of students seek to be a nurse, only 20 percent can pass the test, maintains Jeff— so what happens to the rest? Ed-Impact helps guide these students at the admissions stage into programs in which they can be successful. Ed-Impact also provides admissions training and marketing analysis. We enjoyed learning more about Ed-Impact, and thank Jeff for stopping by to speak with us at APSCU!

How to Attract More Top-Tier Students

Tue, 07 Aug 2012 03:30:00 GMT

As a college admissions officer, you already know how difficult it can be to make your school the final pick of highly qualified students – those who have been accepted by a number of top-tier schools and who have the luxury of choice. How can you become the top choice of those “plum” applicants?

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

Tue, 24 Jul 2012 09:00:00 GMT

The final part of Rob Rokoff, Vice President of Business Development, Q&A with Today's Campus. Parts 1, 2, and 3 of the Q&A can be accessed here.

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

Tue, 24 Jul 2012 08:30:00 GMT

ROB ROKOFF is the Vice President of Business Development for LeadiD, where he drives strategy and channel partnerships for the LeadiD Platform. Mr. Rokoff has built and managed call centers in the U.S. and Canada for American Express, CitiGroup and Merrill Lynch, was a part of the strategic leadership team with Leads360, Inc., and supported TARGUSinfo’s growth in the Bay Area where he is currently based.

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

Tue, 17 Jul 2012 06:00:00 GMT

We recently had the opportunity to speak with Trace Urdan with Wells Fargo Securities. As Trace sat down with us in Las Vegas, he discussed current events with us, including the government’s regulatory involvement in the sector, competition from the traditional sector in the marketplace, and of course, hopes for the future of the education sector. Trace also went into a little more detail about his personal opinions regarding laudable efforts to improve regulations, as well as the current economy and its impending implications. We had a great time chatting with Trace, and thank him for taking the time to speak with us at APSCU 2012.

Q&A with Jeff Wendt: Jami Morshed, , Three Rivers Systems

Tue, 17 Jul 2012 05:30:00 GMT

At APSCU 2012, we were excited to have the opportunity to speak with Jami Morshed, Vice President of Global Sales and Marketing at Three Rivers Systems, touted as “The only truly disruptive academic ERP serving higher education.” And how exactly is Three Rivers Systems disruptive? According to Jami, by coming into an established market but offering innovative technology that can change the order of business, Three Rivers Systems is able to essentially do what Netflix did to Blockbuster. We asked Jami what it takes to adopt these systems for schools, the implementation process the process, and which establishments can benefit most from Three Rivers Systems services. As Jami says, institutions are often bogged down by tasks that don’t advance their original purpose—to educate the public—and Three Rivers Systems seeks to help institutions focus on that important goal. We enjoyed our chat with Jami, and appreciated him taking the time to chat with us. Bogged down with tasks other than their original purpose—to educate students.

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

Tue, 17 Jul 2012 05:30:00 GMT

Does he really need an introduction? What’s a visit to Vegas without the King himself—Elvis! Elvis stopped by at APSCU 2012 to say hello, and even serenade us! We thank Elvis for stepping in front of the camera with us-- Viva Las Vegas!

Q&A with Jeff Wendt: Rob Rokoff, VP, Business Development, LeadiD

Tue, 17 Jul 2012 03:00:00 GMT

Today, the exchange of data between seller and buyer relies on a trusted handshake. The marketplace is suffering from a lack of trust and is thus depressed. "...we play the neutral arbiter of trust between both sides. We authenticate the lead origin and offer Buyers the ability to audit the lead history with a Universal LeadiD, providing fact-based data about the origin of the lead. The outcome: a translucent LeadiD Platform trusted by Sellers and Buyers."

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

Tue, 10 Jul 2012 04:30:00 GMT

LeadiD had a unique vision to allow Lead Buyers (Schools, Agencies, and Aggregators) and Lead Sellers (Organic Lead Providers, Call Centers and Aggregators) to operate in a trusted environment. The LeadiD Platform has been developed in collaboration with lead providers and lead buyers to provide an independent neutral technology. LeadiD allows Lead Sellers to definitively prove that they are generating and selling authentic quality leads. LeadiD allows Lead Buyers to make the best decisions about the leads they buy based on the true history and origin of the lead. For an easy analogy, think of LeadiD as the issuing agency of an auto VIN number, a Universal LeadiD, combined with the definitive data of the CarFax Report, a LeadiD Audit. Founded in January 2011, LeadiD traces its roots to conceptual conversations as early as 2007, when industry insiders and influencers began discussing how to solve the last fundamental problem in lead generation.

Intentional Enrollment: Building a Class Strategically, by Brian C. Mitchell

Tue, 10 Jul 2012 04:30:00 GMT

With a few notable exceptions, America’s colleges and universities are dependent upon their comprehensive fee. These fees are typically defined as tuition, fees, room and board, and with auxiliary revenue and endowment spending draw down, form the financial foundation upon which institutions operate. As the principal source of revenue, they represent the lifeblood of an institution whose health is directly dependent upon the ability of their admissions office to bring in the class.

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

Mon, 18 Jun 2012 03:30:00 GMT

The Education Vertical Manager for Leads360 discusses findings from the company’s second annual Leads Industry Report. An abridged version of Ryan Busch’s interview Mr. Lind appeared in the May-June issue of Today’s Campus.

Letter to Today's Campus from Virginia Tech Official in Response to Crisis Management Article from March-April 2012

Tue, 15 May 2012 06:00:00 GMT

After reading James Satterfield’s article on Reputation Management in the March-April issue of Today’s Campus VA-Tech’s VP for University Relations, Lawrence Hincker, says the author’s “facts are wrong,” and wants to clear-up any misunderstanding. His letter to the editor and more inside.

Ryan Busch Interviews Garland Williams, Vice President of the Military Division at University of Phoenix

Tue, 14 Feb 2012 03:00:00 GMT

We kicked-off our 2012 series on student diversity with a feature on military students in the Jan/Feb 2012 issue of Today's Campus magazine. I had a great opportunity to speak with Garland Williams from University of Phoenix. Garland not only runs this expansive division for the university, but he is himself a retired Colonel from the US Army. With the shifting of US troops, military students represent a huge opportunity for colleges and universities, and University of Phoenix does a great job in meeting special needs of incoming military students.

Ryan Busch Interviews Joshua Sine, Director of New Student Services and Programs, Dixie State College of Utah

Tue, 07 Feb 2012 04:00:00 GMT

Enrollment and admissions are in the cloud. No, seriously. I interviewed Joshua Sine about the work he's done at Dixie State College of Utah to improve efficiency in the process of working with new and prospective students. Dixie State College recently adopted a cloud-based system from Enrollment RX for this purpose. From the sound of it, Sine is pleased with the improvements.

Solving the Student Debt Problem

Wed, 01 Feb 2012 03:30:00 GMT

Two-thirds of all students now borrow and the average amount borrowed spiked 5 percent in the last year alone, to approximately $25,000, while one in 10 students borrow in excess of $40,000. Meanwhile, the national federal student loan cohort default rate rose for the fourth straight year and reached its highest mark since 1997. Default is just the tip of the iceberg...

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

Wed, 28 Dec 2011 04:00:00 GMT

We continue to discover a whole host of opportunities related to "the cloud". DuraSpace's DuraCloud service represents perhaps one of the most valuable innovations I've heard to date--particularly if you are a college or university and you are trying to protect the wealth of digital assets produced by your institution. I spoke with Michele Kimpton, CEO of DuraSpace, about how her organization is improving the preservation of digital assets and reducing the cost at the same time.

Ryan Busch Interviews Kaplan, Inc. Chairman and CEO Andrew Rosen about his Book Change.edu

Mon, 19 Dec 2011 05:30:00 GMT

Andrew Rosen (Chairman and CEO of Kaplan, Inc.) spent some time with me discussing his new book Change.edu. Rosen's book is a terrific read, both filled with wonderful insights on the state of American higher education and presented with a sense of humor that compels the reader to keep turning the page. We talk about "Harvard Envy", the promise of community colleges, military students, his career in higher education, and a host of other important ideas.

Ryan Busch Interviews Nivine Megahed and Joselyn Zivin from National Louis University about Groupon for Enrollment

Mon, 12 Dec 2011 04:30:00 GMT

According to Nivine Megahed, National Louis University (NLU) has a history of innovation. Even so, in September NLU became the first university to use the social coupon service Groupon as an enrollment vehicle. Joselyn Zivin, NLU's VP of Marketing, joined Nivine and I to talk about this innovative idea--the timing for this interview couldn't be better as NLU's first class of 17 Groupon adopters ended on Monday 12/05/2011, five of whom are exploring regular admission to NLU.

Recording Available of Today's Campus Live Web Event- Predicting 2012 Embrace the Future of Admissions and Enrollment, or Else

Tue, 06 Dec 2011 03:30:00 GMT

Get your link to watch the recording of Today's Campus publisher and panel for a detailed analysis of what pushed top performing marketing, admissions, and enrollment departments to success in 2011!

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

Mon, 05 Dec 2011 03:30:00 GMT

Lou Pugliese and I spoke at EDUCAUSE 2011 and our conversation left me with the sense that his company functions more like a partner than an overbearing LMS heavy weight. Moodlerooms is definitely an organization worth getting to know.

Ryan Busch Interviews Jessica Bothwell Kay and Ross Abramson from Translations.Com and Transperfect at DevLearn|11

Wed, 30 Nov 2011 03:30:00 GMT

Think globally is something we should all consider as we develop learning content. Transperfect and Translations.com provide the resources to truly think globally about the language implications of learning content. I visited with Jessica and Ross at DevLearn|11

Accreditation - In the Fight of its Life? Part 3

Mon, 28 Nov 2011 03:30:00 GMT

PART 3: Michael P. Lambert, Executive Director of the Distance Education and Training Council writes: "A number of groups have started to undertake the task of evaluating accreditation and developing various solutions to what they see as accreditation’s systemic shortcomings".

Accreditation - In the Fight of its Life? Part 2

Mon, 21 Nov 2011 04:30:00 GMT

PART 2: Michael P. Lambert, Executive Director of the Distance Education and Training Council writes: "For the past 3 years, voluntary accreditation, once widely hailed and credited being one of the most effective forces in shaping American higher education into being the most impressive, enviable and admired in the world, has recently come under some unfair criticism from those who do not have even a passing understanding of its true purposes."

Ryan Busch Interviews Chris Koeneman from BlueSocket an AdTran Company at EDUCAUSE 2011 from Ryan Busch

Mon, 21 Nov 2011 03:00:00 GMT

How does the wireless campus affect more than just the CIO? Chris Koeneman from BlueSocket gave me some insights at EDUCAUSE 2011.

Recording Available of Today's Campus Live Web Event - The Real Impact of Program Integrity Regulations on Higher Education Marketing and Enrollment

Thu, 20 Oct 2011 03:30:00 GMT

Get your link to watch the recording of Today's Campus publisher and panel as they discuss exclusive, never before seen data!

Video Interview - Jen Howard, Director of Google Education

Mon, 17 Oct 2011 04:30:00 GMT

Who better to speak with than Google for information about how prospective students evaluate prospective colleges and universities on the web? After all, Google is at the top of the search engine world and as it turns out--Google has been paying attention to the "edusearchers" and their processes. Jen Howard, Education Industry director for Google, recently spent some time with Today's Campus and shared some of Google's insights in this process. Look for deeper insight from Jen in the November/December 2011 issue of Today's Campus Magazine.

Accreditation - In the Fight of its Life? Part 1

Mon, 17 Oct 2011 04:00:00 GMT

Michael P. Lambert, Executive Director of the Distance Education and Training Council writes: "For the past 3 years, voluntary accreditation, once widely hailed and credited being one of the most effective forces in shaping American higher education into being the most impressive, enviable and admired in the world, has recently come under some unfair criticism from those who do not have even a passing understanding of its true purposes."

Recording Available of Today's Campus Live Web Event Today's Campus Live Web Event - Be Great By Doing Good Improving Operations by Automating Marketing and Admissions Compliance

Tue, 04 Oct 2011 04:30:00 GMT

Get your link to watch the recording of Today's Campus publisher and panel on a discussion about how automating compliance in your recruiting process will actually increase the efficiency of your marketing spend and admissions team!

Fall Webcast Series Announced - Education Marketing & Enrollment Webcasts

Tue, 04 Oct 2011 04:30:00 GMT

Join Today's Campus and Leads360 for three LIVE webcasts on best practices in education marketing & enrollment.

Recording of Today's Campus Webcast "Implications of Gainful Employment" Available Now!

Fri, 12 Aug 2011 06:45:00 GMT

Watch the recording of a luminary panel of higher education thought leaders from the August 12, 2011 Today's Campus Webcast "Implications of Gainful Employment".

How Higher Ed “Loss Leaders” Influence Online Advertising (From HIGHER ED LIVE)

Tue, 18 Jan 2011 06:45:00 GMT

How Higher Ed “Loss Leaders” Influence Online Advertising (From HIGHER ED LIVE)

Q&A with Jeff Wendt: Jean Norris, Managing Partner, Norton Norris Inc.

Tue, 02 Nov 2010 07:45:00 GMT

Mystery shopping is a research technique used by Jean Norris and her firm to help colleges train their admissions staff and equip them with modern marketing savvy. Though she's aware of quality limitations in admissions offices throughout U.S. higher education, she is concerned that the recent findings of government mystery shoppers are being used for political purposes and will produce unintended consequences.

Today's Campus Update

Wed, 29 Sep 2010 00:01:00 GMT

A perfect storm of power politics and media noise has worked its way into higher education by way of the 'for-profit sector.' At the heart of it all is student loans. Most likely a business solution - not a political one - is needed. Follow this story in interviews, beginning here. Also, here are links to some or most popular recent articles and interviews.

Q&A with Jeff Wendt: Jon McGee, Vice President, Planning & Public Affairs , College of St Benedict & St John's University

Tue, 07 Sep 2010 07:45:00 GMT

Those were the salad days of U.S. higher education: 1993 to 2008. Key salad ingredients are missing today. To what extent? To what significance? Jon McGee is an observer of such matters. And he discusses them lucidly.

Managing the lifelong relationship

Wed, 01 Sep 2010 07:45:00 GMT

The tools you use will most likely influence the level of success you achieve.

Establish a strong bond with freshmen

Mon, 30 Aug 2010 07:45:00 GMT

Tom Robinson reports some pre-freshman and freshman affinity and retention measures that work.

Today's Campus Update

Wed, 25 Aug 2010 07:45:00 GMT

Features ... A rookie college ranking debuts. Will it challenge U.S. News? Must big fundraising efforts result in little payoff? Can college be more affordable? What's happened to online higher education? Also ... Most popular articles and interviews.

What happened to online education?

Tue, 24 Aug 2010 07:45:00 GMT

While overall consumer interest has showed a year-to-year decline, one market segment clearly wants online education the most. Wes Kauble shares TCAT survey results.

Q&A with Jeff Wendt: Keith Landis, Managing Director , Collegiate Advisors, LLC

Thu, 19 Aug 2010 07:45:00 GMT

CPAs, tax practitioners and various other counselors are advising American families about their college purchases. Keith Landis and his firm are advising the advisors. He shares some interesting observations.

Building campus-to-student relationships that last, Part 2 of 2.

Wed, 18 Aug 2010 07:45:00 GMT

Part 2 of 2. How does a campus build a relationship that gives meaning to—not just contact between—two parties?

Building campus-to-student relationships that last, Part 1 of 2.

Tue, 17 Aug 2010 07:45:00 GMT

Part 1 of 2. How does a campus build a student relationship that gives meaning to—not just contact between—two parties? Here are several tried and true methods.

Q & A with Carol Phillips and Tom Robinson

Fri, 13 Aug 2010 00:00:00 GMT

Carol Phillips is a trifecta of marketing professor, president of BrandAmplitude - a youth marketing consultancy, and mother of a high college student who recently shopped for colleges.

Q & A with Jean Twenge and Tom Robinson

Thu, 12 Aug 2010 00:00:00 GMT

Dr. Twenge is a research psychologist and San Diego State University professor. She authored Generation Me based on surveys of 2,000,000 young people between the 1930s and the present.

Clued In or Clueless about College Marketing? Part 2

Wed, 11 Aug 2010 00:00:00 GMT

New + Notable by Tom Robinson

Part 2 of a two-part article on the marketing studies of Notre Dame professor Carol Phillips. Her top 10 list of observations about college students continues at number 6. This author added my own implications for enrollment managers.

Clued In or Clueless about College Marketing?

Tue, 10 Aug 2010 07:45:00 GMT

New + Notable by Tom Robinson

Notre Dame professor Carol Phillips advises marketers how to deal with young shoppers and buyers of goods and services. She has a top 10 list of observations about Millennials and the implications for commercial marketers. We added implications for enrollment managers.

College Board Recommendations. Silk Purses from Sows Ears?

Mon, 02 Aug 2010 07:45:00 GMT

New + Notable by Tom Robinson

The College Board report titled The College Completion Agenda Progress Report 2010 contains ten recommendations

to increase the percentage of young adults with at least an associate degree to 55 percent by 2025. Can the goal be met?

Today's Campus Update. July 2010

Thu, 29 Jul 2010 07:45:05 GMT

Q&A with Jeff Wendt: Todd Gibby, CEO, Intelliworks

Mon, 05 Jul 2010 07:45:00 GMT

Founded in 2002, Intelliworks hired Todd Gibby in 2007 from Blackboard. His company's platform serves up CRM to admissions offices throughout the United States.

When Confusion Reigns, Admissions Offices Lose

Tue, 29 Jun 2010 07:45:00 GMT

In a recent survey of more than 1,000 higher education purchasers conducted jointly by the folks at Today’s Campus and my firm, Atenga, Inc., we were able to mine thoughts and impressions of today’s college shoppers. The ability to translate sticker price into out-of-pocket cost - with ease - is of major importance. By Wes Kauble.

Today's Campus Update. June 2010

Mon, 28 Jun 2010 07:45:00 GMT

Tuition sweet spot. Most popular recent articles. Key buying signals sent by college-shopping parents. Most popular recent interviews. Higher education's news favorite for busy people. And more.

Today's college shoppers offer campuses new opportunities to maximize revenue and customer satisfaction

Tue, 22 Jun 2010 07:45:00 GMT

But first, consider a change of view. Many adults involved in purchasing higher education for their sons and daughters have changed their view of college. Survey results suggest their view change will enable successful campus marketing changes.

Keep students hooked on your school

Mon, 07 Jun 2010 07:45:00 GMT

Retention has moved from discussions in academic circles to the pages of the New York Times and the Wall Street Journal. Yet retention is not a new American preoccupation. For more than 30 years, college and university administrators, consultants and analysts have tracked, queried and studied students who drop-out or stop-out prior to earning a degree. By Karen West

Q&A with Jeff Wendt: Joyce Smith, Executive Director, NACAC/National Assn for College Admission Counseling

Sat, 05 Jun 2010 07:45:00 GMT

Joyce Smith has been involved in college admissions since 1976, and she's been employed on numerous college and university campuses. Now she watches the high-school-to-college-pipeline for 11,000 admissions practitioners at high schools and colleges.

A rational comparison of iPad and PC tablet

Tue, 01 Jun 2010 07:45:00 GMT

New + Notable by Tom Robinson

The iPad introduction has colleges ramping up technology and interactivity in the classroom. But the venerable PC tablet may be a better option. Find out when and why.

Not sure you’re ready for college? Try it out for free.

Wed, 26 May 2010 07:45:00 GMT

New + Notable by Tom Robinson

A new "test drive" program allows qualified would-be students to try out an online course, and even earn credit, before commtting full-time. Colleges and taxpayers benefit, too.

Q&A with Jeff Wendt: Deirdre Whitman, Vice President, Enrollment Management, Mercy College

Tue, 25 May 2010 07:45:00 GMT

At Mercy College freshman applications have nearly tripled in three years and enrollment is up 61 percent. Deirdre Whitman shares some of the reasons.

Overheard at AACRAO's annual conference.

Tue, 27 Apr 2010 00:00:00 GMT

The American Assn of Collegiate Registrars and Admissions Officers held their annual conference in New Orleans in April. Some 2,200 members attended. They had much to hear and much to learn. Here's a goodly sample.

What factors drive buying decisions in the higher education marketplace?

Mon, 26 Apr 2010 07:45:00 GMT

Here is a point of view on a consumer centric approach to college pricing.

Retention Practitioners Speak

Fri, 23 Apr 2010 08:00:00 GMT

Two practitioners on campuses and two who serve campuses share retention insight and experience. David Yaskin, Starfish Retention Solutions. Kimberley Cline, Mercy College. Sam Burgio, Jenzabar. Fred Hakes, Indiana University.

Today's Campus Update. April 16, 2010

Fri, 16 Apr 2010 07:45:00 GMT

Tuition sweet spot. Recent Online Reader Favorites. Excerpts from a survey of the U.S. college-buying public. Student loan Intelligence. Campus jobs: Who? Where?

Q&A with Jeff Wendt: Deirdre Whitman, Vice President, Enrollment Management, Mercy College

Thu, 08 Apr 2010 07:45:00 GMT

This very talented lady followed another very talented lady to her present job - for the third time. Together Deirdre Whitman, Kimberly Cline and effective customer service are making Mercy College higher education's growth story in metropolitan New York.

Successful admissions prospecting assures longevity

Fri, 02 Apr 2010 07:30:00 GMT

Hear again from nine campus presidents who are especially adept at admissions strategy and tactics.

Miner, Charlie

Tue, 23 Mar 2010 07:45:00 GMT

Now 62, Charlie Miner has made his way to success as a working artist largely by his own efforts and some good breaks. However, the higher education available to him in 1970s California gave him an early boost, and even a brush with admissions gamesmanship.

Today's Campus Update. March 22, 2010

Mon, 22 Mar 2010 07:00:00 GMT

Art Week begins March 22nd and continues all week. Read new articles and interviews on the topic every day. Inside this update: Recent Online Reader Favorites. Consumer marketeers you may want to know. A consumer survey with a difference. Student loans: Who? Where? Campus jobs: Who? Where?

College Applications: Plagiarism or Playing the Game

Thu, 18 Mar 2010 00:00:00 GMT

New + Notable by Tom Robinson

Plagiarism on college application essays is rampant. But it's easier to spot, thanks to new detection software. So how can student applicants stand out in a competitive arena? Another new software provider has an answer.

Q&A with Jeff Wendt: Karen Francis, Executive Chairman/CEO , AcademixDirect

Wed, 17 Mar 2010 00:00:00 GMT

Ms. Francis cut her marketing teeth as the assistant brand manager of Crest toothpaste for Procter & Gamble. Most recently CEO of Hal Riney advertising agency, a division of Paris-based Publicis Corporation, and previously a member of Dartmouth's board, she brings a consumer savvy to higher education marketing.

Mashup, Not Mess Up Your Recruiting Website

Fri, 12 Mar 2010 05:00:00 GMT

Free, or nearly free, digital applications transform your web presence into a thriving social network brimming with interactivity and eye candy. Combine several several of them to create a new, more robust application and you have a "mashup."

Q&A with Jeff Wendt: Jean Norris, Managing Partner, Norton Norris Inc.

Thu, 11 Mar 2010 05:00:01 GMT

Graduating from a 10-month medical assisting diploma program, Jean went on to earn a doctorate in education. After 23 years of experience at for-profit and not-for-profit campuses, she's helping admissions offices boost productivity.

Q&A with Jeff Wendt: Bill Hummel, Group Merchandising Manager, All Star Directories, Inc.

Tue, 09 Mar 2010 07:45:00 GMT

Seven years of marketing at Amazon.com gives Bill Hummel a consumer lens through which he views college admissions - and college shopping on the web.

90 percent of parents choose their kids' colleges on the web

Mon, 08 Mar 2010 05:00:00 GMT

We reprise one of our most popular articles of 2009. It's even more topical today. Nearly all parents researching colleges and universities for their kids are turning to the web for information. And they have high expectations of a college's site.

Smart colleges are not yet finished with Millennials

Thu, 04 Mar 2010 07:45:00 GMT

New + Notable by Tom Robinson

Underneath the graduated-but-can’t-find-a-job stereotype reported continuously in the media, there is a whopper of an opportunity for colleges to serve the vast majority of 18-29 year-olds who are still in school and have further ambitions. As well as those who are out of school but plan to return. By Tom Robinson.

Q&A with Jeff Wendt: Margaret Drugovich, President, Hartwick College

Wed, 03 Mar 2010 07:45:00 GMT

Margaret Drugovich constructed a three-year track through a four-year school ahead of the curve. More than 20 percent of their applicants for fall 2010 are interested in it - an option that well-prepared students understand and value.

Q&A with Jeff Wendt: Sabrina Kay, Chairman and CEO, Fremont College

Fri, 26 Feb 2010 07:30:00 GMT

What can a highly educated entrepreneur accomplish in higher education in California today? Sabrina Kay will soon be able to write the book.

Today's Campus Update February 18, 2010

Thu, 18 Feb 2010 06:45:00 GMT

February 18, 2010. Is Uncle Sam the Lender derailed on Capitol Hill? Retention Week reprise, if you missed it. Reader's favorite Q&As since August. Are next year's college applicants shopping from their pocketbooks? It's all about jobs. Student Loan Intelligence. Student Loan Buying Guide. More.

Retention measurement: complicated, confusing and essential

Tue, 02 Feb 2010 07:46:00 GMT

The retention scoreboard is increasingly public news. For some schools retention will be the difference between thriving or dying. Here are some key points along with calculation tips for viewing retention as a dollars and cents activity.

Today's Campus Update-February 1, 2010

Sun, 31 Jan 2010 00:00:00 GMT

Retention Week begins Feb. 1. Read new articles and interviews on the topic on this site every day. Inside this update: January reader favorites. Highlights of the next magazine. And more.

YouTube: Top Ten Free Campus Uses

Wed, 27 Jan 2010 07:45:00 GMT

Campuses are discovering that the free video-sharing service has scores of other uses – all of which are also free for the taking. By Joe Dysart.

Today's Campus Update January 18, 2010

Mon, 18 Jan 2010 07:45:00 GMT

The most popular online articles with readers this month. A don't-miss online suggestion from our editors. Previews of our next magazine. And more.

Overheard at the NACAC conference

Fri, 15 Jan 2010 07:45:00 GMT

These snippets from the last National Association for College Admission Counseling conference caught our readers' attention in October 2009. With fall admissions completed, everyone's attention turned to effective strategy and tactics for an upcoming year of expected high unemployment and dampened prosperity.

Q&A with Jeff Wendt: Mitch Talenfeld, President, MDT Direct

Thu, 14 Jan 2010 07:45:00 GMT

Mitch Talenfeld understands how college admissions prospecting and lead-gathering is done on the web. He'd like it to be more transparent.

Making standard software work better

Fri, 08 Jan 2010 07:45:01 GMT

When a student says he talked to ‘someone’ in the financial aid office who said 'everything was taken care of,' the U of Michigan's Doug Levy knows the score, even the play-by-play. This article was a readers' top pick in August 2009.

TC Update

Tue, 05 Jan 2010 07:46:00 GMT

January 5, 2010. Interesting reading from 2009. Readers' favorites and editors' suggestions. Campus Photos, Crime on Campus, and more.

Q&A with Jeff Wendt: Fred Hakes, Adjunct Faculty, Indiana University,Kokomo

Tue, 29 Dec 2009 07:45:00 GMT

What's a stopout? Can he or she be re-enrolled and succeed? What works best? Fred Hakes shares his expertise.

Q&A with Jeff Wendt: A. Craig Powell, Chief Executive Officer, ConnectEDU

Tue, 15 Dec 2009 07:45:01 GMT

Craig Powell became immersed in higher education as a consumer of it. While an undergrad at Brown University he founded IvyTutors, which was acquired by a local Providence company just about graduation time. His present company serves a growing number of prestige schools and their prospects. He has a clear vision of present-day higher education. We're also interested in how he views the future.

Q&A with Jeff Wendt: Damien Navarro, Managing Partner, Earthbound Media Group

Mon, 07 Dec 2009 07:59:00 GMT

Is becoming skilled at social network marketing on your to-do list? If so, find out all you can from Damien Navarro, a skilled practitioner.

Today's Campus Update, December 1, 2009

Tue, 01 Dec 2009 07:45:00 GMT

Readers' recent top interview choices and perennial favorites. New features. What's a RoundUp? Campus photos. Conference notes.

Enrollment Management Roundup November 24, 2009

Tue, 24 Nov 2009 07:45:00 GMT

November 24, 2009 Annals of retention. Re-enrolling MIA seniors. Facebook and you. A college credit exchange. And a host of quick helpful links for enrollment managers.

Q&A with Jeff Wendt: Kimberly Cline, President, Mercy College

Mon, 23 Nov 2009 07:45:00 GMT

Kimberly Cline has worked in so many responsible positions in higher education she could be president of five colleges. As a matter of fact, at Mercy College, she is. Even more to the point, she's an innovator with a unique approach to retention.

Today's Campus Update November 16, 2009

Mon, 16 Nov 2009 15:30:00 GMT

Since August 1st we've welcomed 101,000 visitors who have viewed more than 330,000 pages on this site. Here are some choice morsels from recent online editions. Readers' choices. Editors' choices, Five of the most popular roundups. Conference notes. And please, if you have the time, take five seconds to answer a 1-question survey.

Overheard at AACRAO SEM

Mon, 16 Nov 2009 07:46:00 GMT

The 600 people who attended this conference and the sessions designed for them illustrate how difficult a job enrollment management is. It takes commitment and support from the campus executive suite. It takes hard work. And it takes talent. Listen in on what the talent heard and said in Dallas in November 2009.

Today's Campus Update, November 4, 2009

Wed, 04 Nov 2009 07:45:00 GMT

November 4, 2009. Choice bits from recent online editions. Readers' choice articles. Editors' choice interviews. Four popular roundups. With a peek at the next magazine.

Marketing Roundup October 26, 2009

Mon, 26 Oct 2009 07:45:00 GMT

October 26, 2009. A one man marketing force at DePauw. Cluster-care for freshmen at large universities pays off. Choose your words carefully or risk $435,678. An early un-bundler. A coming event. Quick Links.

Upscale marketing v downscale marketing

Wed, 21 Oct 2009 07:45:00 GMT

Can the observations of a shrewd man whose eyes are trained on today's retail marketplace help college marketers and admissions staff? You decide.

Student Services Roundup October 16, 2009

Fri, 16 Oct 2009 07:45:01 GMT

October 16, 2009. Resources to support students in and out of the classroom. GRE and GMAT test guides. Career preparation. Loan forgiveness for public service careers. Financial literacy. Online safety. Special needs.

Marketing Roundup October 13, 2009

Tue, 13 Oct 2009 11:31:01 GMT

October 13, 2009. Encouraging and even paying students to blog about your school. The top 10 stressors of the high school seniors you are recruiting. 2009 college fairs: up close and personal and/or virtual. Overheards from NACAC in Baltimore. Q & A with Jeff Wendt featuring Chris Ramey. Plus quick links to higher education marketing resources.

Today's Campus Update - October 15, 2009

Tue, 13 Oct 2009 11:30:00 GMT

October 15, 2009. Editors' choice articles. Readers' choice interviews. What readers are saying. Risky Business. Upcoming conferences. Where Today's Campus staff will be attending.

Today's Campus Update - October 1, 2009

Thu, 01 Oct 2009 05:00:01 GMT

Top 10 Twice: Most popular September articles & most popular September interviews. Overheard at two recent conferences. Upcoming Events. And more.

Q&A with Jeff Wendt: Cynthia Klein-Banai, Associate Chancellor for Sustainability, University of Illinois at Chicago

Fri, 18 Sep 2009 05:01:00 GMT

Big city; big job. Cynthia Klein-Banai discusses increasing the speed and momentum of sustainability on her Chicago campus.

Q&A with Jeff Wendt: Jay Wiley, Vice President, Education, QuinStreet, Inc

Wed, 16 Sep 2009 05:00:01 GMT

Just how do a growing number of the largest national brand private schools attract and enroll so many students?

9/15 Today's Campus Update

Tue, 15 Sep 2009 05:00:01 GMT

Most popular Today's Campus articles of the past two weeks. Previews of what you'll be seeing in the next two weeks. A sneak peek at the September issue of Today's Campus. Upcoming Events.

The Right Recruits from the Wrong Side of the Tracks

Thu, 10 Sep 2009 05:00:01 GMT

Underserved -- but not underqualified -- students are attractive prospects. KIPP and other urban programs make a difference.

Student housing and amenities in today’s economy

Fri, 04 Sep 2009 05:00:01 GMT

University of North Florida students have moved into the new Fountains residence halls that offer one-to-six bedroom suites in buildings that look surprisingly like luxury hotel accommodations. What price do you put on “the tallest, largest capacity, most expensive and most amenity-laden residence halls in University history?" You might be surprised.

Q&A with Jeff Wendt: Chris Ramey, Chairman, Luxury Marketing Council

Thu, 03 Sep 2009 09:00:01 GMT

Are consumer trends emerging that will affect how Americans buy college for the next two years? Or perhaps for the rest of our lives?

Today's Campus Update

Tue, 01 Sep 2009 05:00:01 GMT

Most popular Today's Campus articles of the past two weeks. Previews of what you'll be seeing in the next two weeks. Events we'll be attending. And special news for advertisers.

Q&A with Jeff Wendt: George Pry, President, Art Institute of Pittsburgh

Fri, 07 Aug 2009 05:00:01 GMT

What's on your mind if you manage a campus with a local clientele, as well as a brand with 12,000 online students? George Pry shares his experience.

Q&A with Jeff Wendt: Barmak Nassirian, Associate Executive Director, AACRAO

Thu, 30 Jul 2009 00:00:00 GMT

A familiar and articulate spokesman covers several higher education topics with clear vision and straight talk.

Q&A with Jeff Wendt: Greg Ward, Certified Financial Planner, Financial Finesse

Thu, 23 Jul 2009 00:00:00 GMT

What if telephone access to a HELP desk staffed by certified financial planners were an employee benefit? Fortune 500 companies are already there. What advice are their employees seeking? Decide for yourself if this affects your campus.

Q&A with Jeff Wendt: Ken Horne, President & CEO, College Admission & Retention Solutions

Thu, 16 Jul 2009 00:00:00 GMT

What interesting paths are traveled by college prospects from inquiry to admission? Ken Horne discusses a route that involves speed and qualifiers.

Q&A with Jeff Wendt: Eric Schanz, President, CONTACT Direct Marketing

Tue, 14 Jul 2009 00:00:00 GMT

You might be surprised when Eric Schanz tells you what's hot in today's admissions office.

TV ads that get results without breaking the bank

Tue, 09 Jun 2009 00:00:00 GMT

A successful urban niche campus makes a lasting impression with the savvy use of television.

Q&A with Jeff Wendt: Jack Boyle, Vice President for Business Affairs and Finance, Cleveland State University

Tue, 21 Apr 2009 00:00:00 GMT

Jack Boyle Vice Pesident for Business Affairs & Finance Cleveland State University

Q&A with Jeff Wendt: David McFadden, Executive Vice President , Manchester College

Wed, 18 Mar 2009 00:00:00 GMT

A Gazette Minute Interview with Dave McFadden, executive vice president, Manchester College

Q&A with Jeff Wendt: Taki Al-Musawi, President, Al-Mustansiriya University

Wed, 18 Feb 2009 00:00:00 GMT

A Gazette Minute Interview with Taki Al-Musawi, president of Al-Mustansiriya University in Baghdad, Iraq

Cheaper, faster – and better – international student recruiting

Wed, 04 Feb 2009 00:00:00 GMT

CampusEAI Virtual Recruitment Services put 60 students from the University of Delhi face-to-face with current MBA students, alumni and faculty at the University of Akron’s School of Business

Q&A with Jeff Wendt: William McBride, President/CEO, SiteLytics

Thu, 29 Jan 2009 07:45:00 GMT

Q&A with Jeff Wendt: James Mullen, President, Allegheny College

Tue, 27 Jan 2009 00:00:00 GMT

Q&A with Jeff Wendt: Tori Haring-Smith, President, Washington & Jefferson College

Wed, 21 Jan 2009 15:56:00 GMT