Today's Campus, Marketing

Building Your School's Domain Authority and Trust Through Local Link Building

Tue, 09 Apr 2013 03:00:00 GMT

Online competition from other schools, job boards, pay-per-lead directory sites and more, are forcing educational institutions to take a look at how they can increase their Search Engine Optimization (SEO) through easy and effective ways. It’s no secret that being at the top of a Search Engine Results Page (SERP) is where you want your school to land. An October 2012 study by Compete.com looked at “tens of millions” of consumer-generated SERPs and found that 53% of all clicks go to the first listing on a search results page, dropping to 15% for the second listing, 6% for the third and 4% for the forth. So how can your school compete with a national job listing site or directory? One-way is to build your school’s website domain authority.

Q&A with Jeff Johnson, Vice President and Managing Director, Primacy

Tue, 12 Mar 2013 04:00:00 GMT

Jeff Johnson is a Vice President and education practice leader at digital agency Primacy, www.theprimacy.com. He has over 20 years of experience as a strategic thinker and creative leader, creating award-winning solutions. Jeff is a thought leader in the interactive marketing field, helping dozens of colleges, universities and healthcare organizations achieve meaningful outcomes on the web.

Striking a Balance

Tue, 29 Jan 2013 06:30:00 GMT

The study released this week at the NCAA’s annual meeting showing that annual spending on sports by public universities in the six big-time conferences like the SEC and the Big 12 passed $100,000 per athlete raises some interesting questions that colleges and universities must address.

Taking Stock

Tue, 13 Nov 2012 06:00:00 GMT

It has been interesting to watch the reaction to my blogs on higher education each week. Almost all of the comments have been useful. As expected, some deal with the specifics of the topic – the role of alumni and trustees, the need for stronger career centers, and how the election will shape the future direction of higher education – to name a few. Other readers speak more narrowly along political and ideological lines. I thought it might be interesting this week to take stock of what we learned.

How to Use QR Codes to Recruit More Students

Tue, 23 Oct 2012 03:30:00 GMT

Chances are that you have noticed more and more of those square, barcode-like graphics appearing on print ads, direct-mail pieces, posters, and lots of other places. You might also have seen people (often, people who look like the students you are trying to attract) using their smartphones to snap images of those codes.

Materials From Key Vendors That Make Your EDU Inquiries More Valuable Parts 1 and 2

Mon, 22 Oct 2012 08:00:00 GMT

How to Get More Applications from Every Admissions Email You Send, by Barry Lenson

Tue, 28 Aug 2012 11:15:00 GMT

In today’s post, I would like to share some of the “best practices” that I have learned from leading companies that are generating more profits from their email marketing campaigns. Your admissions office can use these same tactics to generate more inquiries from the emails that you send and, ultimately, more applications too.

Time To Step Back-- The Future of Penn State, by Dr. Brian C. Mitchell

Tue, 28 Aug 2012 11:00:00 GMT

Much has been written lately about Penn State. The crimes committed are horrific and egregious, the administration was arrogant, insular and imperial, and some of the alumni are apologists. A beloved university that defines who they are and what they have become in life has humiliated others. There is no sufficient explanation for the crime, the way it was handled, or the impact that it will have on Penn State's athletic reputation. The media feeding frenzy will undoubtedly continue as the case and its aftermath play out in the court of public opinion on the global stage. There is no escaping what will happen nor in many respects should there be. In short, it is what it is.

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

Tue, 28 Aug 2012 09:00:00 GMT

At APSCU 2012, we had the opportunity to speak with Jeff Marcus, founder of Ed-Impact Consulting. While Ed-Impact is a relatively new consulting operation, Jeff has been working in the field for 20 years. His focus at Ed-Impact is three-fold. The first is consulting with nursing students, or schools with nursing programs; 80 percent of students seek to be a nurse, only 20 percent can pass the test, maintains Jeff— so what happens to the rest? Ed-Impact helps guide these students at the admissions stage into programs in which they can be successful. Ed-Impact also provides admissions training and marketing analysis. We enjoyed learning more about Ed-Impact, and thank Jeff for stopping by to speak with us at APSCU!

How to Make Your College's Web Page Stickier

Tue, 14 Aug 2012 04:00:00 GMT

No one has yet determined how long a student must stay on your website before he or she decides to apply. However, it does seem likely that if students spend more time looking and clicking, they are more likely to apply than are students who look quickly and rocket off to the next college site.

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

Tue, 24 Jul 2012 08:30:00 GMT

Rob Rokoff is the Vice President of Business Development for LeadiD, where he drives business and channel partnerships for the LeadiD Platform. LeadiD is focused on identifying what Rokoff calls “the missing piece—“ the origination point of leads. Here, Rokoff shared with us the process involved in finding this missing piece, as well as who can benefit from LeadiD’s Platform.

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

Tue, 17 Jul 2012 06:00:00 GMT

We recently had the opportunity to speak with Trace Urdan with Wells Fargo Securities. As Trace sat down with us in Las Vegas, he discussed current events with us, including the government’s regulatory involvement in the sector, competition from the traditional sector in the marketplace, and of course, hopes for the future of the education sector. Trace also went into a little more detail about his personal opinions regarding laudable efforts to improve regulations, as well as the current economy and its impending implications. We had a great time chatting with Trace, and thank him for taking the time to speak with us at APSCU 2012.

Q&A with Jeff Wendt: Jami Morshed, , Three Rivers Systems

Tue, 17 Jul 2012 05:30:00 GMT

At APSCU 2012, we were excited to have the opportunity to speak with Jami Morshed, Vice President of Global Sales and Marketing at Three Rivers Systems, touted as “The only truly disruptive academic ERP serving higher education.” And how exactly is Three Rivers Systems disruptive? According to Jami, by coming into an established market but offering innovative technology that can change the order of business, Three Rivers Systems is able to essentially do what Netflix did to Blockbuster. We asked Jami what it takes to adopt these systems for schools, the implementation process the process, and which establishments can benefit most from Three Rivers Systems services. As Jami says, institutions are often bogged down by tasks that don’t advance their original purpose—to educate the public—and Three Rivers Systems seeks to help institutions focus on that important goal. We enjoyed our chat with Jami, and appreciated him taking the time to chat with us. Bogged down with tasks other than their original purpose—to educate students.

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

Tue, 17 Jul 2012 05:30:00 GMT

Does he really need an introduction? What’s a visit to Vegas without the King himself—Elvis! Elvis stopped by at APSCU 2012 to say hello, and even serenade us! We thank Elvis for stepping in front of the camera with us-- Viva Las Vegas!

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

Tue, 10 Jul 2012 04:30:00 GMT

LeadiD had a unique vision to allow Lead Buyers (Schools, Agencies, and Aggregators) and Lead Sellers (Organic Lead Providers, Call Centers and Aggregators) to operate in a trusted environment. The LeadiD Platform has been developed in collaboration with lead providers and lead buyers to provide an independent neutral technology. LeadiD allows Lead Sellers to definitively prove that they are generating and selling authentic quality leads. LeadiD allows Lead Buyers to make the best decisions about the leads they buy based on the true history and origin of the lead. For an easy analogy, think of LeadiD as the issuing agency of an auto VIN number, a Universal LeadiD, combined with the definitive data of the CarFax Report, a LeadiD Audit. Founded in January 2011, LeadiD traces its roots to conceptual conversations as early as 2007, when industry insiders and influencers began discussing how to solve the last fundamental problem in lead generation.

How to Get More Students to Show Up for On-Campus Appointments: Strategies from College Admissions Consultant Larry Rondeau

Tue, 03 Jul 2012 05:30:00 GMT

“Few marketing communication strategies can match the yield rate for students who visit for a tour and admissions interview,” writes Larry Rondeau on his Rondeau’s Roundtable blog. Rondeau, a college marketing consultant with The Allied Group, adds that, “success depends on students who not only sign up for campus events, but who actually show up.”

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

Mon, 18 Jun 2012 03:30:00 GMT

The Education Vertical Manager for Leads360 discusses findings from the company’s second annual Leads Industry Report. An abridged version of Ryan Busch’s interview Mr. Lind appeared in the May-June issue of Today’s Campus.

Collaborating on Tax Exemption

Tue, 05 Jun 2012 03:00:00 GMT

In the 1990s, Pennsylvania stood out as a hotbed of challenges to the tax-exempt status of non-profit organizations. Public officials directed the most strident attacks to its exceptionally complex and large community of private colleges and universities. The most significant of these was the challenge by the City of Washington to the tax-exempt status of Washington & Jefferson College. Although the courts decided in favor of the College, the W & J case remains the national bellwether.

Freemium and Digital Higher Ed

Tue, 27 Mar 2012 05:30:00 GMT

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

Tue, 27 Mar 2012 05:00:00 GMT

Jeff and Corbin were fun to talk with, but they were representing a fun company: SCVNGR (pronounced Scavenger). The program is a Google-funded mobile gaming company that schools use to send students on cellphone based scavenger hunts. You might wonder why (as did I)--but the applications are pretty obvious if you stop to think about it. For campus-based schools, programs like SCVNGR create unique opportunities for orientations and campus-life application. Students compete, often in teams, earn points, learn about the institution, and develop closer relationships with their college classmates. I'd encourage you to explore SCVNGR and think about how it could better connect your college and your students.

Ryan Busch Interviews Garland Williams, Vice President of the Military Division at University of Phoenix

Tue, 14 Feb 2012 03:00:00 GMT

We kicked-off our 2012 series on student diversity with a feature on military students in the Jan/Feb 2012 issue of Today's Campus magazine. I had a great opportunity to speak with Garland Williams from University of Phoenix. Garland not only runs this expansive division for the university, but he is himself a retired Colonel from the US Army. With the shifting of US troops, military students represent a huge opportunity for colleges and universities, and University of Phoenix does a great job in meeting special needs of incoming military students.

8 Questions

Mon, 30 Jan 2012 04:00:00 GMT

During the last 18 months or so we've seen a remarkable increase in the amount of attention paid to higher education. There's no longer a shortage of interesting commentary. I'm very grateful for this. But sometimes I feel I need to stop and (re)define my questions. This helps my research and it helps me get to the heart of the issues for my clients more quickly. These are some of the questions floating around in my head this week. What are yours?

Publishing Your Institution's Educational Content - Possible Implications

Tue, 17 Jan 2012 04:00:00 GMT

Value is shaped by context. We attribute value and meaning to people, objects and other things on the basis of the circumstances in which we experience them.

Credentials, Good Will Hunting & MITx

Tue, 17 Jan 2012 03:30:00 GMT

It is no secret that the authority to bestow credentials is a core source of value for higher education institutions. It is also a key means by which the institution protects itself from unwanted competition from non-sanctioned education providers.

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

Wed, 28 Dec 2011 04:00:00 GMT

We continue to discover a whole host of opportunities related to "the cloud". DuraSpace's DuraCloud service represents perhaps one of the most valuable innovations I've heard to date--particularly if you are a college or university and you are trying to protect the wealth of digital assets produced by your institution. I spoke with Michele Kimpton, CEO of DuraSpace, about how her organization is improving the preservation of digital assets and reducing the cost at the same time.

Ryan Busch Interviews Nivine Megahed and Joselyn Zivin from National Louis University about Groupon for Enrollment

Mon, 12 Dec 2011 04:30:00 GMT

According to Nivine Megahed, National Louis University (NLU) has a history of innovation. Even so, in September NLU became the first university to use the social coupon service Groupon as an enrollment vehicle. Joselyn Zivin, NLU's VP of Marketing, joined Nivine and I to talk about this innovative idea--the timing for this interview couldn't be better as NLU's first class of 17 Groupon adopters ended on Monday 12/05/2011, five of whom are exploring regular admission to NLU.

Recording Available of Today's Campus Live Web Event- Predicting 2012 Embrace the Future of Admissions and Enrollment, or Else

Tue, 06 Dec 2011 03:30:00 GMT

Get your link to watch the recording of Today's Campus publisher and panel for a detailed analysis of what pushed top performing marketing, admissions, and enrollment departments to success in 2011!

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

Mon, 05 Dec 2011 03:30:00 GMT

Richard Capezzali's work has found its way into many of our homes. His creation Education Connection and its catchy commercial jingles have played on television sets across the country--but his career in higher education is fascinating and spans several decades, He has been associated with not only the some of the most successful ventures in higher education (Kaplan University), but some of the most innovative ventures as well (Test Drive College Online). In a recent transaction, Education Connection was acquired by Education Dynamics (a revered higher education marketing organization) and Capezzali is now Executive Vice President and focused on growing the Test Drive College Online program.

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

Mon, 05 Dec 2011 03:30:00 GMT

Lou Pugliese and I spoke at EDUCAUSE 2011 and our conversation left me with the sense that his company functions more like a partner than an overbearing LMS heavy weight. Moodlerooms is definitely an organization worth getting to know.

Ryan Busch Interviews Jessica Bothwell Kay and Ross Abramson from Translations.Com and Transperfect at DevLearn|11

Wed, 30 Nov 2011 03:30:00 GMT

Think globally is something we should all consider as we develop learning content. Transperfect and Translations.com provide the resources to truly think globally about the language implications of learning content. I visited with Jessica and Ross at DevLearn|11

Accreditation - In the Fight of its Life? Part 3

Mon, 28 Nov 2011 03:30:00 GMT

PART 3: Michael P. Lambert, Executive Director of the Distance Education and Training Council writes: "A number of groups have started to undertake the task of evaluating accreditation and developing various solutions to what they see as accreditation’s systemic shortcomings".

Ryan Busch Interviews Chris Koeneman from BlueSocket an AdTran Company at EDUCAUSE 2011 from Ryan Busch

Mon, 21 Nov 2011 03:00:00 GMT

How does the wireless campus affect more than just the CIO? Chris Koeneman from BlueSocket gave me some insights at EDUCAUSE 2011.

Recording Available of Today's Campus Live Web Event - The Real Impact of Program Integrity Regulations on Higher Education Marketing and Enrollment

Thu, 20 Oct 2011 03:30:00 GMT

Get your link to watch the recording of Today's Campus publisher and panel as they discuss exclusive, never before seen data!

Video Interview - Jen Howard, Director of Google Education

Mon, 17 Oct 2011 04:30:00 GMT

Who better to speak with than Google for information about how prospective students evaluate prospective colleges and universities on the web? After all, Google is at the top of the search engine world and as it turns out--Google has been paying attention to the "edusearchers" and their processes. Jen Howard, Education Industry director for Google, recently spent some time with Today's Campus and shared some of Google's insights in this process. Look for deeper insight from Jen in the November/December 2011 issue of Today's Campus Magazine.

Recording Available of Today's Campus Live Web Event Today's Campus Live Web Event - Be Great By Doing Good Improving Operations by Automating Marketing and Admissions Compliance

Tue, 04 Oct 2011 04:30:00 GMT

Get your link to watch the recording of Today's Campus publisher and panel on a discussion about how automating compliance in your recruiting process will actually increase the efficiency of your marketing spend and admissions team!

Fall Webcast Series Announced - Education Marketing & Enrollment Webcasts

Tue, 04 Oct 2011 04:30:00 GMT

Join Today's Campus and Leads360 for three LIVE webcasts on best practices in education marketing & enrollment.

Recording of Today's Campus Webcast "Implications of Gainful Employment" Available Now!

Fri, 12 Aug 2011 06:45:00 GMT

Watch the recording of a luminary panel of higher education thought leaders from the August 12, 2011 Today's Campus Webcast "Implications of Gainful Employment".

TODAY'S CAMPUS HOSTS LIVE WEBCAST EVENT "GAINFUL EMPLOYMENT IMPLICATIONS" - JOIN US

Fri, 05 Aug 2011 12:00:00 GMT

YOU'RE INVITED! Join Today's Campus and a panel of higher education luminaries to discuss the topic of gainful employment.

How Higher Ed “Loss Leaders” Influence Online Advertising (From HIGHER ED LIVE)

Tue, 18 Jan 2011 06:45:00 GMT

How Higher Ed “Loss Leaders” Influence Online Advertising (From HIGHER ED LIVE)

Today's Campus Update

Wed, 29 Sep 2010 00:01:00 GMT

A perfect storm of power politics and media noise has worked its way into higher education by way of the 'for-profit sector.' At the heart of it all is student loans. Most likely a business solution - not a political one - is needed. Follow this story in interviews, beginning here. Also, here are links to some or most popular recent articles and interviews.

Who is paying for unpaid internships?

Wed, 08 Sep 2010 07:45:00 GMT

New + Notable by Tom Robinson

There’s abundant carping from all corners about the high cost of college. Usually those burning discussions involve tuition costs and student loan burdens. Here’s another log for the fire. A new wave of placement agencies are charging students upwards of $10,000 to secure an internship.

Q&A with Jeff Wendt: Jon McGee, Vice President, Planning & Public Affairs , College of St Benedict & St John's University

Tue, 07 Sep 2010 07:45:00 GMT

Those were the salad days of U.S. higher education: 1993 to 2008. Key salad ingredients are missing today. To what extent? To what significance? Jon McGee is an observer of such matters. And he discusses them lucidly.

Managing the lifelong relationship

Wed, 01 Sep 2010 07:45:00 GMT

The tools you use will most likely influence the level of success you achieve.

Establish a strong bond with freshmen

Mon, 30 Aug 2010 07:45:00 GMT

Tom Robinson reports some pre-freshman and freshman affinity and retention measures that work.

The new Health and Sciences Center at the College of DuPage

Fri, 27 Aug 2010 07:45:00 GMT

The new Health and Sciences Center at the College of DuPage

Let’s Get Engaged

Thu, 26 Aug 2010 07:45:00 GMT

Campuses devote a great deal of their fundraising focus on a group that simply isn’t paying off. How can participation among them be increased?

Today's Campus Update

Wed, 25 Aug 2010 07:45:00 GMT

Features ... A rookie college ranking debuts. Will it challenge U.S. News? Must big fundraising efforts result in little payoff? Can college be more affordable? What's happened to online higher education? Also ... Most popular articles and interviews.

What happened to online education?

Tue, 24 Aug 2010 07:45:00 GMT

While overall consumer interest has showed a year-to-year decline, one market segment clearly wants online education the most. Wes Kauble shares TCAT survey results.

Summer games: the college rankings

Mon, 23 Aug 2010 07:45:00 GMT

New + Notable by Tom Robinson

U. S . New & World Report's Americas Best Colleges steps up to the plate this month. It's been the league leader on college rankings. But is it still a slugger? The American Council of Trustees and Alumni says: "Yerrrrr out."

University of North Carolina School of the Arts Drama Performance, Two Gentlemen of Verona.

Fri, 20 Aug 2010 00:00:00 GMT

University of North Carolina School of the Arts Drama Performance, Two Gentlemen of Verona.

Q&A with Jeff Wendt: Keith Landis, Managing Director , Collegiate Advisors, LLC

Thu, 19 Aug 2010 07:45:00 GMT

CPAs, tax practitioners and various other counselors are advising American families about their college purchases. Keith Landis and his firm are advising the advisors. He shares some interesting observations.

Building campus-to-student relationships that last, Part 2 of 2.

Wed, 18 Aug 2010 07:45:00 GMT

Part 2 of 2. How does a campus build a relationship that gives meaning to—not just contact between—two parties?

Building campus-to-student relationships that last, Part 1 of 2.

Tue, 17 Aug 2010 07:45:00 GMT

Part 1 of 2. How does a campus build a student relationship that gives meaning to—not just contact between—two parties? Here are several tried and true methods.

Q & A with Carol Phillips and Tom Robinson

Fri, 13 Aug 2010 00:00:00 GMT

Carol Phillips is a trifecta of marketing professor, president of BrandAmplitude - a youth marketing consultancy, and mother of a high college student who recently shopped for colleges.

Q & A with Jean Twenge and Tom Robinson

Thu, 12 Aug 2010 00:00:00 GMT

Dr. Twenge is a research psychologist and San Diego State University professor. She authored Generation Me based on surveys of 2,000,000 young people between the 1930s and the present.

Clued In or Clueless about College Marketing? Part 2

Wed, 11 Aug 2010 00:00:00 GMT

New + Notable by Tom Robinson

Part 2 of a two-part article on the marketing studies of Notre Dame professor Carol Phillips. Her top 10 list of observations about college students continues at number 6. This author added my own implications for enrollment managers.

Clued In or Clueless about College Marketing?

Tue, 10 Aug 2010 07:45:00 GMT

New + Notable by Tom Robinson

Notre Dame professor Carol Phillips advises marketers how to deal with young shoppers and buyers of goods and services. She has a top 10 list of observations about Millennials and the implications for commercial marketers. We added implications for enrollment managers.

Generational differences: myth or reality?

Mon, 09 Aug 2010 07:45:00 GMT

New + Notable by Tom Robinson

Generations X and Y, Boomers, Millennials, the Tech Generation and The Me Generation are part of our lexicon and our marketing strategies. Should they be?

Eisenhower Campus Center, Messiah College

Fri, 30 Jul 2010 07:45:00 GMT

Eisenhower Campus Center, Messiah College

Today's Campus Update. July 2010

Thu, 29 Jul 2010 07:45:05 GMT

Overheard at NASFAA, Part 2

Thu, 29 Jul 2010 07:45:00 GMT

In a campus office that's always dealing with remarkable complexity, there's an apparent desire - and even some movement - toward simplification. Here are more choice morsels from this year's annual conference of financial aid administrators.

Overheard at NASFAA, Part 1

Tue, 27 Jul 2010 07:45:00 GMT

In a campus office that's always dealing with remarkable complexity, there's an apparent desire - and even some movement - toward simplification. Here are some choice morsels from this year's annual conference of financial aid administrators.

Clarion University

Fri, 23 Jul 2010 07:45:00 GMT

Clarion University

Birmingham-Southern College's Urban Environmental Park

Fri, 16 Jul 2010 07:45:00 GMT

Birmingham-Southern College's Urban Environmental Park

The Seay administration building at Centenary College in Hackettstown New Jersey.

Fri, 09 Jul 2010 07:45:00 GMT

The Seay administration building at Centenary College in Hackettstown New Jersey.

Marketing 101 has morphed

Wed, 07 Jul 2010 07:45:00 GMT

New + Notable by Tom Robinson

The familiar Four Ps -- Product, Price, Placement and Promotion -- have morphed. It's more than mere clever alliteration, It's about the customer relationship.

Q&A with Jeff Wendt: Todd Gibby, CEO, Intelliworks

Mon, 05 Jul 2010 07:45:00 GMT

Founded in 2002, Intelliworks hired Todd Gibby in 2007 from Blackboard. His company's platform serves up CRM to admissions offices throughout the United States.

Binghamton University Mountainview

Fri, 02 Jul 2010 07:45:00 GMT

Binghamton University Mountainview

When Confusion Reigns, Admissions Offices Lose

Tue, 29 Jun 2010 07:45:00 GMT

In a recent survey of more than 1,000 higher education purchasers conducted jointly by the folks at Today’s Campus and my firm, Atenga, Inc., we were able to mine thoughts and impressions of today’s college shoppers. The ability to translate sticker price into out-of-pocket cost - with ease - is of major importance. By Wes Kauble.

Killer e-Marketing Tools

Mon, 28 Jun 2010 07:45:02 GMT

The latest award-wining apps for higher education, courtesy of the ClickZ Marketing Excellence Awards. By Joe Dysart.

Today's Campus Update. June 2010

Mon, 28 Jun 2010 07:45:00 GMT

Tuition sweet spot. Most popular recent articles. Key buying signals sent by college-shopping parents. Most popular recent interviews. Higher education's news favorite for busy people. And more.

Buena Vista University, Great Boat Float Challenge

Fri, 25 Jun 2010 07:45:00 GMT

BVU students, faculty and staff took to water to compete in the second Beavers' Annual Great Boat Float Challenge.

A high security government contractor and U Tennessee Partner to Offer Free MBA

Thu, 24 Jun 2010 07:45:00 GMT

New + Notable by Tom Robinson

Question: How can a mysterious company in a small town off the beaten path assure access to top notch business talent? Answer: Create a notable partnership with the University of Tennessee.

Today's college shoppers offer campuses new opportunities to maximize revenue and customer satisfaction

Tue, 22 Jun 2010 07:45:00 GMT

But first, consider a change of view. Many adults involved in purchasing higher education for their sons and daughters have changed their view of college. Survey results suggest their view change will enable successful campus marketing changes.

Ball Circle on the University of Mary Washington

Fri, 18 Jun 2010 00:00:00 GMT

Ball Circle on the University of Mary Washington campus provides a great study space for students.

Q&A with Jeff Wendt: Robin Richards, CEO, Internships.com

Thu, 10 Jun 2010 07:45:00 GMT

Robin Richards founded NTI Group and sold it in 2008 to Blackboard for $182 million. That followed a $373 million earlier success involving MP3.com. He and his entrepreneurial team are now taking on student internships. Such a deal!

Keep students hooked on your school

Mon, 07 Jun 2010 07:45:00 GMT

Retention has moved from discussions in academic circles to the pages of the New York Times and the Wall Street Journal. Yet retention is not a new American preoccupation. For more than 30 years, college and university administrators, consultants and analysts have tracked, queried and studied students who drop-out or stop-out prior to earning a degree. By Karen West

Q&A with Jeff Wendt: Joyce Smith, Executive Director, NACAC/National Assn for College Admission Counseling

Sat, 05 Jun 2010 07:45:00 GMT

Joyce Smith has been involved in college admissions since 1976, and she's been employed on numerous college and university campuses. Now she watches the high-school-to-college-pipeline for 11,000 admissions practitioners at high schools and colleges.

Enotah Residence Hall, Young Harris College

Fri, 04 Jun 2010 07:45:00 GMT

Young Harris College recently became the first college in north Georgia with LEED certified housing with this residence hall. The $16 million facility houses 200 students and is a critical step in the school’s growth from a two-year to four-year institution, wth an enrollment increase by 11 percent since 2007-08.

YouTube: The top ten uses cited by experienced users

Wed, 02 Jun 2010 07:45:00 GMT

While YouTube has emerged as a marketing juggernaut for colleges and universities, many campuses are also discovering that the free video-sharing service has scores of other uses—all of which are also free for the taking. By Joe Dysart.

Barry University

Tue, 01 Jun 2010 07:45:00 GMT

Barry University

A rational comparison of iPad and PC tablet

Tue, 01 Jun 2010 07:45:00 GMT

New + Notable by Tom Robinson

The iPad introduction has colleges ramping up technology and interactivity in the classroom. But the venerable PC tablet may be a better option. Find out when and why.

Miami Dade College Wolfson Campus in downtown Miami

Fri, 28 May 2010 07:45:00 GMT

Miami Dade College Wolfson Campus in downtown Miami.

Intellectual Property Produces Smart Money

Thu, 27 May 2010 07:45:00 GMT

Some campuses on the Forbes list of research revenue producers were one-hit wonders, due to the invention of a super drug. Others earned their money with a series of smaller successes. By Tom Robinson

Not sure you’re ready for college? Try it out for free.

Wed, 26 May 2010 07:45:00 GMT

New + Notable by Tom Robinson

A new "test drive" program allows qualified would-be students to try out an online course, and even earn credit, before commtting full-time. Colleges and taxpayers benefit, too.

Q&A with Jeff Wendt: Deirdre Whitman, Vice President, Enrollment Management, Mercy College

Tue, 25 May 2010 07:45:00 GMT

At Mercy College freshman applications have nearly tripled in three years and enrollment is up 61 percent. Deirdre Whitman shares some of the reasons.

Q&A with Jeff Wendt: Rob Moore, Managing Partner, Lipman Hearne

Mon, 24 May 2010 00:00:00 GMT

Rob Moore heads up an 82-person marketing consultancy that strives to produce powerful ideas that clear the mind - and the field. Why has branding been viewed on campus as a 'black art?'

Auxiliaries are potent revenue generators

Thu, 20 May 2010 07:45:00 GMT

These campus operations are money-makers. While housing and dining services are marketing lures for prospective students, they also can generate welcome extra revenue. Some campuses are re-mixing their offerings and resetting prices much the same way as national hotel and restaurant brands.

Q&A with Jeff Wendt: Paramjit Mahli, , SCG Legal PR Network

Tue, 18 May 2010 00:00:00 GMT

Founder of a public relations firm that has a special flair for serving lawyers, UK-born and educated Paramjit Mahli sees the legal profession through the eyes of a former journalist and a modern businesswoman.

Q&A with Jeff Wendt: Lonny Rose, Director, Litigation Skills Program, U of Miami School of Law

Mon, 17 May 2010 07:45:00 GMT

Lonny Rose will return to Miami in July after heading up the National Institute for Trial Advocacy. He has more than 30 years experience training lawyers and a keen eye on the profession today. To a great degree the producers of fresh legal practitioners have undergone a re-skilling.

St. Mary's College of Maryland students participating in the Polar Bear Plunge

Fri, 14 May 2010 07:45:00 GMT

St. Mary's College of Maryland Polar Bear Plunge.

New Campuses and New Offerings

Mon, 10 May 2010 07:45:00 GMT

Boldly going where they have never been in search of new students and new revenue is now a path for many of today’s campuses. By Tom Robinson

Wake of a snowstorm at Fairfield University

Fri, 07 May 2010 07:45:00 GMT

Wake of a snowstorm at Fairfield University

Ringling College outsources to an alumni-owned business for success

Wed, 05 May 2010 00:00:00 GMT

New + Notable by Tom Robinson

Ringling College of Art has always believed in supporting alumni-owned businesses. Their e-communications contract with an akumni-owned Hispanic ad agency is more than good will. It's good business.

Collaboration = Education

Mon, 03 May 2010 07:45:00 GMT

What do a four-year university and a 54-hour entrepreneurs' Startup Weekend have in common? Just about everything. By Jamie Young and Tom Robinson.

Panorama of Indiana University-Purdue University Indianapolis at sunset.

Fri, 30 Apr 2010 07:45:00 GMT

Panorama of Indiana University-Purdue University Indianapolis at sunset.

Which came first, the Fulbright or the egg?

Wed, 28 Apr 2010 07:45:00 GMT

New + Notable by Tom Robinson.

Why do two campuses, one in California and one in Florida, have more Fulbright scholars per capita than Harvard?

Overheard at AACRAO's annual conference.

Tue, 27 Apr 2010 00:00:00 GMT

The American Assn of Collegiate Registrars and Admissions Officers held their annual conference in New Orleans in April. Some 2,200 members attended. They had much to hear and much to learn. Here's a goodly sample.

What factors drive buying decisions in the higher education marketplace?

Mon, 26 Apr 2010 07:45:00 GMT

Here is a point of view on a consumer centric approach to college pricing.

Retention Practitioners Speak

Fri, 23 Apr 2010 08:00:00 GMT

Two practitioners on campuses and two who serve campuses share retention insight and experience. David Yaskin, Starfish Retention Solutions. Kimberley Cline, Mercy College. Sam Burgio, Jenzabar. Fred Hakes, Indiana University.

Art week, Spring 2010

Fri, 23 Apr 2010 07:55:00 GMT

Amid a cornucopia of painted, sculpted, and crafted beauty, a richness of well-paid people toil. Here are Q&As with some of the planet's more interesting people about their college backgrounds, their college connections today, their businesses' health, their employees' and exhibitors' annual incomes. By Jeff Wendt.

Edwin Eisendrath

Wed, 21 Apr 2010 07:45:00 GMT

Colleges and universities can be entrepreneurial too. Himself a co-founder of UNext and Cardean, Edwin Eisendrath advises U.S. colleges and universities when they have expansion plans.

Patricia Malone

Wed, 21 Apr 2010 07:44:00 GMT

How do you help hundreds of suddenly unemployed Wall Street executives find new jobs and succeed? Actually, it takes entrepreneurship. At Stony Brook University, Pat Malone has been mixing and matching wits, skills and resources with the school's Long Island marketplace.

Today's Campus Update. April 16, 2010

Fri, 16 Apr 2010 07:45:00 GMT

Tuition sweet spot. Recent Online Reader Favorites. Excerpts from a survey of the U.S. college-buying public. Student loan Intelligence. Campus jobs: Who? Where?

Against all odds

Thu, 15 Apr 2010 07:45:00 GMT

Why is the college completion rate at Western Oregon University higher among Latino students than their white peers?

By Karen West.

Students are tech savvy. Faculty are not. Right? Wrong.

Wed, 14 Apr 2010 00:00:00 GMT

New + Notable by Tom Robinson

Students’ facility with computer gadgetry, social media and gaming does not equate to a mastery of classroom learning technology. That’s a shame, because evidence is mounting that instructors' increased use of digital courseware increases student engagement and learning outcomes.

Springtime at the College of Southern Maryland

Tue, 13 Apr 2010 07:45:00 GMT

Springtime at the College of Southern Maryland.

Kirk to Enterprise

Mon, 12 Apr 2010 07:45:00 GMT

In three years or less the number of mobile phones with access to the web will overtake the number of personal computers. How will your campus web pages look to those viewers? By Joe Dysart.

Q&A with Jeff Wendt: Deirdre Whitman, Vice President, Enrollment Management, Mercy College

Thu, 08 Apr 2010 07:45:00 GMT

This very talented lady followed another very talented lady to her present job - for the third time. Together Deirdre Whitman, Kimberly Cline and effective customer service are making Mercy College higher education's growth story in metropolitan New York.

Darden B-school rediscovers its right brain

Wed, 07 Apr 2010 07:45:00 GMT

New + Notable by Tom Robinson

The Darden School at the University of Virginia has made a steady climb to the top of several business school rankings to join the likes of Harvard and Wharton. So why is Darden reinventing itself now? Because innovation and creativity are displacing the de rigueur of B-school curricula

St. Mary's College of Maryland students sailing near the James Muldoon River Center

Tue, 06 Apr 2010 07:45:00 GMT

St. Mary's College of Maryland students sailing near the James Muldoon River Center.

Q&A with Jeff Wendt: John Lawson, Professor of Statistics, Brigham Young University

Mon, 05 Apr 2010 07:45:00 GMT

Can the study of statistics be enhanced by adding to it the study of quality science? John Lawson and his colleagues have made an additional credential available to BYU undergraduates with considerable success.

Successful admissions prospecting assures longevity

Fri, 02 Apr 2010 07:30:00 GMT

Hear again from nine campus presidents who are especially adept at admissions strategy and tactics.

Q&A with Jeff Wendt: Patricia Malone, Director, Center for Emerging Technologies, SUNY Stony Brook University

Thu, 01 Apr 2010 07:45:00 GMT

Ms. Malone is plying her talents on behalf of Stony Brook University as the school helps out displaced financial industry executives and managers on Long Island. This informative interview was conducted in February 2009. Watch for an update with Ms. Malone during ENTREPRENEUR Week in April.

Vermont - new nexus of emergent media?

Tue, 30 Mar 2010 07:45:00 GMT

New + Notable by Tom Robinson

Midway between Boston and Montreal, Champlain College is offering a brand new M.F.A. in Emergent Media. They intend to shake up graduate education, redefine the role of teacher and student and build a high-tech village in Vermont. Even its marketing approach is, well, emergent. By Tom Robinson.

Ben Tre, Howard

Fri, 26 Mar 2010 07:45:01 GMT

Once Howard Ben Tre got his bearings, graduate school propelled him on to mastery of his art. He's had a one-of-a-kind career making one-of-a-kind creations.

Bernstein, Alex Gabriel

Fri, 26 Mar 2010 07:45:00 GMT

Son of two working artists, Alex was not himself attracted to an art career. He took a college route, earning a bachelor's degree from University of North Carolina, Asheville and a Master of Fine Arts from Rochester Institute of Technology. Now age 37, he's taught on 3 campuses, but he earns his living as a working sculptor.

Berg, Rod

Thu, 25 Mar 2010 07:45:01 GMT

Soon after graduating with a Bachelor's of Fine Arts in Graphic Design, Rod Berg chose to work in the business of art, first as a recruiter, and for the last seven years, helping college students find internships and seniors find their first jobs.

Materio, Shanon

Thu, 25 Mar 2010 07:45:00 GMT

Ms. Materio owns and operates one of the largest studios producing decorative and art glass in the United States.

Rhoads, Eric

Wed, 24 Mar 2010 07:45:00 GMT

Eric Rhoads is an observer and connoisseur of the fine art and the artists his publication chronicles. He'll hold your attention as he discusses topics of relevance to your marketers as well as your art departments.

Hampson, Ferdinand

Tue, 23 Mar 2010 07:45:01 GMT

Mr. Hampson runs the Michigan & international wing of a nifty family art dealership that he founded in 1971.

Miner, Charlie

Tue, 23 Mar 2010 07:45:00 GMT

Now 62, Charlie Miner has made his way to success as a working artist largely by his own efforts and some good breaks. However, the higher education available to him in 1970s California gave him an early boost, and even a brush with admissions gamesmanship.

Helander, Bruce

Mon, 22 Mar 2010 07:00:02 GMT

By 8 years of age in rural Kansas, Bruce Helander knew he wanted to be an artist. Severely dyslexic, (as are more than half of all male artists), his visual skills were acute. So at 18 he went off to art school in 1969 at Rhode Island School of Design.

Today's Campus Update. March 22, 2010

Mon, 22 Mar 2010 07:00:00 GMT

Art Week begins March 22nd and continues all week. Read new articles and interviews on the topic every day. Inside this update: Recent Online Reader Favorites. Consumer marketeers you may want to know. A consumer survey with a difference. Student loans: Who? Where? Campus jobs: Who? Where?

Q&A with Jeff Wendt: Karen Francis, Executive Chairman/CEO , AcademixDirect

Wed, 17 Mar 2010 00:00:00 GMT

Ms. Francis cut her marketing teeth as the assistant brand manager of Crest toothpaste for Procter & Gamble. Most recently CEO of Hal Riney advertising agency, a division of Paris-based Publicis Corporation, and previously a member of Dartmouth's board, she brings a consumer savvy to higher education marketing.

Mashup, Not Mess Up Your Recruiting Website

Fri, 12 Mar 2010 05:00:00 GMT

Free, or nearly free, digital applications transform your web presence into a thriving social network brimming with interactivity and eye candy. Combine several several of them to create a new, more robust application and you have a "mashup."

Q&A with Jeff Wendt: Jean Norris, Managing Partner, Norton Norris Inc.

Thu, 11 Mar 2010 05:00:01 GMT

Graduating from a 10-month medical assisting diploma program, Jean went on to earn a doctorate in education. After 23 years of experience at for-profit and not-for-profit campuses, she's helping admissions offices boost productivity.

Quantifying the relationship with alumni pays dividends

Wed, 10 Mar 2010 00:00:00 GMT

New + Notable by Tom Robinson

The alumni body is the richest resource many colleges have for fundraising, graduate students, legacies, mentors, faculty, employers, business partners, trustees, word-of-mouth boosters and voting advocates. A Brand Community Index developed at Oregon State helps development directors quantify the propensity to give with four relationships the institution has with its alumni. By Tom Robinson.

Q&A with Jeff Wendt: Bill Hummel, Group Merchandising Manager, All Star Directories, Inc.

Tue, 09 Mar 2010 07:45:00 GMT

Seven years of marketing at Amazon.com gives Bill Hummel a consumer lens through which he views college admissions - and college shopping on the web.

90 percent of parents choose their kids' colleges on the web

Mon, 08 Mar 2010 05:00:00 GMT

We reprise one of our most popular articles of 2009. It's even more topical today. Nearly all parents researching colleges and universities for their kids are turning to the web for information. And they have high expectations of a college's site.

Re-skilling: a timely community service opportunity

Fri, 05 Mar 2010 07:45:00 GMT

Stony Brook University of New York and the work of Pat Malone, Director of Emerging Technologies, provide an excellent example of plumbing multiple education/work connections to serve adults.

Smart colleges are not yet finished with Millennials

Thu, 04 Mar 2010 07:45:00 GMT

New + Notable by Tom Robinson

Underneath the graduated-but-can’t-find-a-job stereotype reported continuously in the media, there is a whopper of an opportunity for colleges to serve the vast majority of 18-29 year-olds who are still in school and have further ambitions. As well as those who are out of school but plan to return. By Tom Robinson.

What do "gappers" do in those gap years?

Tue, 23 Feb 2010 07:30:00 GMT

Gap year activities. How do students and colleges benefit from time off between high school and college?

Today's Campus Update February 18, 2010

Thu, 18 Feb 2010 06:45:00 GMT

February 18, 2010. Is Uncle Sam the Lender derailed on Capitol Hill? Retention Week reprise, if you missed it. Reader's favorite Q&As since August. Are next year's college applicants shopping from their pocketbooks? It's all about jobs. Student Loan Intelligence. Student Loan Buying Guide. More.

Q&A with Jeff Wendt: Emily Sawtell, Director, New Business Ventures, McGraw-Hill

Tue, 16 Feb 2010 07:45:00 GMT

An Australian by birth who commutes between New York and London, Ms. Sawtell is hard at work enhancing the college experience with a multi-dimensional social network application.

Q&A with Jeff Wendt: Philomena Mantella, Senior VP Enrollment Mgmt & Student Life, Northeastern University

Wed, 10 Feb 2010 06:15:00 GMT

When you receive 37,000 applications for 2,802 freshmen openings, you're doing something worthy of notice. Philly Mantella sheds some light on Northeastern's well-deserved success.

Retention Roundup 303

Fri, 05 Feb 2010 07:45:00 GMT

Retention efforts worth knowing about in Mississippi, North Carolina and Florida. Along with quotes, conferences and quick links.

Q&A with Jeff Wendt: Charles Polk, President & Chief Executive Officer, Mountain State University

Thu, 04 Feb 2010 07:46:00 GMT

Retention seems a simple concept. Even a noble endeavor. But have you considered what Charles Polk is thinking about?

Retention Roundup 202

Wed, 03 Feb 2010 07:45:00 GMT

Awards at Robert Morris, Seneca and IUPUI. Statewide retention work at Maryland's four-year colleges. People connections are crucial. Annals of retention at AACRAO SEM.

Retention Roundup 101

Tue, 02 Feb 2010 07:44:00 GMT

Admissions and retention success at Averett U. Retention To Do's from ACT and Noel Levitz. Students de-myth-ify dropping out for Public Agenda and The Gates Foundation. Upcoming retention conferences. Quick Links.

Keep Students Hooked on Your School

Mon, 01 Feb 2010 07:46:00 GMT

The lost revenue resulting from a freshman dropout at a four-year private campus can exceed $50,000 a year. Lost students in significant numbers can result in published mission failure and diminished reputations. Karen West sets the stage for Retention Week with a powerful article.

Today's Campus Update-February 1, 2010

Sun, 31 Jan 2010 00:00:00 GMT

Retention Week begins Feb. 1. Read new articles and interviews on the topic on this site every day. Inside this update: January reader favorites. Highlights of the next magazine. And more.

International students require special attention and services

Fri, 29 Jan 2010 07:45:00 GMT

As the student body becomes more diverse, so should the student services. By Stacie Nevadomski Berdan.

YouTube: Top Ten Free Campus Uses

Wed, 27 Jan 2010 07:45:00 GMT

Campuses are discovering that the free video-sharing service has scores of other uses – all of which are also free for the taking. By Joe Dysart.

Police Blotter

Fri, 22 Jan 2010 07:45:00 GMT

Police Blotter

Published campus crime reports from around the U.S. Somewhat grim perhaps, but an essential read for risk managers, even marketers and public relations staff.

Today's Campus Update January 18, 2010

Mon, 18 Jan 2010 07:45:00 GMT

The most popular online articles with readers this month. A don't-miss online suggestion from our editors. Previews of our next magazine. And more.

Overheard at the NACAC conference

Fri, 15 Jan 2010 07:45:00 GMT

These snippets from the last National Association for College Admission Counseling conference caught our readers' attention in October 2009. With fall admissions completed, everyone's attention turned to effective strategy and tactics for an upcoming year of expected high unemployment and dampened prosperity.

Q&A with Jeff Wendt: Mitch Talenfeld, President, MDT Direct

Thu, 14 Jan 2010 07:45:00 GMT

Mitch Talenfeld understands how college admissions prospecting and lead-gathering is done on the web. He'd like it to be more transparent.

Q&A with Jeff Wendt: Ralph James, Executive Director, Executive Education, Harvard Business School

Wed, 06 Jan 2010 00:00:00 GMT

How is residential executive education faring in today's economy? Ralph James shares the recent experience of Harvard's offerings.

TC Update

Tue, 05 Jan 2010 07:46:00 GMT

January 5, 2010. Interesting reading from 2009. Readers' favorites and editors' suggestions. Campus Photos, Crime on Campus, and more.

Q&A with Jeff Wendt: John Childers, President & CEO, Consortium of Universities of the Washington Metropolitan Area

Mon, 04 Jan 2010 07:45:00 GMT

A most interesting consortium of schools. Each one a jewel with no need to be fitted into a necklace. An adroit consortium president discusses his members and his craft.

Q&A with Jeff Wendt: Fred Hakes, Adjunct Faculty, Indiana University,Kokomo

Tue, 29 Dec 2009 07:45:00 GMT

What's a stopout? Can he or she be re-enrolled and succeed? What works best? Fred Hakes shares his expertise.

Q&A with Jeff Wendt: John Mills, President, Paul Smith's College

Wed, 16 Dec 2009 07:45:00 GMT

How does a small private college attract 'achiever students' to a remote location in a down economy? John Mills has an interesting tale.

Q&A with Jeff Wendt: David Feldman, Professor of Economics, College of William & Mary

Mon, 14 Dec 2009 07:46:00 GMT

Joining the faculty of William & Mary as a tenured professor of international economics, David Feldman's first-day job responsibility was to accept a state-mandated pay cut. That got him interested in the economics of U.S. higher education. Not only does he understand the college cost spiral; he explains it in understandable terms.

Customer Relationship Management

Fri, 11 Dec 2009 07:45:00 GMT

The ability of sophisticated CRM to collect and use mounds of data is leapfrogging human managers' ability to manage it.

A most ambitious enterprise CRM conversion at IU

Thu, 10 Dec 2009 00:00:00 GMT

Why Brad Wheeler decided to buy, rather than build, even though Indiana is an open-source software proponent.

Q&A with Jeff Wendt: Damien Navarro, Managing Partner, Earthbound Media Group

Mon, 07 Dec 2009 07:59:00 GMT

Is becoming skilled at social network marketing on your to-do list? If so, find out all you can from Damien Navarro, a skilled practitioner.

Today's Campus Update, December 1, 2009

Tue, 01 Dec 2009 07:45:00 GMT

Readers' recent top interview choices and perennial favorites. New features. What's a RoundUp? Campus photos. Conference notes.

Q&A with Jeff Wendt: Bret Peters, Vice President Sales & Marketing, Fig Leaf Software

Tue, 24 Nov 2009 07:45:02 GMT

As more campus business is done on the web, online trends and innovation are of increasing importance. A talented web practitioner shares some of his insight and some of today's better practices.

Enrollment Management Roundup November 24, 2009

Tue, 24 Nov 2009 07:45:00 GMT

November 24, 2009 Annals of retention. Re-enrolling MIA seniors. Facebook and you. A college credit exchange. And a host of quick helpful links for enrollment managers.

Is this event a worthwhile fusion of art, political protest and education?

Fri, 20 Nov 2009 09:25:00 GMT

A Viennese festival of worldwide importance. A Chinese national policy. An iron box. A multi-volume set of school books. What's this all about?

Today's Campus Update November 16, 2009

Mon, 16 Nov 2009 15:30:00 GMT

Since August 1st we've welcomed 101,000 visitors who have viewed more than 330,000 pages on this site. Here are some choice morsels from recent online editions. Readers' choices. Editors' choices, Five of the most popular roundups. Conference notes. And please, if you have the time, take five seconds to answer a 1-question survey.

Overheard at AACRAO SEM

Mon, 16 Nov 2009 07:46:00 GMT

The 600 people who attended this conference and the sessions designed for them illustrate how difficult a job enrollment management is. It takes commitment and support from the campus executive suite. It takes hard work. And it takes talent. Listen in on what the talent heard and said in Dallas in November 2009.

Q&A with Jeff Wendt: Craig Carroll, CEO, Student Aid Services, Inc.

Wed, 11 Nov 2009 07:45:00 GMT

Craig Carroll left hometown Sydney with a bachelor's degree in economics in 1991. His first two businesses served higher education and have done well. Now he's working on the 'Cadillac of net-tuition-cost calculators.'

Today's Campus Update, November 4, 2009

Wed, 04 Nov 2009 07:45:00 GMT

November 4, 2009. Choice bits from recent online editions. Readers' choice articles. Editors' choice interviews. Four popular roundups. With a peek at the next magazine.

Marketing Roundup October 26, 2009

Mon, 26 Oct 2009 07:45:00 GMT

October 26, 2009. A one man marketing force at DePauw. Cluster-care for freshmen at large universities pays off. Choose your words carefully or risk $435,678. An early un-bundler. A coming event. Quick Links.

Upscale marketing v downscale marketing

Wed, 21 Oct 2009 07:45:00 GMT

Can the observations of a shrewd man whose eyes are trained on today's retail marketplace help college marketers and admissions staff? You decide.

Marketing Roundup October 13, 2009

Tue, 13 Oct 2009 11:31:01 GMT

October 13, 2009. Encouraging and even paying students to blog about your school. The top 10 stressors of the high school seniors you are recruiting. 2009 college fairs: up close and personal and/or virtual. Overheards from NACAC in Baltimore. Q & A with Jeff Wendt featuring Chris Ramey. Plus quick links to higher education marketing resources.

Today's Campus Update - October 15, 2009

Tue, 13 Oct 2009 11:30:00 GMT

October 15, 2009. Editors' choice articles. Readers' choice interviews. What readers are saying. Risky Business. Upcoming conferences. Where Today's Campus staff will be attending.

Headaches and goodwill

Fri, 09 Oct 2009 05:00:01 GMT

An opinion piece by Jeff Wendt. Research is an admirable undertaking on so many American campuses. It can and should be more effectively endearing the higher education industry to the citizenry.

Today's Campus Update - October 1, 2009

Thu, 01 Oct 2009 05:00:01 GMT

Top 10 Twice: Most popular September articles & most popular September interviews. Overheard at two recent conferences. Upcoming Events. And more.

Q&A with Jeff Wendt: Barb Ross, Chief Operating Officer, Wimba

Thu, 24 Sep 2009 05:45:00 GMT

She was a co-founder of WebCT, which was sold to Blackboard in 2006 for $180 million. After time out to write a soon-to-be-published mystery novel, Barb Ross came to Wimba in 2009 to blueprint Wimba's future as a next-generation education tools provider.

Q&A with Jeff Wendt: Ted Long, President, Elizabethtown College

Mon, 21 Sep 2009 05:00:01 GMT

Ever heard of Elizabethtown College? Its 2,200 students are attracted to a school ranked among the top five in a category they care about. Ted Long is at the helm, balancing profit centers and loss centers while operating from four Pennsylvania locations.

Q&A with Jeff Wendt: Jay Wiley, Vice President, Education, QuinStreet, Inc

Wed, 16 Sep 2009 05:00:01 GMT

Just how do a growing number of the largest national brand private schools attract and enroll so many students?

Marketing Roundup September 16, 2009

Wed, 16 Sep 2009 05:00:01 GMT

Sepember 16, 2009. A private university that's not fragile. Four tips, clips and best practices for your web marketing. Who's adding sports, and why? Q: How do a growing number of the largest national brand private schools attract and enroll so many students? A: from QuinStreet's Jay Wiley. Plus four more quick marketing clips worth noting.

Cultivating a Global Mindset Within MBA Studies

Tue, 15 Sep 2009 05:00:02 GMT

The past ten years have affected companies that have, or expect to have, global operations. Their future depends on a steady stream of new talent.

9/15 Today's Campus Update

Tue, 15 Sep 2009 05:00:01 GMT

Most popular Today's Campus articles of the past two weeks. Previews of what you'll be seeing in the next two weeks. A sneak peek at the September issue of Today's Campus. Upcoming Events.

How a college can stand out in a crowded field

Tue, 15 Sep 2009 05:00:01 GMT

There are no better experts on colleges than the students who attend them. And the level of interest in consumer-driven college rankings has never been higher. An article by Princeton Review's Rob Franek.

The Right Recruits from the Wrong Side of the Tracks

Thu, 10 Sep 2009 05:00:01 GMT

Underserved -- but not underqualified -- students are attractive prospects. KIPP and other urban programs make a difference.

Student housing and amenities in today’s economy

Fri, 04 Sep 2009 05:00:01 GMT

University of North Florida students have moved into the new Fountains residence halls that offer one-to-six bedroom suites in buildings that look surprisingly like luxury hotel accommodations. What price do you put on “the tallest, largest capacity, most expensive and most amenity-laden residence halls in University history?" You might be surprised.

Q&A with Jeff Wendt: Chris Ramey, Chairman, Luxury Marketing Council

Thu, 03 Sep 2009 09:00:01 GMT

Are consumer trends emerging that will affect how Americans buy college for the next two years? Or perhaps for the rest of our lives?

Today's Campus Update

Tue, 01 Sep 2009 05:00:01 GMT

Most popular Today's Campus articles of the past two weeks. Previews of what you'll be seeing in the next two weeks. Events we'll be attending. And special news for advertisers.

Ecovillages Provide College Students with Experiential Learning

Thu, 20 Aug 2009 05:00:01 GMT

Mix ecological design, permaculture, green practices, community building and a strong curricular core—and you get an ecovillage. It's an experiential learning laboratory and a magnet for ecologically-minded prospects.

Employers expect more international exposure in MBA programs

Wed, 19 Aug 2009 05:00:01 GMT

What does a company that operates globally expect of today's graduating college students?

Q&A with Jeff Wendt: Stephen Spinelli, President, Philadelphia University

Tue, 18 Aug 2009 05:00:01 GMT

Pick up the story of a college president's work just after he sold his co-founder's interest in Jiffy Lube and embarked to London with family in tow to earn his Ph.D.

Q&A with Jeff Wendt: George Pry, President, Art Institute of Pittsburgh

Fri, 07 Aug 2009 05:00:01 GMT

What's on your mind if you manage a campus with a local clientele, as well as a brand with 12,000 online students? George Pry shares his experience.

Q&A with Jeff Wendt: Barmak Nassirian, Associate Executive Director, AACRAO

Thu, 30 Jul 2009 00:00:00 GMT

A familiar and articulate spokesman covers several higher education topics with clear vision and straight talk.

Q&A with Jeff Wendt: Ken Horne, President & CEO, College Admission & Retention Solutions

Thu, 16 Jul 2009 00:00:00 GMT

What interesting paths are traveled by college prospects from inquiry to admission? Ken Horne discusses a route that involves speed and qualifiers.

Q&A with Jeff Wendt: Eric Schanz, President, CONTACT Direct Marketing

Tue, 14 Jul 2009 00:00:00 GMT

You might be surprised when Eric Schanz tells you what's hot in today's admissions office.

Q&A with Jeff Wendt: Eric Frank, Chief Marketing Officer, Flat World Knowledge

Thu, 09 Jul 2009 00:00:00 GMT

Who in the book business may fall by the wayside if Eric Frank's business model succeeds further and prevails?

Q&A with Jeff Wendt: Douglas Bennett, President, Earlham College

Thu, 11 Jun 2009 00:00:00 GMT

A successful midwest college president discusses some of his school's and his industry's business practices.

Q&A with Jeff Wendt: Larry Lesick, Associate Vice President Enrollment, Widener University

Wed, 10 Jun 2009 00:00:00 GMT

What are the 4 P's of enrollment management? And how well are they working at Widener University?

TV ads that get results without breaking the bank

Tue, 09 Jun 2009 00:00:00 GMT

A successful urban niche campus makes a lasting impression with the savvy use of television.

Q&A with Jeff Wendt: John Lichtenberg, Chief Marketing and Enrollment Officer, Walsh College

Wed, 20 May 2009 00:00:00 GMT

Enrollment is steady. Retention is fine. Sticker price and transfer credits are under control. These two executives are managing a college that owns its niche, ready for anything this economy delivers. In Detroit!

Q&A with Jeff Wendt: Arthur Kirk, President, Saint Leo University

Wed, 25 Mar 2009 00:00:00 GMT

Add affordable and effective social networking as a student retention tool

Tue, 10 Mar 2009 00:00:00 GMT

Software vendors are making social networking for colleges an affordable retention tool.

Cheaper, faster – and better – international student recruiting

Wed, 04 Feb 2009 00:00:00 GMT

CampusEAI Virtual Recruitment Services put 60 students from the University of Delhi face-to-face with current MBA students, alumni and faculty at the University of Akron’s School of Business

Q&A with Jeff Wendt: William McBride, President/CEO, SiteLytics

Thu, 29 Jan 2009 07:45:00 GMT