Today's Campus, Enrollment Management

Three Tests for a Website That Makes Every Prospective Student Want to Matriculate

Tue, 30 Apr 2013 05:30:00 GMT

What makes a website stand out as superior? There are some key qualities we all subconsciously look for when we scout a new site, but they are too often forgotten when it comes time to build or revise our own.

Getting Ready

Tue, 23 Apr 2013 05:30:00 GMT

An important issue has yet to take center stage in the debate simmering over the impact that credentialing will have on the relevancy of a college degree. There is a difference between completing certification that leads a student/employee to present credentials and verification that credentials actually demonstrate proficiency. What happens if our commitment to increasing access effectively leads to a “dumbing down” of learned outcomes? In the end, who's in charge

Finding Students Where They Live

Tue, 16 Apr 2013 06:00:00 GMT

I had lunch in Boston last week with Rob Hutter and Michael Staton, partners at Learn Capital, based near San Francisco. Both are extremely creative, committed and entrepreneurial thinkers about the intersection of ed tech and higher education. The conversation ranged widely as time flew by. What struck me most during it, however, was a theme that has repeated itself in a number of conversations I've participated in over the past few months.

The Value Beyond the College Scorecard

Tue, 26 Feb 2013 03:30:00 GMT

In his State of the Union Address, President Obama took the unusual step of commenting on the need for rethinking accreditation. He also touted the creation of a College Scorecard. The Scorecard would create benchmarks - a low cost of attendance, high graduation rates, high employment rates, and high salaries - by which consumers would measure colleges and universities.

How to Find Top Student Writers Without Relying on the SAT - Barry Lenson of Today's Campus Interviews Dr. Les Perelman

Tue, 26 Feb 2013 03:30:00 GMT

Les Perelman, Ph.D., recently retired after spending years teaching writing at MIT. He is still affiliated with that institution, where he is now researching ways to improve students’ writing skills.

And the Wait Begins

Tue, 19 Feb 2013 05:30:00 GMT

At this time of year, college applicants struggle to find the right institution for them. In the early stage of the process, the first decision is to determine whether or not they would feel most comfortable at a large institution or in a smaller setting. I always encourage students to visit those campuses that meet their criteria, filter out the noise, and imagine themselves in the setting. At the same time, however, I warn them that the accumulated wisdom acquired during these campus visits will likely change their own criteria for selection.

Is This the Moment to Open Your Admissions to More Community College Students?

Tue, 29 Jan 2013 06:30:00 GMT

As an admissions professional, you already know that there is a crisis brewing in community colleges. In just the last few weeks, stories like these have been making the news:

How to Recruit More Applicants at High School College Fairs

Tue, 04 Dec 2012 06:30:00 GMT

You can recruit more of the right applicants at high school college fairs if you can overcome three distinct marketing challenges.

Admissions Disasters -- Prevention Lessons From Hurricane Sandy

Tue, 27 Nov 2012 05:00:00 GMT

Hurricane Sandy caused monumental losses of property and life in New Jersey and New York. It wrought havoc in many college admissions offices too. Students called off campus visits, admissions representatives cancelled trips to visit high schools, and admissions office inboxes clogged up with unanswered emails. And if you happened to drop a big mailing just before the hurricane hit, you probably incurred a sizeable loss.

Subtle Psychological Reasons Students Choose Colleges -- An Interview with Mona Molarsky

Tue, 20 Nov 2012 03:00:00 GMT

College admissions offices usually do a fine job of answering questions that prospective students ask. But how can they address questions that students are thinking about, but don’t ask?

Materials From Key Vendors That Make Your EDU Inquiries More Valuable Parts 1 and 2

Mon, 22 Oct 2012 08:00:00 GMT

New Report From Noel-Levitz Offers a Roadmap to Cutting-Edge Recruiting Practices, by Barry Lenson

Tue, 25 Sep 2012 06:00:00 GMT

Are you doing a good job of recruiting students in today’s digital world? If you’re not sure, I’d encourage you to review the 2012 E-Recruiting Practices Report from Noel-Levitz. You’ll find 24 pages of critical statistics on how students are using the Internet and digital media to make their college selections.

College Marketing -- Use Website Analytics to Get More Value From Your Admissions Page, by Barry Lenson

Tue, 11 Sep 2012 03:00:00 GMT

You have a great-looking admissions page on your college website. But do you know how hard is it working for you? How many people visited your page in the last month, for example? Where did they come from? How long did they stay? Did they send you an email from the page or click to download a special report? All college admissions officers can benefit from knowledge like that. And the good news is, that information can be yours if you invest a little time to understand the basics of website analytics.

How to Make Your College's Web Page Stickier

Tue, 14 Aug 2012 04:00:00 GMT

No one has yet determined how long a student must stay on your website before he or she decides to apply. However, it does seem likely that if students spend more time looking and clicking, they are more likely to apply than are students who look quickly and rocket off to the next college site.

How to Attract More Top-Tier Students

Tue, 07 Aug 2012 03:30:00 GMT

As a college admissions officer, you already know how difficult it can be to make your school the final pick of highly qualified students – those who have been accepted by a number of top-tier schools and who have the luxury of choice. How can you become the top choice of those “plum” applicants?

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

Tue, 24 Jul 2012 08:30:00 GMT

Rob Rokoff is the Vice President of Business Development for LeadiD, where he drives business and channel partnerships for the LeadiD Platform. LeadiD is focused on identifying what Rokoff calls “the missing piece—“ the origination point of leads. Here, Rokoff shared with us the process involved in finding this missing piece, as well as who can benefit from LeadiD’s Platform.

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

Tue, 24 Jul 2012 08:30:00 GMT

ROB ROKOFF is the Vice President of Business Development for LeadiD, where he drives strategy and channel partnerships for the LeadiD Platform. Mr. Rokoff has built and managed call centers in the U.S. and Canada for American Express, CitiGroup and Merrill Lynch, was a part of the strategic leadership team with Leads360, Inc., and supported TARGUSinfo’s growth in the Bay Area where he is currently based.

Dashboard Metrics: Boards of Trustees Grapple with Assessment, by Brian C. Mitchell

Tue, 24 Jul 2012 03:30:00 GMT

Boards of trustees at many American colleges and universities often confuse governance and oversight. They argue that boards have a responsibility to be informed and establish a committee structure that reaches into every aspect of college life. In some cases, committees are under populated because their number exceeds the capacity to populate them based on the size of the board. In other cases, a lack of board discipline overpopulates key committees like Finance because of the professional experience, interest level, or presumed importance of a trustee within the pecking order. Set within the broader parameters of shared governance, however, the overall effect is to create a hodgepodge of protocol and practices likely to produce dissent, confusion and institutional inertia within shared governance.

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

Tue, 17 Jul 2012 06:00:00 GMT

We recently had the opportunity to speak with Trace Urdan with Wells Fargo Securities. As Trace sat down with us in Las Vegas, he discussed current events with us, including the government’s regulatory involvement in the sector, competition from the traditional sector in the marketplace, and of course, hopes for the future of the education sector. Trace also went into a little more detail about his personal opinions regarding laudable efforts to improve regulations, as well as the current economy and its impending implications. We had a great time chatting with Trace, and thank him for taking the time to speak with us at APSCU 2012.

Q&A with Jeff Wendt: Jami Morshed, , Three Rivers Systems

Tue, 17 Jul 2012 05:30:00 GMT

At APSCU 2012, we were excited to have the opportunity to speak with Jami Morshed, Vice President of Global Sales and Marketing at Three Rivers Systems, touted as “The only truly disruptive academic ERP serving higher education.” And how exactly is Three Rivers Systems disruptive? According to Jami, by coming into an established market but offering innovative technology that can change the order of business, Three Rivers Systems is able to essentially do what Netflix did to Blockbuster. We asked Jami what it takes to adopt these systems for schools, the implementation process the process, and which establishments can benefit most from Three Rivers Systems services. As Jami says, institutions are often bogged down by tasks that don’t advance their original purpose—to educate the public—and Three Rivers Systems seeks to help institutions focus on that important goal. We enjoyed our chat with Jami, and appreciated him taking the time to chat with us. Bogged down with tasks other than their original purpose—to educate students.

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

Tue, 17 Jul 2012 05:30:00 GMT

Does he really need an introduction? What’s a visit to Vegas without the King himself—Elvis! Elvis stopped by at APSCU 2012 to say hello, and even serenade us! We thank Elvis for stepping in front of the camera with us-- Viva Las Vegas!

Q&A with Jeff Wendt: Rob Rokoff, VP, Business Development, LeadiD

Tue, 17 Jul 2012 03:00:00 GMT

Today, the exchange of data between seller and buyer relies on a trusted handshake. The marketplace is suffering from a lack of trust and is thus depressed. "...we play the neutral arbiter of trust between both sides. We authenticate the lead origin and offer Buyers the ability to audit the lead history with a Universal LeadiD, providing fact-based data about the origin of the lead. The outcome: a translucent LeadiD Platform trusted by Sellers and Buyers."

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

Tue, 10 Jul 2012 04:30:00 GMT

LeadiD had a unique vision to allow Lead Buyers (Schools, Agencies, and Aggregators) and Lead Sellers (Organic Lead Providers, Call Centers and Aggregators) to operate in a trusted environment. The LeadiD Platform has been developed in collaboration with lead providers and lead buyers to provide an independent neutral technology. LeadiD allows Lead Sellers to definitively prove that they are generating and selling authentic quality leads. LeadiD allows Lead Buyers to make the best decisions about the leads they buy based on the true history and origin of the lead. For an easy analogy, think of LeadiD as the issuing agency of an auto VIN number, a Universal LeadiD, combined with the definitive data of the CarFax Report, a LeadiD Audit. Founded in January 2011, LeadiD traces its roots to conceptual conversations as early as 2007, when industry insiders and influencers began discussing how to solve the last fundamental problem in lead generation.

Intentional Enrollment: Building a Class Strategically, by Brian C. Mitchell

Tue, 10 Jul 2012 04:30:00 GMT

With a few notable exceptions, America’s colleges and universities are dependent upon their comprehensive fee. These fees are typically defined as tuition, fees, room and board, and with auxiliary revenue and endowment spending draw down, form the financial foundation upon which institutions operate. As the principal source of revenue, they represent the lifeblood of an institution whose health is directly dependent upon the ability of their admissions office to bring in the class.

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

Mon, 18 Jun 2012 03:30:00 GMT

The Education Vertical Manager for Leads360 discusses findings from the company’s second annual Leads Industry Report. An abridged version of Ryan Busch’s interview Mr. Lind appeared in the May-June issue of Today’s Campus.

Letter to Today's Campus from Virginia Tech Official in Response to Crisis Management Article from March-April 2012

Tue, 15 May 2012 06:00:00 GMT

After reading James Satterfield’s article on Reputation Management in the March-April issue of Today’s Campus VA-Tech’s VP for University Relations, Lawrence Hincker, says the author’s “facts are wrong,” and wants to clear-up any misunderstanding. His letter to the editor and more inside.

Ryan Busch Interviews Garland Williams, Vice President of the Military Division at University of Phoenix

Tue, 14 Feb 2012 03:00:00 GMT

We kicked-off our 2012 series on student diversity with a feature on military students in the Jan/Feb 2012 issue of Today's Campus magazine. I had a great opportunity to speak with Garland Williams from University of Phoenix. Garland not only runs this expansive division for the university, but he is himself a retired Colonel from the US Army. With the shifting of US troops, military students represent a huge opportunity for colleges and universities, and University of Phoenix does a great job in meeting special needs of incoming military students.

Ryan Busch Interviews Joshua Sine, Director of New Student Services and Programs, Dixie State College of Utah

Tue, 07 Feb 2012 04:00:00 GMT

Enrollment and admissions are in the cloud. No, seriously. I interviewed Joshua Sine about the work he's done at Dixie State College of Utah to improve efficiency in the process of working with new and prospective students. Dixie State College recently adopted a cloud-based system from Enrollment RX for this purpose. From the sound of it, Sine is pleased with the improvements.

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

Wed, 28 Dec 2011 04:00:00 GMT

We continue to discover a whole host of opportunities related to "the cloud". DuraSpace's DuraCloud service represents perhaps one of the most valuable innovations I've heard to date--particularly if you are a college or university and you are trying to protect the wealth of digital assets produced by your institution. I spoke with Michele Kimpton, CEO of DuraSpace, about how her organization is improving the preservation of digital assets and reducing the cost at the same time.

Ryan Busch Interviews Nivine Megahed and Joselyn Zivin from National Louis University about Groupon for Enrollment

Mon, 12 Dec 2011 04:30:00 GMT

According to Nivine Megahed, National Louis University (NLU) has a history of innovation. Even so, in September NLU became the first university to use the social coupon service Groupon as an enrollment vehicle. Joselyn Zivin, NLU's VP of Marketing, joined Nivine and I to talk about this innovative idea--the timing for this interview couldn't be better as NLU's first class of 17 Groupon adopters ended on Monday 12/05/2011, five of whom are exploring regular admission to NLU.

Recording Available of Today's Campus Live Web Event- Predicting 2012 Embrace the Future of Admissions and Enrollment, or Else

Tue, 06 Dec 2011 03:30:00 GMT

Get your link to watch the recording of Today's Campus publisher and panel for a detailed analysis of what pushed top performing marketing, admissions, and enrollment departments to success in 2011!

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

Mon, 05 Dec 2011 03:30:00 GMT

Richard Capezzali's work has found its way into many of our homes. His creation Education Connection and its catchy commercial jingles have played on television sets across the country--but his career in higher education is fascinating and spans several decades, He has been associated with not only the some of the most successful ventures in higher education (Kaplan University), but some of the most innovative ventures as well (Test Drive College Online). In a recent transaction, Education Connection was acquired by Education Dynamics (a revered higher education marketing organization) and Capezzali is now Executive Vice President and focused on growing the Test Drive College Online program.

Accreditation - In the Fight of its Life? Part 3

Mon, 28 Nov 2011 03:30:00 GMT

PART 3: Michael P. Lambert, Executive Director of the Distance Education and Training Council writes: "A number of groups have started to undertake the task of evaluating accreditation and developing various solutions to what they see as accreditation’s systemic shortcomings".

Accreditation - In the Fight of its Life? Part 2

Mon, 21 Nov 2011 04:30:00 GMT

PART 2: Michael P. Lambert, Executive Director of the Distance Education and Training Council writes: "For the past 3 years, voluntary accreditation, once widely hailed and credited being one of the most effective forces in shaping American higher education into being the most impressive, enviable and admired in the world, has recently come under some unfair criticism from those who do not have even a passing understanding of its true purposes."

Ryan Busch Interviews Chris Koeneman from BlueSocket an AdTran Company at EDUCAUSE 2011 from Ryan Busch

Mon, 21 Nov 2011 03:00:00 GMT

How does the wireless campus affect more than just the CIO? Chris Koeneman from BlueSocket gave me some insights at EDUCAUSE 2011.

Recording Available of Today's Campus Live Web Event - The Real Impact of Program Integrity Regulations on Higher Education Marketing and Enrollment

Thu, 20 Oct 2011 03:30:00 GMT

Get your link to watch the recording of Today's Campus publisher and panel as they discuss exclusive, never before seen data!

Video Interview - Jen Howard, Director of Google Education

Mon, 17 Oct 2011 04:30:00 GMT

Who better to speak with than Google for information about how prospective students evaluate prospective colleges and universities on the web? After all, Google is at the top of the search engine world and as it turns out--Google has been paying attention to the "edusearchers" and their processes. Jen Howard, Education Industry director for Google, recently spent some time with Today's Campus and shared some of Google's insights in this process. Look for deeper insight from Jen in the November/December 2011 issue of Today's Campus Magazine.

Accreditation - In the Fight of its Life? Part 1

Mon, 17 Oct 2011 04:00:00 GMT

Michael P. Lambert, Executive Director of the Distance Education and Training Council writes: "For the past 3 years, voluntary accreditation, once widely hailed and credited being one of the most effective forces in shaping American higher education into being the most impressive, enviable and admired in the world, has recently come under some unfair criticism from those who do not have even a passing understanding of its true purposes."

Recording Available of Today's Campus Live Web Event Today's Campus Live Web Event - Be Great By Doing Good Improving Operations by Automating Marketing and Admissions Compliance

Tue, 04 Oct 2011 04:30:00 GMT

Get your link to watch the recording of Today's Campus publisher and panel on a discussion about how automating compliance in your recruiting process will actually increase the efficiency of your marketing spend and admissions team!

Fall Webcast Series Announced - Education Marketing & Enrollment Webcasts

Tue, 04 Oct 2011 04:30:00 GMT

Join Today's Campus and Leads360 for three LIVE webcasts on best practices in education marketing & enrollment.

Recording of Today's Campus Webcast "Implications of Gainful Employment" Available Now!

Fri, 12 Aug 2011 06:45:00 GMT

Watch the recording of a luminary panel of higher education thought leaders from the August 12, 2011 Today's Campus Webcast "Implications of Gainful Employment".

TODAY'S CAMPUS HOSTS LIVE WEBCAST EVENT "GAINFUL EMPLOYMENT IMPLICATIONS" - JOIN US

Fri, 05 Aug 2011 12:00:00 GMT

YOU'RE INVITED! Join Today's Campus and a panel of higher education luminaries to discuss the topic of gainful employment.

How Higher Ed “Loss Leaders” Influence Online Advertising (From HIGHER ED LIVE)

Tue, 18 Jan 2011 06:45:00 GMT

How Higher Ed “Loss Leaders” Influence Online Advertising (From HIGHER ED LIVE)

Q&A with Jeff Wendt: Jean Norris, Managing Partner, Norton Norris Inc.

Tue, 02 Nov 2010 07:45:00 GMT

Mystery shopping is a research technique used by Jean Norris and her firm to help colleges train their admissions staff and equip them with modern marketing savvy. Though she's aware of quality limitations in admissions offices throughout U.S. higher education, she is concerned that the recent findings of government mystery shoppers are being used for political purposes and will produce unintended consequences.

The Hunt For Last October's Red Tuition

Wed, 20 Oct 2010 11:55:00 GMT

Set aside for a moment collecting this fall’s tuition. What’s it like now to collect LAST year’s tuition? By Tom Robinson

Q&A with Jeff Wendt: Robert Tucker, President, InterEd

Thu, 14 Oct 2010 06:45:00 GMT

Robert Tucker is an academician with multiple doctorates. Since 1995 he has been helping college executives market and manage their public, private and for-profit campuses. He rejoins Jeff Wendt in a second interview to discuss his idea of a better solution for higher education than the present 'gainful employment' rule-making.

Today's Campus Update

Wed, 29 Sep 2010 00:01:00 GMT

A perfect storm of power politics and media noise has worked its way into higher education by way of the 'for-profit sector.' At the heart of it all is student loans. Most likely a business solution - not a political one - is needed. Follow this story in interviews, beginning here. Also, here are links to some or most popular recent articles and interviews.

Q&A with Jeff Wendt: Jon McGee, Vice President, Planning & Public Affairs , College of St Benedict & St John's University

Tue, 07 Sep 2010 07:45:00 GMT

Those were the salad days of U.S. higher education: 1993 to 2008. Key salad ingredients are missing today. To what extent? To what significance? Jon McGee is an observer of such matters. And he discusses them lucidly.

Managing the lifelong relationship

Wed, 01 Sep 2010 07:45:00 GMT

The tools you use will most likely influence the level of success you achieve.

Establish a strong bond with freshmen

Mon, 30 Aug 2010 07:45:00 GMT

Tom Robinson reports some pre-freshman and freshman affinity and retention measures that work.

Today's Campus Update

Wed, 25 Aug 2010 07:45:00 GMT

Features ... A rookie college ranking debuts. Will it challenge U.S. News? Must big fundraising efforts result in little payoff? Can college be more affordable? What's happened to online higher education? Also ... Most popular articles and interviews.

What happened to online education?

Tue, 24 Aug 2010 07:45:00 GMT

While overall consumer interest has showed a year-to-year decline, one market segment clearly wants online education the most. Wes Kauble shares TCAT survey results.

Q&A with Jeff Wendt: Keith Landis, Managing Director , Collegiate Advisors, LLC

Thu, 19 Aug 2010 07:45:00 GMT

CPAs, tax practitioners and various other counselors are advising American families about their college purchases. Keith Landis and his firm are advising the advisors. He shares some interesting observations.

Building campus-to-student relationships that last, Part 2 of 2.

Wed, 18 Aug 2010 07:45:00 GMT

Part 2 of 2. How does a campus build a relationship that gives meaning to—not just contact between—two parties?

Building campus-to-student relationships that last, Part 1 of 2.

Tue, 17 Aug 2010 07:45:00 GMT

Part 1 of 2. How does a campus build a student relationship that gives meaning to—not just contact between—two parties? Here are several tried and true methods.

Q & A with Carol Phillips and Tom Robinson

Fri, 13 Aug 2010 00:00:00 GMT

Carol Phillips is a trifecta of marketing professor, president of BrandAmplitude - a youth marketing consultancy, and mother of a high college student who recently shopped for colleges.

Q & A with Jean Twenge and Tom Robinson

Thu, 12 Aug 2010 00:00:00 GMT

Dr. Twenge is a research psychologist and San Diego State University professor. She authored Generation Me based on surveys of 2,000,000 young people between the 1930s and the present.

Clued In or Clueless about College Marketing? Part 2

Wed, 11 Aug 2010 00:00:00 GMT

New + Notable by Tom Robinson

Part 2 of a two-part article on the marketing studies of Notre Dame professor Carol Phillips. Her top 10 list of observations about college students continues at number 6. This author added my own implications for enrollment managers.

Clued In or Clueless about College Marketing?

Tue, 10 Aug 2010 07:45:00 GMT

New + Notable by Tom Robinson

Notre Dame professor Carol Phillips advises marketers how to deal with young shoppers and buyers of goods and services. She has a top 10 list of observations about Millennials and the implications for commercial marketers. We added implications for enrollment managers.

Generational differences: myth or reality?

Mon, 09 Aug 2010 07:45:00 GMT

New + Notable by Tom Robinson

Generations X and Y, Boomers, Millennials, the Tech Generation and The Me Generation are part of our lexicon and our marketing strategies. Should they be?

College Board Recommendations. Silk Purses from Sows Ears?

Mon, 02 Aug 2010 07:45:00 GMT

New + Notable by Tom Robinson

The College Board report titled The College Completion Agenda Progress Report 2010 contains ten recommendations

to increase the percentage of young adults with at least an associate degree to 55 percent by 2025. Can the goal be met?

Today's Campus Update. July 2010

Thu, 29 Jul 2010 07:45:05 GMT

Overheard at NASFAA, Part 2

Thu, 29 Jul 2010 07:45:00 GMT

In a campus office that's always dealing with remarkable complexity, there's an apparent desire - and even some movement - toward simplification. Here are more choice morsels from this year's annual conference of financial aid administrators.

Overheard at NASFAA, Part 1

Tue, 27 Jul 2010 07:45:00 GMT

In a campus office that's always dealing with remarkable complexity, there's an apparent desire - and even some movement - toward simplification. Here are some choice morsels from this year's annual conference of financial aid administrators.

Marketing 101 has morphed

Wed, 07 Jul 2010 07:45:00 GMT

New + Notable by Tom Robinson

The familiar Four Ps -- Product, Price, Placement and Promotion -- have morphed. It's more than mere clever alliteration, It's about the customer relationship.

Q&A with Jeff Wendt: Todd Gibby, CEO, Intelliworks

Mon, 05 Jul 2010 07:45:00 GMT

Founded in 2002, Intelliworks hired Todd Gibby in 2007 from Blackboard. His company's platform serves up CRM to admissions offices throughout the United States.

When Confusion Reigns, Admissions Offices Lose

Tue, 29 Jun 2010 07:45:00 GMT

In a recent survey of more than 1,000 higher education purchasers conducted jointly by the folks at Today’s Campus and my firm, Atenga, Inc., we were able to mine thoughts and impressions of today’s college shoppers. The ability to translate sticker price into out-of-pocket cost - with ease - is of major importance. By Wes Kauble.

Today's Campus Update. June 2010

Mon, 28 Jun 2010 07:45:00 GMT

Tuition sweet spot. Most popular recent articles. Key buying signals sent by college-shopping parents. Most popular recent interviews. Higher education's news favorite for busy people. And more.

A high security government contractor and U Tennessee Partner to Offer Free MBA

Thu, 24 Jun 2010 07:45:00 GMT

New + Notable by Tom Robinson

Question: How can a mysterious company in a small town off the beaten path assure access to top notch business talent? Answer: Create a notable partnership with the University of Tennessee.

Today's college shoppers offer campuses new opportunities to maximize revenue and customer satisfaction

Tue, 22 Jun 2010 07:45:00 GMT

But first, consider a change of view. Many adults involved in purchasing higher education for their sons and daughters have changed their view of college. Survey results suggest their view change will enable successful campus marketing changes.

The Semantic Web: Your Web’s Smarter Younger Brother

Wed, 16 Jun 2010 00:00:00 GMT

New + Notable by Tom Robinson

The Semantic Web is also known as Web 3.0 and the Data Web and the Deep Web. It's not artificial intelligence. This new iteration of web is, however, “smarter” in that it makes more intuitive connections between data. Colleges are beneficiaries in several ways.

Keep students hooked on your school

Mon, 07 Jun 2010 07:45:00 GMT

Retention has moved from discussions in academic circles to the pages of the New York Times and the Wall Street Journal. Yet retention is not a new American preoccupation. For more than 30 years, college and university administrators, consultants and analysts have tracked, queried and studied students who drop-out or stop-out prior to earning a degree. By Karen West

Q&A with Jeff Wendt: Joyce Smith, Executive Director, NACAC/National Assn for College Admission Counseling

Sat, 05 Jun 2010 07:45:00 GMT

Joyce Smith has been involved in college admissions since 1976, and she's been employed on numerous college and university campuses. Now she watches the high-school-to-college-pipeline for 11,000 admissions practitioners at high schools and colleges.

Not sure you’re ready for college? Try it out for free.

Wed, 26 May 2010 07:45:00 GMT

New + Notable by Tom Robinson

A new "test drive" program allows qualified would-be students to try out an online course, and even earn credit, before commtting full-time. Colleges and taxpayers benefit, too.

Q&A with Jeff Wendt: Deirdre Whitman, Vice President, Enrollment Management, Mercy College

Tue, 25 May 2010 07:45:00 GMT

At Mercy College freshman applications have nearly tripled in three years and enrollment is up 61 percent. Deirdre Whitman shares some of the reasons.

Q&A with Jeff Wendt: Rob Moore, Managing Partner, Lipman Hearne

Mon, 24 May 2010 00:00:00 GMT

Rob Moore heads up an 82-person marketing consultancy that strives to produce powerful ideas that clear the mind - and the field. Why has branding been viewed on campus as a 'black art?'

New Campuses and New Offerings

Mon, 10 May 2010 07:45:00 GMT

Boldly going where they have never been in search of new students and new revenue is now a path for many of today’s campuses. By Tom Robinson

What’s new in student loans?

Thu, 29 Apr 2010 07:45:00 GMT

A new law and some new rules - both with 2014 implementation dates. Don't let them distract you from the misnamed 'gainful employment' struggle that may well be a stalking horse for something else entirely. By Jeff Wendt

Overheard at AACRAO's annual conference.

Tue, 27 Apr 2010 00:00:00 GMT

The American Assn of Collegiate Registrars and Admissions Officers held their annual conference in New Orleans in April. Some 2,200 members attended. They had much to hear and much to learn. Here's a goodly sample.

What factors drive buying decisions in the higher education marketplace?

Mon, 26 Apr 2010 07:45:00 GMT

Here is a point of view on a consumer centric approach to college pricing.

Retention Practitioners Speak

Fri, 23 Apr 2010 08:00:00 GMT

Two practitioners on campuses and two who serve campuses share retention insight and experience. David Yaskin, Starfish Retention Solutions. Kimberley Cline, Mercy College. Sam Burgio, Jenzabar. Fred Hakes, Indiana University.

Today's Campus Update. April 16, 2010

Fri, 16 Apr 2010 07:45:00 GMT

Tuition sweet spot. Recent Online Reader Favorites. Excerpts from a survey of the U.S. college-buying public. Student loan Intelligence. Campus jobs: Who? Where?

Against all odds

Thu, 15 Apr 2010 07:45:00 GMT

Why is the college completion rate at Western Oregon University higher among Latino students than their white peers?

By Karen West.

Students are tech savvy. Faculty are not. Right? Wrong.

Wed, 14 Apr 2010 00:00:00 GMT

New + Notable by Tom Robinson

Students’ facility with computer gadgetry, social media and gaming does not equate to a mastery of classroom learning technology. That’s a shame, because evidence is mounting that instructors' increased use of digital courseware increases student engagement and learning outcomes.

Kirk to Enterprise

Mon, 12 Apr 2010 07:45:00 GMT

In three years or less the number of mobile phones with access to the web will overtake the number of personal computers. How will your campus web pages look to those viewers? By Joe Dysart.

Q&A with Jeff Wendt: Deirdre Whitman, Vice President, Enrollment Management, Mercy College

Thu, 08 Apr 2010 07:45:00 GMT

This very talented lady followed another very talented lady to her present job - for the third time. Together Deirdre Whitman, Kimberly Cline and effective customer service are making Mercy College higher education's growth story in metropolitan New York.

Successful admissions prospecting assures longevity

Fri, 02 Apr 2010 07:30:00 GMT

Hear again from nine campus presidents who are especially adept at admissions strategy and tactics.

Today's Campus Update. March 22, 2010

Mon, 22 Mar 2010 07:00:00 GMT

Art Week begins March 22nd and continues all week. Read new articles and interviews on the topic every day. Inside this update: Recent Online Reader Favorites. Consumer marketeers you may want to know. A consumer survey with a difference. Student loans: Who? Where? Campus jobs: Who? Where?

College Applications: Plagiarism or Playing the Game

Thu, 18 Mar 2010 00:00:00 GMT

New + Notable by Tom Robinson

Plagiarism on college application essays is rampant. But it's easier to spot, thanks to new detection software. So how can student applicants stand out in a competitive arena? Another new software provider has an answer.

Q&A with Jeff Wendt: Karen Francis, Executive Chairman/CEO , AcademixDirect

Wed, 17 Mar 2010 00:00:00 GMT

Ms. Francis cut her marketing teeth as the assistant brand manager of Crest toothpaste for Procter & Gamble. Most recently CEO of Hal Riney advertising agency, a division of Paris-based Publicis Corporation, and previously a member of Dartmouth's board, she brings a consumer savvy to higher education marketing.

Q&A with Jeff Wendt: David Yaskin, CEO & Founder, Starfish Retention Solutions, Inc.

Mon, 15 Mar 2010 07:00:01 GMT

There's been a creative burst of new solutions aimed at improving retention in U.S. higher education. But, can retention be improved more easily and effectively as an academic byproduct? Let's see what David Yaskin says.

Q&A with Jeff Wendt: Jean Norris, Managing Partner, Norton Norris Inc.

Thu, 11 Mar 2010 05:00:01 GMT

Graduating from a 10-month medical assisting diploma program, Jean went on to earn a doctorate in education. After 23 years of experience at for-profit and not-for-profit campuses, she's helping admissions offices boost productivity.

Q&A with Jeff Wendt: Bill Hummel, Group Merchandising Manager, All Star Directories, Inc.

Tue, 09 Mar 2010 07:45:00 GMT

Seven years of marketing at Amazon.com gives Bill Hummel a consumer lens through which he views college admissions - and college shopping on the web.

90 percent of parents choose their kids' colleges on the web

Mon, 08 Mar 2010 05:00:00 GMT

We reprise one of our most popular articles of 2009. It's even more topical today. Nearly all parents researching colleges and universities for their kids are turning to the web for information. And they have high expectations of a college's site.

Smart colleges are not yet finished with Millennials

Thu, 04 Mar 2010 07:45:00 GMT

New + Notable by Tom Robinson

Underneath the graduated-but-can’t-find-a-job stereotype reported continuously in the media, there is a whopper of an opportunity for colleges to serve the vast majority of 18-29 year-olds who are still in school and have further ambitions. As well as those who are out of school but plan to return. By Tom Robinson.

Q&A with Jeff Wendt: Margaret Drugovich, President, Hartwick College

Wed, 03 Mar 2010 07:45:00 GMT

Margaret Drugovich constructed a three-year track through a four-year school ahead of the curve. More than 20 percent of their applicants for fall 2010 are interested in it - an option that well-prepared students understand and value.

Q&A with Jeff Wendt: Sabrina Kay, Chairman and CEO, Fremont College

Fri, 26 Feb 2010 07:30:00 GMT

What can a highly educated entrepreneur accomplish in higher education in California today? Sabrina Kay will soon be able to write the book.

What do "gappers" do in those gap years?

Tue, 23 Feb 2010 07:30:00 GMT

Gap year activities. How do students and colleges benefit from time off between high school and college?

Today's Campus Update February 18, 2010

Thu, 18 Feb 2010 06:45:00 GMT

February 18, 2010. Is Uncle Sam the Lender derailed on Capitol Hill? Retention Week reprise, if you missed it. Reader's favorite Q&As since August. Are next year's college applicants shopping from their pocketbooks? It's all about jobs. Student Loan Intelligence. Student Loan Buying Guide. More.

Q&A with Jeff Wendt: Emily Sawtell, Director, New Business Ventures, McGraw-Hill

Tue, 16 Feb 2010 07:45:00 GMT

An Australian by birth who commutes between New York and London, Ms. Sawtell is hard at work enhancing the college experience with a multi-dimensional social network application.

Q&A with Jeff Wendt: Mel Schiavelli, President, Harrisburg University of Science & Technology

Fri, 12 Feb 2010 07:45:00 GMT

What's it like to be growing a fledgling school in a troubled economy? Mel Schiavelli is bringing his previous experience from University of Delaware and William & Mary to the task at hand in Harrisburg, PA.

Q&A with Jeff Wendt: Philomena Mantella, Senior VP Enrollment Mgmt & Student Life, Northeastern University

Wed, 10 Feb 2010 06:15:00 GMT

When you receive 37,000 applications for 2,802 freshmen openings, you're doing something worthy of notice. Philly Mantella sheds some light on Northeastern's well-deserved success.

Q&A with Jeff Wendt: Kevin Moehn, Chief Executive Officer, Moehn and Associates, Inc.

Mon, 08 Feb 2010 00:00:00 GMT

Some schools have chosen to act now to solve specific student loan problems despite the present financial market uncertainties. More than one campus has found that a problem/solution approach with a strong partner can can reap dividends even larger than expected. Kevin Moehn plays a key role in several partnerships.

Retention Roundup 303

Fri, 05 Feb 2010 07:45:00 GMT

Retention efforts worth knowing about in Mississippi, North Carolina and Florida. Along with quotes, conferences and quick links.

Q&A with Jeff Wendt: Charles Polk, President & Chief Executive Officer, Mountain State University

Thu, 04 Feb 2010 07:46:00 GMT

Retention seems a simple concept. Even a noble endeavor. But have you considered what Charles Polk is thinking about?

Retention Roundup 202

Wed, 03 Feb 2010 07:45:00 GMT

Awards at Robert Morris, Seneca and IUPUI. Statewide retention work at Maryland's four-year colleges. People connections are crucial. Annals of retention at AACRAO SEM.

Retention measurement: complicated, confusing and essential

Tue, 02 Feb 2010 07:46:00 GMT

The retention scoreboard is increasingly public news. For some schools retention will be the difference between thriving or dying. Here are some key points along with calculation tips for viewing retention as a dollars and cents activity.

Retention Roundup 101

Tue, 02 Feb 2010 07:44:00 GMT

Admissions and retention success at Averett U. Retention To Do's from ACT and Noel Levitz. Students de-myth-ify dropping out for Public Agenda and The Gates Foundation. Upcoming retention conferences. Quick Links.

Keep Students Hooked on Your School

Mon, 01 Feb 2010 07:46:00 GMT

The lost revenue resulting from a freshman dropout at a four-year private campus can exceed $50,000 a year. Lost students in significant numbers can result in published mission failure and diminished reputations. Karen West sets the stage for Retention Week with a powerful article.

Today's Campus Update-February 1, 2010

Sun, 31 Jan 2010 00:00:00 GMT

Retention Week begins Feb. 1. Read new articles and interviews on the topic on this site every day. Inside this update: January reader favorites. Highlights of the next magazine. And more.

Today's Campus Update January 18, 2010

Mon, 18 Jan 2010 07:45:00 GMT

The most popular online articles with readers this month. A don't-miss online suggestion from our editors. Previews of our next magazine. And more.

Overheard at the NACAC conference

Fri, 15 Jan 2010 07:45:00 GMT

These snippets from the last National Association for College Admission Counseling conference caught our readers' attention in October 2009. With fall admissions completed, everyone's attention turned to effective strategy and tactics for an upcoming year of expected high unemployment and dampened prosperity.

TC Update

Tue, 05 Jan 2010 07:46:00 GMT

January 5, 2010. Interesting reading from 2009. Readers' favorites and editors' suggestions. Campus Photos, Crime on Campus, and more.

Q&A with Jeff Wendt: Fred Hakes, Adjunct Faculty, Indiana University,Kokomo

Tue, 29 Dec 2009 07:45:00 GMT

What's a stopout? Can he or she be re-enrolled and succeed? What works best? Fred Hakes shares his expertise.

Q&A with Jeff Wendt: Alan Samuels, Chief Product Officer & EVP, People Capital

Mon, 21 Dec 2009 07:45:00 GMT

In most of today's loan comparison sites, borrowers can find lenders and loans. In the model Alan Samuels and his firm are launching, it will work both ways - with lenders able to find borrowers as well.

Q&A with Jeff Wendt: A. Craig Powell, Chief Executive Officer, ConnectEDU

Tue, 15 Dec 2009 07:45:01 GMT

Craig Powell became immersed in higher education as a consumer of it. While an undergrad at Brown University he founded IvyTutors, which was acquired by a local Providence company just about graduation time. His present company serves a growing number of prestige schools and their prospects. He has a clear vision of present-day higher education. We're also interested in how he views the future.

Customer Relationship Management

Fri, 11 Dec 2009 07:45:00 GMT

The ability of sophisticated CRM to collect and use mounds of data is leapfrogging human managers' ability to manage it.

Today's Campus Update, December 1, 2009

Tue, 01 Dec 2009 07:45:00 GMT

Readers' recent top interview choices and perennial favorites. New features. What's a RoundUp? Campus photos. Conference notes.

Enrollment Management Roundup November 24, 2009

Tue, 24 Nov 2009 07:45:00 GMT

November 24, 2009 Annals of retention. Re-enrolling MIA seniors. Facebook and you. A college credit exchange. And a host of quick helpful links for enrollment managers.

Q&A with Jeff Wendt: Kimberly Cline, President, Mercy College

Mon, 23 Nov 2009 07:45:00 GMT

Kimberly Cline has worked in so many responsible positions in higher education she could be president of five colleges. As a matter of fact, at Mercy College, she is. Even more to the point, she's an innovator with a unique approach to retention.

Today's Campus Update November 16, 2009

Mon, 16 Nov 2009 15:30:00 GMT

Since August 1st we've welcomed 101,000 visitors who have viewed more than 330,000 pages on this site. Here are some choice morsels from recent online editions. Readers' choices. Editors' choices, Five of the most popular roundups. Conference notes. And please, if you have the time, take five seconds to answer a 1-question survey.

Overheard at AACRAO SEM

Mon, 16 Nov 2009 07:46:00 GMT

The 600 people who attended this conference and the sessions designed for them illustrate how difficult a job enrollment management is. It takes commitment and support from the campus executive suite. It takes hard work. And it takes talent. Listen in on what the talent heard and said in Dallas in November 2009.

Q&A with Jeff Wendt: Craig Carroll, CEO, Student Aid Services, Inc.

Wed, 11 Nov 2009 07:45:00 GMT

Craig Carroll left hometown Sydney with a bachelor's degree in economics in 1991. His first two businesses served higher education and have done well. Now he's working on the 'Cadillac of net-tuition-cost calculators.'

Today's Campus Update, November 4, 2009

Wed, 04 Nov 2009 07:45:00 GMT

November 4, 2009. Choice bits from recent online editions. Readers' choice articles. Editors' choice interviews. Four popular roundups. With a peek at the next magazine.

Q&A with Jeff Wendt: John Hall, Chief Executive Officer , Greenwood & Hall

Tue, 27 Oct 2009 07:45:00 GMT

With 300 employees serving the admissions, financial aid and enrollment management offices of U.S. colleges, John Hall is in a good position to comment on the near future of financial aid and student loans.

Marketing Roundup October 26, 2009

Mon, 26 Oct 2009 07:45:00 GMT

October 26, 2009. A one man marketing force at DePauw. Cluster-care for freshmen at large universities pays off. Choose your words carefully or risk $435,678. An early un-bundler. A coming event. Quick Links.

Q&A with Jeff Wendt: Matthew Schnittman, CEO, TopSchool, Inc.

Fri, 23 Oct 2009 07:45:00 GMT

A college education pays extra dividends when the resulting career path involves offering higher education an innovative new product or service. Matthew Schnittman is in a position to do so, and he wants to do it with trust.

Upscale marketing v downscale marketing

Wed, 21 Oct 2009 07:45:00 GMT

Can the observations of a shrewd man whose eyes are trained on today's retail marketplace help college marketers and admissions staff? You decide.

Marketing Roundup October 13, 2009

Tue, 13 Oct 2009 11:31:01 GMT

October 13, 2009. Encouraging and even paying students to blog about your school. The top 10 stressors of the high school seniors you are recruiting. 2009 college fairs: up close and personal and/or virtual. Overheards from NACAC in Baltimore. Q & A with Jeff Wendt featuring Chris Ramey. Plus quick links to higher education marketing resources.

Today's Campus Update - October 15, 2009

Tue, 13 Oct 2009 11:30:00 GMT

October 15, 2009. Editors' choice articles. Readers' choice interviews. What readers are saying. Risky Business. Upcoming conferences. Where Today's Campus staff will be attending.

Student Services Roundup October 2, 2009

Fri, 02 Oct 2009 05:00:01 GMT

October 2, 2009. Top 5 U.S. college savings plans. A 'credit card trap' warning for college students. And on the eve of the possible federalization of Stafford and PLUS loans ... how forgiving should America be regarding student loan defaults? What student loan consumer protections? Quick Links.

Today's Campus Update - October 1, 2009

Thu, 01 Oct 2009 05:00:01 GMT

Top 10 Twice: Most popular September articles & most popular September interviews. Overheard at two recent conferences. Upcoming Events. And more.

Q&A with Jeff Wendt: Sam Burgio, General Manager, EX Business Division/Vice President of Sales and Marketing, Jenzabar, Inc.

Thu, 24 Sep 2009 07:45:00 GMT

Sam Burgio discusses some major changes in campus IT purchasing and why they are welcome to him.

Q&A with Jeff Wendt: Jay Wiley, Vice President, Education, QuinStreet, Inc

Wed, 16 Sep 2009 05:00:01 GMT

Just how do a growing number of the largest national brand private schools attract and enroll so many students?

9/15 Today's Campus Update

Tue, 15 Sep 2009 05:00:01 GMT

Most popular Today's Campus articles of the past two weeks. Previews of what you'll be seeing in the next two weeks. A sneak peek at the September issue of Today's Campus. Upcoming Events.

Management Roundup September 11, 2009

Fri, 11 Sep 2009 05:00:01 GMT

September 11, 2009. AGB risk management program. Professors push back. CDC guidelines for swine flu. Surprising gains in enrollments. Talent development at Babson. And more.

Q&A with Jeff Wendt: Carlo Salerno, Principal, BridgeSpan Financial LLC

Tue, 08 Sep 2009 05:00:01 GMT

How does an entrepreneur innovate in today's student loan marketplace? One way is to offer a measure of safety in a time of uncertainty. Carlo Salerno and the cofounders of his firm are ready to bring a new product to market.

Q&A with Jeff Wendt: Chris Ramey, Chairman, Luxury Marketing Council

Thu, 03 Sep 2009 09:00:01 GMT

Are consumer trends emerging that will affect how Americans buy college for the next two years? Or perhaps for the rest of our lives?

Today's Campus Update

Tue, 01 Sep 2009 05:00:01 GMT

Most popular Today's Campus articles of the past two weeks. Previews of what you'll be seeing in the next two weeks. Events we'll be attending. And special news for advertisers.

Finance Roundup August 20, 2009

Thu, 20 Aug 2009 05:00:02 GMT

August 20, 2009. College consumers change plans. Student loan defaults and how to avoid them. A smart FAFSA? Rating students without a FICO score. Q&A about new student loan repayment subsidies at Tufts University with Rob Hollister.

Learning system courseware graduates to learning community

Mon, 03 Aug 2009 08:30:00 GMT

American Intercontinental University, Colorado Technical University and International Academy of Design and Technology are trying to replicate many of the experiences associated with traditional brick and mortar campuses in their online offerings. Here's how they do it.

Overheard at the NASFAA Annual Conference

Mon, 03 Aug 2009 06:15:00 GMT

At times it seemed to many like up is down and down is up at this year's financial aid officers' get-together.

Q&A with Jeff Wendt: Barmak Nassirian, Associate Executive Director, AACRAO

Thu, 30 Jul 2009 00:00:00 GMT

A familiar and articulate spokesman covers several higher education topics with clear vision and straight talk.

Q&A with Jeff Wendt: Greg Ward, Certified Financial Planner, Financial Finesse

Thu, 23 Jul 2009 00:00:00 GMT

What if telephone access to a HELP desk staffed by certified financial planners were an employee benefit? Fortune 500 companies are already there. What advice are their employees seeking? Decide for yourself if this affects your campus.

Q&A with Jeff Wendt: Paul Gentile, President/CEO, New Jersey Credit Union League

Wed, 22 Jul 2009 00:00:00 GMT

Paul Gentile and his league's hundreds of credit unions are ready to make affordable loans to America's students.

Q&A with Jeff Wendt: Ken Horne, President & CEO, College Admission & Retention Solutions

Thu, 16 Jul 2009 00:00:00 GMT

What interesting paths are traveled by college prospects from inquiry to admission? Ken Horne discusses a route that involves speed and qualifiers.

Q&A with Jeff Wendt: Tim Culver, Vice President, Consulting, Noel-Levitz

Wed, 15 Jul 2009 00:00:00 GMT

What are some successful retention tools and techniques? A proponent and practitioner of predicitive modeling shares information about his craft.

Q&A with Jeff Wendt: Eric Schanz, President, CONTACT Direct Marketing

Tue, 14 Jul 2009 00:00:00 GMT

You might be surprised when Eric Schanz tells you what's hot in today's admissions office.

Q&A with Jeff Wendt: Douglas Bennett, President, Earlham College

Thu, 11 Jun 2009 00:00:00 GMT

A successful midwest college president discusses some of his school's and his industry's business practices.

Q&A with Jeff Wendt: Larry Lesick, Associate Vice President Enrollment, Widener University

Wed, 10 Jun 2009 00:00:00 GMT

What are the 4 P's of enrollment management? And how well are they working at Widener University?

Q&A with Jeff Wendt: Burck Smith, CEO, Smarthinking

Tue, 02 Jun 2009 00:00:00 GMT

Burck Smith is certain that service delivery of higher education's core mission can be improved with web services and partnerships.

Q&A with Jeff Wendt: John Lichtenberg, Chief Marketing and Enrollment Officer, Walsh College

Wed, 20 May 2009 00:00:00 GMT

Enrollment is steady. Retention is fine. Sticker price and transfer credits are under control. These two executives are managing a college that owns its niche, ready for anything this economy delivers. In Detroit!

Q&A with Jeff Wendt: Stephanie Bergeron, President, Walsh College

Wed, 06 May 2009 00:00:00 GMT

Part 1 of 2. As assistant treasurer for Chrysler Corporation from 1988-1998, Stephanie Bergeron helped manage the money of a troubled corporation during a turbulent era. Now, after eleven years on Walsh College's board and two years as president, she and her campuses are ready for anything this economy delivers.

Q&A with Jeff Wendt: David McFadden, Executive Vice President , Manchester College

Wed, 18 Mar 2009 00:00:00 GMT

A Gazette Minute Interview with Dave McFadden, executive vice president, Manchester College

Add affordable and effective social networking as a student retention tool

Tue, 10 Mar 2009 00:00:00 GMT

Software vendors are making social networking for colleges an affordable retention tool.

Cheaper, faster – and better – international student recruiting

Wed, 04 Feb 2009 00:00:00 GMT

CampusEAI Virtual Recruitment Services put 60 students from the University of Delhi face-to-face with current MBA students, alumni and faculty at the University of Akron’s School of Business

Q&A with Jeff Wendt: James Mullen, President, Allegheny College

Tue, 27 Jan 2009 00:00:00 GMT

Q&A with Jeff Wendt: Tori Haring-Smith, President, Washington & Jefferson College

Wed, 21 Jan 2009 15:56:00 GMT