Today's Campus, New Hires

Linking Diversity to Work Force Need

Thu, 13 Jun 2013 08:00:00 GMT

Despite the evolving interpretation offered by state and federal courts, American higher education as a community remains committed in its support to increase diversity among students.

Something to Talk About

Tue, 04 Jun 2013 05:30:00 GMT

Conversation is the coin of the realm in American higher education.

Shared governance rests upon reasonable, open and transparent communication. Internal and external constituencies - including parents, alumni, donors, political leaders, and the media - embrace the motivations and actions that shape education, often more so depending upon who delivers the message.

The Little Engines That Could

Tue, 28 May 2013 06:30:00 GMT

In the recent blizzard of press over the cost of higher education, the impact of technology, and the continued relevancy of the curriculum, much of the ongoing effort by higher education institutions to improve their environment has been lost as other more polarizing stories pushed to the front of the queue.

For much of their history, most colleges and universities stood as well-defended “cities upon a hill,” isolated by perceived images of wide green lawns, brick walls and massive gates sending an unwelcome and exclusionary message to outsiders. By concentrating on the academic enterprise, colleges and universities failed to develop an organic, systemic relationship with their environment. As urban environments changed – and many older urban centers declined -- local pressure to increase tax revenue set higher education institutions against their communities.

Three Tests for a Website That Makes Every Prospective Student Want to Matriculate

Tue, 30 Apr 2013 05:30:00 GMT

What makes a website stand out as superior? There are some key qualities we all subconsciously look for when we scout a new site, but they are too often forgotten when it comes time to build or revise our own.

That Best Most Imperfect Place

Tue, 30 Apr 2013 05:30:00 GMT

A long, tough week has ended -- more or less -- in Boston.

Getting Ready

Tue, 23 Apr 2013 05:30:00 GMT

An important issue has yet to take center stage in the debate simmering over the impact that credentialing will have on the relevancy of a college degree. There is a difference between completing certification that leads a student/employee to present credentials and verification that credentials actually demonstrate proficiency. What happens if our commitment to increasing access effectively leads to a “dumbing down” of learned outcomes? In the end, who's in charge

Building Your School's Domain Authority and Trust Through Local Link Building

Tue, 09 Apr 2013 03:00:00 GMT

Online competition from other schools, job boards, pay-per-lead directory sites and more, are forcing educational institutions to take a look at how they can increase their Search Engine Optimization (SEO) through easy and effective ways. It’s no secret that being at the top of a Search Engine Results Page (SERP) is where you want your school to land. An October 2012 study by Compete.com looked at “tens of millions” of consumer-generated SERPs and found that 53% of all clicks go to the first listing on a search results page, dropping to 15% for the second listing, 6% for the third and 4% for the forth. So how can your school compete with a national job listing site or directory? One-way is to build your school’s website domain authority.

Preventing Evil or Reacting to Evil at the Front Door?

Mon, 08 Apr 2013 03:30:00 GMT

The evil that arrived at the front door of Sandy Hook Elementary School in December 2012 was horrible tragic and morally unbelievable. This tragedy also provided an extremely scary lesson in reacting vs. preventing.

I'm Qualified, But the Offer Hasn't Been Made

Thu, 04 Apr 2013 03:00:00 GMT

Having a degree(s) and multiple years of experience in one or more fields is a key asset in the job market. This can demonstrate that you are strong at multi-tasking and able to adapt in multiple business groups and environments, which employers value. Though you look great on paper, it does not mean you can properly market yourself to an employer about why you are their next “hire.” During an interview, and while you network, prepare your communication about your path and career choices. Your presentation should highlight you, your successes in chronological order, and how they apply to the job you are seeking.

The Evolution of Faculty Governance

Tue, 02 Apr 2013 03:30:00 GMT

Historically, three groups share principal responsibility in collegiate governance. Boards of trustees are charged with financial stewardship, administrative oversight, and creating a climate in which all parties, especially the president, can succeed. Presidents and their senior staffs manage the enterprise. The faculty plays a critical role in program development and review.

New Opportunities for Independent Higher Education in the American West

Tue, 26 Mar 2013 05:30:00 GMT

While acknowledging the many reasons not to proceed, we argued that the drive to hold down sticker price, competition with each other and from for-profit and accredited online courses, adaptive use of new technology, and shifting consumer preferences intersect to effectively call the question. Fundamental to these realities, however, is a basic assumption that opportunity - dramatic and sustainable -- exists for those who can see the forest from among the trees.

Applicant Tracking Systems

Thu, 21 Mar 2013 03:00:00 GMT

Have you been applying to various positions on company job boards with no success? The diction utilized on your resume may be the challenge. To be more specific, the actual words used to describe your experience and skills may not match what the employer is looking for, even though you may be fully qualified for the position. Many employers have started using applicant tracking systems to improve their talent acquisition efforts. The lack of the human element is where a disconnect can occur.

And the Winner Is...Competition Through Cooperation in Higher Education

Tue, 19 Mar 2013 05:30:00 GMT

American colleges and universities have reached a tipping point in their evolution. The old business, financial and program models are insufficient. Consumers now balk at the advertised sticker prices charged. Local government, trapped by a spiral of declining revenues in a long and deep recession, challenges the nonprofit status of these institutions. Endowments - at least for a few colleges that have endowments that actually impact their bottom line - are only now approaching 2007-2008 levels. Donations are flat or at best increasing modestly except at that those institutions that have long-established pipelines in place.

New Career New Graduate - New Opportunities

Thu, 14 Mar 2013 03:30:00 GMT

As companies have various positions to fill, they look for the most qualified candidate to meet the job level. Common words visible on job openings that a “career launcher” or “career changer” should focus on are “minimum 1-2 years experience required.” Yes, an employer is seeking someone with experience in the specified field; however, they may not receive resumes from qualified people, opening the door for those new to the industry. Also, they may not be aware that you have hands-on experience, which, if given the opportunity to demonstrate what you know and can do, demonstrates that you, too, are capable of doing the job. Employers appreciate how someone transitioning careers or recent graduates is trainable, open to pay, open to various work hours and is very flexible. Therefore, I advise you to still apply. If you are contacted, be prepared to market yourself in the interview.

The Wallet Resume

Thu, 07 Mar 2013 03:00:00 GMT

Many job searchers make the professionally fatal mistake of handing out old business cards with new information hand-written on the back. Not only is this very unprofessional, but it also says to the receiver that you are still attached to a job which is long gone and unable to move on to a new professional identity.

The Risks Ahead

Tue, 05 Mar 2013 06:00:00 GMT

As the federal government, encouraged by the media, looks more closely at college and university sticker prices, the American higher education community must be ready to cooperate where possible and defend itself when necessary.

Resume Vs. Bio-Sketch

Thu, 28 Feb 2013 03:30:00 GMT

As technology shifted, and our thinking process from specific and lengthy to general and brief, the job search process has surely followed. Therefore, if you are using a three-to-five page CV to land your next job, you may want to think about switching your “paper handshake” to something a little more short attention span ready!

The Value Beyond the College Scorecard

Tue, 26 Feb 2013 03:30:00 GMT

In his State of the Union Address, President Obama took the unusual step of commenting on the need for rethinking accreditation. He also touted the creation of a College Scorecard. The Scorecard would create benchmarks - a low cost of attendance, high graduation rates, high employment rates, and high salaries - by which consumers would measure colleges and universities.

Too Much Work, Too Little Time - How Financial Aid Offices are Outsourcing to Improve Service to Students

Tue, 19 Feb 2013 05:30:00 GMT

Very few financial aid administrators got into the business of financial aid because they love regulations. While there are a few “reg hounds” out there (and thank goodness for each and every one of you), most of us entered the profession and stayed past the magic five-year mark because we wanted to work with students. When we can open the door to college and help a student overcome the financial obstacles that life throws in the way, we feel like we have done our job. The problem many administrators face is that the business of financial aid can actually prevent student interaction. Long days, long nights and long lines of students are just part of processing season, but increasing enrollments, regulatory changes and staffing constraints have created an almost insurmountable mountain of work. So what can you do?

Internships - The Road from Free to Fee

Tue, 19 Feb 2013 05:30:00 GMT

The benefits of internships are immeasurable. Not only will you get a sneak-peak into the field, you will also have the opportunity to make priceless professional contacts that can last a lifetime! Internships also allows you the opportunity to demonstrate that you are eager to learn, motivated to succeed, and confident in your ability to contribute to the “bottom-line” of an organization.

Pre-Employment Assessments

Thu, 14 Feb 2013 03:00:00 GMT

Many job applicants dread pre-employment assessments. Further review of this part of the employment process reveals that pre-employment assessments are for the benefit of both the applicant and employer. The assessment is more of a profile matching exercise than an actual evaluation of the applicant skillsets.

Ready...Set...Graduate.

Tue, 12 Feb 2013 03:30:00 GMT

As American higher education begins to adapt to the changes that engulf it, one basic assumption must be that policy makers and educators see the education system in America as a continuum.

Job Search - Internet vs. Traditional Staffing Methods

Thu, 07 Feb 2013 03:00:00 GMT

The search for that right candidate in a short period of time is what most hiring managers want. However, hiring the right candidate can’t be rushed. Technology has provided employers the opportunity to find more out about candidates via social networking sites and job search engines. Traditional staffing methods use newspaper ads, internal advancements and word of mouth. In order to increase your networking and employment opportunities, the two must be utilized with a strict application schedule. Applying for a job requires time and dedication similar to that of working a full-time job.

The Education of Corporate America

Tue, 05 Feb 2013 06:30:00 GMT

The leadership in America’s colleges and universities spends a great deal of time making the case for the kind of education that reflects the people, programs and facilities already in place. It is an understandable position; indeed, on most levels many of us often wish that the argument had more legs. Much of the defense centers on the value of a liberal arts education. The liberal arts teach us to think by training us to write, articulate, work cooperatively, employ technology and use quantitative methods. It’s the right argument to make. The problem is that the right argument is also an insufficient one.

Striking a Balance

Tue, 29 Jan 2013 06:30:00 GMT

The study released this week at the NCAA’s annual meeting showing that annual spending on sports by public universities in the six big-time conferences like the SEC and the Big 12 passed $100,000 per athlete raises some interesting questions that colleges and universities must address.

Is This the Moment to Open Your Admissions to More Community College Students?

Tue, 29 Jan 2013 06:30:00 GMT

As an admissions professional, you already know that there is a crisis brewing in community colleges. In just the last few weeks, stories like these have been making the news:

The Art of Getting What You Want Out of Every Vendor Relationship

Tue, 29 Jan 2013 06:30:00 GMT

Many will disagree with me on this, but I whole-heartedly believe the primary goal of the human race is happiness. I’m not claiming to be the originator of this idea; many philosophers have argued that every means to every end is terminally a means to the greatest end, happiness.

Know The Competition

Thu, 24 Jan 2013 03:30:00 GMT

A lot can be said for doing ones due diligence on a potential employer. The task provides insight on the organization and also shows initiative on the part of the interviewee. However, there are also benefits in going one step further and doing a competitive analysis on the employer’s key competitor.

The New Building Blocks

Tue, 22 Jan 2013 06:00:00 GMT

As we move to the last phase of this year’s college admissions cycle, it is useful to look at how selective colleges and universities construct their admission classes.

Be The Solution

Thu, 17 Jan 2013 03:00:00 GMT

Companies face problems on a daily basis and multiple resources are allocated towards resolving those issues. By properly utilizing your knowledge, experience, and skills, you can position yourself as a potential solution. President Kennedy’s quote regarding what you can do for you country comes to mind, but on a much smaller scale: What can you do for a potential employer’s company?

Q&A with Jeff Wendt: Larry Penley, President, Thunderbird School of Global Management

Tue, 15 Jan 2013 03:00:00 GMT

Dr. Larry Penley recently became President of the Thunderbird School of Global Management. He's also be come a good friend and supporter of Today's Campus. Larry was one of our first video guests as a panelist speaking about potential implications of gainful employment regulations.

Opportunities In Adversity

Thu, 10 Jan 2013 03:00:00 GMT

There is no doubt that job interviews can be quite stressful. Regardless of the format utilized to identify the attributes of the candidate, it is the clarity, detail, organization, and passion of the response that the interviewer is seeking. Many candidates dread questions related to challenges or setbacks in their career. However, the skillsets utilized to persevere through difficult times may be exactly what the potential employer is looking for.

Preparing for Hard Choices

Tue, 08 Jan 2013 03:00:00 GMT

Apparently as our first act of political will in 2013, we have “kicked the can down the road” to sail the can past the “fiscal cliff” to land somewhere where we can rediscover it in time for the “big fight” in March.

Accepting An Offer

Thu, 03 Jan 2013 03:00:00 GMT

In these difficult economic times it is easy to simply focus on the salary of a given position when making a determination. One should however assess the value of the entire hiring package. Depending on the candidate’s personal situation and stage of career, the benefit package may be more lucrative than expected. Many factors can come into play but here are a few that should be considered.

Season's Greetings

Thu, 27 Dec 2012 03:00:00 GMT

The holiday season is filled with numerous opportunities to socialize. Many don't consider holiday events as an opportunity to expand their network. However, most holiday events include numerous introductions. The key is to make those introductions/greetings work in your favor.

Hired By Association

Thu, 20 Dec 2012 03:00:00 GMT

Which professional memberships or licenses are the measuring sticks for your sector of higher education? We have all viewed job postings where institutions list which qualifications are required and which are preferred. The obvious goal is to be the preferred choice. Aside from the years of experience and level of education, professional memberships and/or licenses can help to separate a candidate from the rest of the pack.

When is Disruptive Change Good for a College?

Tue, 18 Dec 2012 06:30:00 GMT

In last week’s post, I wrote on the need for a comprehensive redesign of the collegiate business model. The numbers don’t work, the model typically addresses incremental budget adjustments at best, and the bureaucratic “mom and pop” shops who administer the budget at many colleges inhibit broader cooperative partnerships that can hold down costs and open the campus to new relationships beyond the college gates.

Ryan Busch, Publisher of Today's Campus Magazine, Interviews Steve Gunderson, President of APSCU

Tue, 18 Dec 2012 03:00:00 GMT

Steve Gunderson is a truly inviting and engaging guy to interview. Perhaps his easy style is the result of 16 years spent as a congressman from Wisconsin to the House of Representatives; but I suspect it is the reverse; he made a natural public servant because of his plain-spoken and honest manner.

Staying Relevant

Thu, 13 Dec 2012 03:30:00 GMT

As the year closes, this is a good time to identify how the occupational landscape may have shifted over the past few quarters. Are there trends that have developed? Has technology advanced? Are your skillsets proficient? Most importantly, what do you need to do to stay relevant in today’s workforce?

Answering the Perception Problem

Tue, 11 Dec 2012 06:00:00 GMT

A trustee once told me that perception is reality in higher education. The comment didn’t require a response but I wish I had made one. What I should have said is that the truth trumps perception in a world where principle and fairness should always matter most. In fact, the best leaders are not those who facilitate or duck and cover but individuals, or for that matter institutions, that espouse clear principles, act courageously, and mean what they say.

Office Holiday Party Tips

Thu, 06 Dec 2012 03:00:00 GMT

It's that time of year again, and many will be attending office holiday parties. Whether you are attending your own party or attending as a guest of another, here are some tips to remember or share.

What is the Objective?

Thu, 29 Nov 2012 03:30:00 GMT

As the job market begins to grow, many job seekers will be looking to change or upgrade their positions. For these individuals, having a clear and concise objective statement on their resume can pay dividends. Job seekers should consider their objective statement the equivalent to a company's mission statement. This brief statement should provide direction and insight as to the candidate's immediate career goals.

"Not Only...But Also" by Dr. Brian C. Mitchell

Tue, 27 Nov 2012 06:00:00 GMT

The pace of change is accelerating within American higher education. The debates raging over MOOC's, the impact of specific programmatic strategies like Coursera, the role of for-profit providers, and the arguments laid out recently in defense of the liberal arts tradition illustrate this point. The Obama Administration's efforts to increase access and college-going rates and their bully pulpit criticisms of high tuition sticker prices suggest that federal officials will force themselves more directly onto center stage. It is likely that new federal priorities put forward in the second term will extend federal influence and establish clear policy and funding priorities. The new realities go well beyond Pell grants, subsidized loans, tax exemption and government regulation. The implication now is that there will be winners and losers.

Strengthening the Pathway to Higher Education

Tue, 20 Nov 2012 03:00:00 GMT

Once first in the world, the United States now ranks 12^th among 36 developed nations in the percentage of the population with a college degree. Projections indicate that by 2018, as many as sixty million Americans will lack the skills and credentials to join the knowledge economy. Recognizing that this shortage of college-educated workers takes a huge toll on competitiveness in the global economy, President Obama has called for eight million more college graduates by 2020.

Taking Stock

Tue, 13 Nov 2012 06:00:00 GMT

It has been interesting to watch the reaction to my blogs on higher education each week. Almost all of the comments have been useful. As expected, some deal with the specifics of the topic – the role of alumni and trustees, the need for stronger career centers, and how the election will shape the future direction of higher education – to name a few. Other readers speak more narrowly along political and ideological lines. I thought it might be interesting this week to take stock of what we learned.

Where's Waldo -- Higher Education and the Next Big Idea, by Dr. Brian C. Mitchell

Tue, 06 Nov 2012 06:30:00 GMT

President Obama and Governor Romney, likely by design, have responded as candidates in a close election rather than leaders laying out a comprehensive national education vision. The facts are that candidates who watch the polls are sometimes elected to office. But leaders who inspire voter confidence with a good plan that solves problems are more often the choice. It would be a break out moment for one of the candidates to be courageous in this election, especially as we move toward the last presidential debate. We all admire politicians who stand by their beliefs whether we agree with them or not.

Where the Alumni Can Help Most

Tue, 23 Oct 2012 07:00:00 GMT

It has been interesting to watch the squandered opportunities to use alumni at American colleges and universities. While every institution can point to wonderful programs that benefit enormously from alumni input, the fact is that most alumni are pigeonholed either as "keepers of the flame," admission and graduate counselors, or development prospects.

In Defense of the Term "Professor"

Tue, 16 Oct 2012 03:00:00 GMT

Many of us are watching with interest the developments in the national political debate on who will be sent to Washington as our elected representatives in November. Those of us interested in policy look at the implications to the tax code that forms the basis for the comprehensive campaigns that fund established priorities and can become transformative moments for our institutions. Others are more interested on the impact on our students and concentrate on Pell grants, student loans, interest rates, and a commitment to access. And still other higher education leaders worry about the impact on America's great research universities where so much of what keeps America at the cutting edge in new technologies is incubated and spun out into broader society.

The Political Case for Strong Career Centers, by Dr. Brian C. Mitchell

Tue, 09 Oct 2012 03:30:00 GMT

Colleges and universities have established career counseling centers to work with soon-to-be graduates as they prepare for their first post-graduate employment. Over the past decade, there have been attempts to shore up career counseling, recognizing the economic pressure that American higher education faces from parents, politicians and pundits to find jobs for recent graduates to validate the cost of tuition. College administrators have reached down below the senior year to bring students into the process earlier. They often establish robust internship and externship programs, build stronger alumni networks, and occasionally, work with industry directly to feed graduates into the employment base. Annual job fairs, although typically not as popular as they once were, still attract industry recruiters, especially at institutions where the quality of the education, type of academic programming and the snob appeal of the school make the graduates more attractive on the open market.

Growing a College -- Why Parents Matter, by Dr. Brian C. Mitchell

Tue, 18 Sep 2012 07:00:00 GMT

In conversations with one another, college and university presidents often share “parent” stories. They are usually tales about the demands placed upon the institution by “helicopter” parents, of whatever income. These individuals are often well-intentioned couples who over nurture their college-age children. These stories seem to grow each year, as the competition for students mixes with consumer expectations on quality, service and price and a culture of entitlement. This often works to the detriment of the college’s academic and student service leadership who work hard to form a new community of college goers, tied to the institution

Finding (and Keeping) the Right College President

Tue, 11 Sep 2012 07:00:00 GMT

The opportunity for leadership, however, begins with the selection of the right president. The choice can vary dramatically across institutions and even within a particular time and place in an institution’s history. Why is it that finding and supporting a college president is so difficult today?

How to Get More Applications from Every Admissions Email You Send, by Barry Lenson

Tue, 28 Aug 2012 11:15:00 GMT

In today’s post, I would like to share some of the “best practices” that I have learned from leading companies that are generating more profits from their email marketing campaigns. Your admissions office can use these same tactics to generate more inquiries from the emails that you send and, ultimately, more applications too.

Time To Step Back-- The Future of Penn State, by Dr. Brian C. Mitchell

Tue, 28 Aug 2012 11:00:00 GMT

Much has been written lately about Penn State. The crimes committed are horrific and egregious, the administration was arrogant, insular and imperial, and some of the alumni are apologists. A beloved university that defines who they are and what they have become in life has humiliated others. There is no sufficient explanation for the crime, the way it was handled, or the impact that it will have on Penn State's athletic reputation. The media feeding frenzy will undoubtedly continue as the case and its aftermath play out in the court of public opinion on the global stage. There is no escaping what will happen nor in many respects should there be. In short, it is what it is.

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

Tue, 28 Aug 2012 08:30:00 GMT

At APSCU 2012, we had the opportunity to sit down with John Lynch, President and CEO of ECSI. With over 40 years in the financial services industry, ECSI has grown from servicing the loan servicing, delinquent accounts receivable, and refunds needs, among many others, of 40 schools to 1400 schools. With so many years of experience, we asked what changes have been witnessed within the financial sector of education over the years, where do this year’s election will take us and how this impacts each sector, and which schools ECSI services.

Building a Senior Staff: The Burden of Support

Tue, 14 Aug 2012 06:30:00 GMT

As I prepared to take over my duties as president, I sought the advice of a distinguished senior colleague who had experience outside academia and who was used to managing staff as a successful sitting president. I inquired about how best to proceed as I prepared to assume the leadership of an institution. His recommendation intrigued me. My colleague suggested that I seek the resignation letters of each member of the senior staff and place them in a desk drawer until I could make an informed decision about whether they fit into the new team that I would take forward. When asked if he had done so, the president smiled wearily and said simply, “no, but I wish I had.”

How to Attract More Top-Tier Students

Tue, 07 Aug 2012 03:30:00 GMT

As a college admissions officer, you already know how difficult it can be to make your school the final pick of highly qualified students – those who have been accepted by a number of top-tier schools and who have the luxury of choice. How can you become the top choice of those “plum” applicants?

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

Tue, 07 Aug 2012 03:00:00 GMT

We had the opportunity to speak with Matt Pittinsky, CEO of Parchment, and the co-founder and former CEO of Blackboard. Motivated by education and lifelong learning, Pittinsky joined Parchment, a company dedicated analyzing and applying the data within credentials and transcripts. As Pittinsky tells us, at the center of education are credentials. Through Parchment, higher ed institutions, as well as students, are able to release the power within the data provided in credentials and transcripts. Together, we discussed what products and services Parchment can offer, including Docufide, what role they play in academic analytics, and exactly how institutions can utilize this data. We thank Dr. Pittinsky for taking the time to speak with us!

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

Tue, 07 Aug 2012 03:00:00 GMT

D.A. Benton, President of Benton Management Resources, has spent years helping top executives and politicians improve their effectiveness and impact. In her latest book, The Virtual Executive, she gives practical advice for individuals who want to lead effectively in today’s digital world.

The Need to Lead, by Dr. Brian C. Mitchell

Tue, 24 Jul 2012 08:30:00 GMT

A senior official at a large foundation asked me recently why college and university presidents fail to exert their influence as opinion makers in American society. It is a good question and an important one. Why do higher education leaders govern but seldom lead?
One definition of a president is that they live in a big house and carry a tin cup to search for money. A more accurate analysis might be that presidents have a corporate title working as a 19th Century political boss trying to manage a medieval craft guild.
And therein lies the problem – the job has evolved but...

Dashboard Metrics: Boards of Trustees Grapple with Assessment, by Brian C. Mitchell

Tue, 24 Jul 2012 03:30:00 GMT

Boards of trustees at many American colleges and universities often confuse governance and oversight. They argue that boards have a responsibility to be informed and establish a committee structure that reaches into every aspect of college life. In some cases, committees are under populated because their number exceeds the capacity to populate them based on the size of the board. In other cases, a lack of board discipline overpopulates key committees like Finance because of the professional experience, interest level, or presumed importance of a trustee within the pecking order. Set within the broader parameters of shared governance, however, the overall effect is to create a hodgepodge of protocol and practices likely to produce dissent, confusion and institutional inertia within shared governance.

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

Tue, 17 Jul 2012 06:00:00 GMT

We recently had the opportunity to speak with Trace Urdan with Wells Fargo Securities. As Trace sat down with us in Las Vegas, he discussed current events with us, including the government’s regulatory involvement in the sector, competition from the traditional sector in the marketplace, and of course, hopes for the future of the education sector. Trace also went into a little more detail about his personal opinions regarding laudable efforts to improve regulations, as well as the current economy and its impending implications. We had a great time chatting with Trace, and thank him for taking the time to speak with us at APSCU 2012.

Q&A with Jeff Wendt: Jami Morshed, , Three Rivers Systems

Tue, 17 Jul 2012 05:30:00 GMT

At APSCU 2012, we were excited to have the opportunity to speak with Jami Morshed, Vice President of Global Sales and Marketing at Three Rivers Systems, touted as “The only truly disruptive academic ERP serving higher education.” And how exactly is Three Rivers Systems disruptive? According to Jami, by coming into an established market but offering innovative technology that can change the order of business, Three Rivers Systems is able to essentially do what Netflix did to Blockbuster. We asked Jami what it takes to adopt these systems for schools, the implementation process the process, and which establishments can benefit most from Three Rivers Systems services. As Jami says, institutions are often bogged down by tasks that don’t advance their original purpose—to educate the public—and Three Rivers Systems seeks to help institutions focus on that important goal. We enjoyed our chat with Jami, and appreciated him taking the time to chat with us. Bogged down with tasks other than their original purpose—to educate students.

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

Tue, 17 Jul 2012 05:30:00 GMT

Does he really need an introduction? What’s a visit to Vegas without the King himself—Elvis! Elvis stopped by at APSCU 2012 to say hello, and even serenade us! We thank Elvis for stepping in front of the camera with us-- Viva Las Vegas!

Growing a College: Strategic Investment in the Great Recession, by Brian C. Mitchell, Ph.D.

Tue, 17 Jul 2012 03:00:00 GMT

It seems almost counter intuitive to call for colleges and universities to invest in themselves in the current economic, demographic, political and social climate. Family incomes have dropped. There is a marked decline in the number of high school graduates. The next generation of students will come from new minority groups for whom higher education is not the most accepted, predictable and obvious path to employment. The federal and state governments are cutting back dramatically on their support for higher education – whether in direct subsidies or for students -- and demanding new, expensive, time-consuming and duplicative measures of accountability. The American public has begun to question the cost and value of a 4-year degree, especially outside the STEM disciplines.

Q&A with Jeff Wendt: Rob Rokoff, VP, Business Development, LeadiD

Tue, 17 Jul 2012 03:00:00 GMT

Today, the exchange of data between seller and buyer relies on a trusted handshake. The marketplace is suffering from a lack of trust and is thus depressed. "...we play the neutral arbiter of trust between both sides. We authenticate the lead origin and offer Buyers the ability to audit the lead history with a Universal LeadiD, providing fact-based data about the origin of the lead. The outcome: a translucent LeadiD Platform trusted by Sellers and Buyers."

Intentional Enrollment: Building a Class Strategically, by Brian C. Mitchell

Tue, 10 Jul 2012 04:30:00 GMT

With a few notable exceptions, America’s colleges and universities are dependent upon their comprehensive fee. These fees are typically defined as tuition, fees, room and board, and with auxiliary revenue and endowment spending draw down, form the financial foundation upon which institutions operate. As the principal source of revenue, they represent the lifeblood of an institution whose health is directly dependent upon the ability of their admissions office to bring in the class.

Colleges as Good Neighbors: Why Towns Matter - by Brian C. Mitchell

Tue, 03 Jul 2012 06:00:00 GMT

In my first months as a president, we arranged for me to visit with the local political leadership as part of a broader outreach effort. Core community relations always interest me and I looked forward to the exchange. I still distinctly remember leaving the meeting at the end of the hour shaken and deeply surprised. During the meeting I barely spoke nor was I given an opportunity to do so. Instead, I listened to a passionate, angry and blunt assessment of everything that the institution had not done, could have done, or might have done over the past fifty years. It was a painful moment but a great learning experience for a new president that subsequently shaped how I have approached community relations.

How to Get More Students to Show Up for On-Campus Appointments: Strategies from College Admissions Consultant Larry Rondeau

Tue, 03 Jul 2012 05:30:00 GMT

“Few marketing communication strategies can match the yield rate for students who visit for a tour and admissions interview,” writes Larry Rondeau on his Rondeau’s Roundtable blog. Rondeau, a college marketing consultant with The Allied Group, adds that, “success depends on students who not only sign up for campus events, but who actually show up.”

Ryan Busch of Today's Campus Magazine Interviews Michael Crow, President of Arizona State University

Tue, 26 Jun 2012 05:30:00 GMT

July 1 marks Dr. Michael Crow's 10th year as president of Arizona State University. In all regards, his last decade has been an interesting one to watch. He was named by TIME magazine as one of the top 10 university presidents and has promoted his model for ASU's growth under the banner of "The New American University". We spent nearly an hour together in this indepth discussion. Our discussion ranged across topics of leadership, innovation, operations, and even touched his time as a college athlete.

What Our Master Planning Says About Us

Tue, 26 Jun 2012 03:30:00 GMT

Many students say that they make their final decision on which college or university to attend because “they know it when they feel it.”

The Strategic Plan as a Management Tool
by Brian C. Mitchell

Tue, 19 Jun 2012 03:30:00 GMT

Historically, college and universities are bad at strategic planning. Because they operate under a system of shared governance, they are simply not organized to make nimble, market driven, time sensitive decisions that can be critical to the execution of the strategic plan. In a sense, this approach protects a higher education institution from rash and reactive responses but it can also inhibit a college or university from responding opportunistically to the challenges presented by global circumstances such as the great recession.

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

Tue, 12 Jun 2012 04:30:00 GMT

As a parent of two college students, I was not thrilled when I found out my daughters were meeting strangers from Craigslist to try and procure a bike or furniture for their dorm. I was baffled that, to find a ride-share home for holiday break, one of my girls went looking for flyer postings on campus bulletin boards. And I was shocked when I went to move them out at the end of the school year to find piles of household goods, furniture, etc., abandoned in hallways, only to be discarded.

How Governing Boards Operate: The Case to Restructure Decision Making
by Brian C. Mitchell

Tue, 05 Jun 2012 04:30:00 GMT

As colleges and universities struggle to adapt to the competitive challenges of the 21^st century, they must restructure their governing boards to reflect the new realities that these institutions face. Historically, college and university governing boards are linear descendants of “old boy/girl” clubs fed by a network of alumni who know one another, are often in the same class, and carry family relationships on the governing boards that extend through several generations of service. While the service records -- and often the contributions made -- are commendable, the effect is often to produce institutional inertia firmly grounded in misty memories of a distant past where board members defend records based on decisions that they can no longer remember to faculty, parents and students who see many subsequent board actions as unenlightened, obstructionist and irrelevant.

Collaborating on Tax Exemption

Tue, 05 Jun 2012 03:00:00 GMT

In the 1990s, Pennsylvania stood out as a hotbed of challenges to the tax-exempt status of non-profit organizations. Public officials directed the most strident attacks to its exceptionally complex and large community of private colleges and universities. The most significant of these was the challenge by the City of Washington to the tax-exempt status of Washington & Jefferson College. Although the courts decided in favor of the College, the W & J case remains the national bellwether.

Q&A with Jeff Wendt: Robert Rosenbloom, CEO, College Week Live

Tue, 29 May 2012 04:00:00 GMT

CollegeWeekLive is a well-known platform for delivering rich and exciting virtual college fairs online. Their service is used by colleges and universities from around the world and tens of thousands of high-school students.

Letter to Today's Campus from Virginia Tech Official in Response to Crisis Management Article from March-April 2012

Tue, 15 May 2012 06:00:00 GMT

After reading James Satterfield’s article on Reputation Management in the March-April issue of Today’s Campus VA-Tech’s VP for University Relations, Lawrence Hincker, says the author’s “facts are wrong,” and wants to clear-up any misunderstanding. His letter to the editor and more inside.

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

Tue, 24 Apr 2012 05:00:00 GMT

Paul Freedman and I spent a few minutes together at the recent ASU Education Innovation Summit in Scottsdale, Arizona at the Sky Song complex. Paul's company, Altius Education just released a new idea in higher education called Helix--and he's looking for feedback. You should visit MeetHelix.com for more information. I hope you also enjoy my performance at the start of the video as I try to remember the name of the conference! Enjoy!

The Digital Campus - Digital Screens at Lewis and Clark College

Tue, 17 Apr 2012 03:30:00 GMT

Like most residential campuses, the faculty, students and staff at Lewis & Clark have a rich on-campus life. We see the posters, the emails and the online announcements about all the different events that are open to us and often to the community at large as well.

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

Tue, 17 Apr 2012 03:30:00 GMT

The flow of students between countries has been growing for decades. A more recent trend is the rise of international branch campuses - operations set up by universities in (primarily) emerging markets.

To better understand this development, I connected with Dr. William Lawton, Director at The Observatory on Borderless Higher Education.

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

Tue, 10 Apr 2012 04:30:00 GMT

Marney Babbit is Assistant Director, Aquatics/Facility Management for University Recreation at Angelo State University and was supporting the TennisOnCampus.com initiative for the USTA. I have to say, the USTA should consider hiring her as a spokesperson because gave us one of the best interviews of at the NASPA conference. The program itself encourages the development of tennis clubs on campuses and colleges and universities should visit TennisOnCampus.com to learn more about the great opportunities to bring tennis to students.

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

Tue, 03 Apr 2012 05:00:00 GMT

Anita Myles wrote a terrific article in the Jan/Feb 2012 issue of Today's Campus Magazine and it was wonderful to get a moment to meet her at the NASPA conference in Phoenix, AZ. American Student Assistance has a program called $ALT--at first I thought it was an acronym--but to my surprise (as you'll see) it is a deeper concept than that. I hope you enjoy learning about the initiative and from Anita. She and American Student Assistance represent something to keep an eye on in higher education.

Minding the Gap--Instructional Technology and Pedagogy

Tue, 03 Apr 2012 03:00:00 GMT

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A college in my neck of the woods is seeking to build its capacity in digital learning. Like many other institutions, they see their campus as the core of the institution, but they realize that the time is now to make a bigger investment in digital.

In the course of my conversation with them, they asked what the relationship between instructional technology and pedagogy ought to be. This question, while certainly difficult to answer succinctly, actually gets to the heart of the key issue: how to create great educational experiences.

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

Tue, 27 Mar 2012 05:30:00 GMT

Is your college gluten-free? But seriously, what about the food you serve on campus? Chartwells is forward thinking dining services vendor that addresses needs like gluten-free foods. But they are obviously more than that. Talking with Stacey Shaw was a pleasure and I'd encourage you to explore the services that Chartwell's offers for campus dining programs.

Freemium and Digital Higher Ed

Tue, 27 Mar 2012 05:30:00 GMT

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

Tue, 27 Mar 2012 05:00:00 GMT

Jeff and Corbin were fun to talk with, but they were representing a fun company: SCVNGR (pronounced Scavenger). The program is a Google-funded mobile gaming company that schools use to send students on cellphone based scavenger hunts. You might wonder why (as did I)--but the applications are pretty obvious if you stop to think about it. For campus-based schools, programs like SCVNGR create unique opportunities for orientations and campus-life application. Students compete, often in teams, earn points, learn about the institution, and develop closer relationships with their college classmates. I'd encourage you to explore SCVNGR and think about how it could better connect your college and your students.

Content Strategy

Tue, 06 Mar 2012 05:00:00 GMT

Instructional content in higher education used to be a simple matter: the Instructor selected textbooks, maybe put together a set of badly photocopied readings, and added his or her own course notes.

But as "digital" washes over higher education, the issue of instructional content has become increasingly complex. Options now include ebooks, OER, self-publishing, LMS-based content, digital textbook supplements, freemium textbooks, digital course packs, print-on-demand, library subscription services, custom-publishing, and the still complex nature of Internet copyright laws.

Recorded Webinar Now Available - Sallie Mae Insurance Services - Tuition Insurance

Tue, 06 Mar 2012 04:00:00 GMT

Watch a recording of the live event: Sallie Mae’s Tuition insurance is the first nationally available form of tuition protection that refunds up to 100% of the cost of attendance, learn more...

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

Tue, 06 Mar 2012 03:30:00 GMT

Todd Hitchcock is a great guy. Not only is he easy to talk to, but he's incredibly passionate about the work he's doing with Pearson. That passion is no wonder considering his background in education. Like so many of us in higher education business, Todd's early career was spent on the front lines as a Teacher. I hope you enjoy this conversation as much as I did while having it.

COLUMBUS STATE UNIVERSITY STEM INITIATIVE MEETS WITH HUGE SUCCESS

Tue, 21 Feb 2012 03:00:00 GMT

Columbus State University’s effort to help address our nation’s shortage of math and science teachers is already proving to be a success.

Its initial goal of having 24 students enter the program has already been exceeded as 32 have enrolled. This bodes well for the university and our educational system as CSU provides a number of initiatives designed to recruit, train and retain teachers in those courses on a middle and high school level.

Last summer, CSU received a $1.4 million, four-and-a-half year grant to produce more STEM teachers under the “UTeach Columbus” initiative modeled after a successful program at the University of Texas at Austin. CSU also received a $1.2 million award in September from the National Science Foundation’s Robert Noyce Teacher Scholarship Program, named after the famed computer chip inventor, for a proposal entitled CRAFT-STEM (Columbus Region Academy for Future Teachers of STEM). CRAFT-STEM aims to help Columbus State recruit, develop and graduate an increasing number of high school STEM (science, technology, engineering and mathematics) teachers over the next five years.

Selling Ed Tech to Instructors

Tue, 14 Feb 2012 03:00:00 GMT

As digital education became commonplace and of strategic importance to the institution, the decision-making process for the selection and use of educational technologies became increasingly formal and centralized. The decisions moved from the very local level of instructors and individual departments, to education technology professionals working in centralized units. Rogue instructors still resist following the dictates of central services, by and large, but their capacity to use whatever application they wish has been curtailed. No where is this more obvious than in the process of selecting a learning management system - the long, involved, and bureaucratic process of committee’s, reports, focus groups and RFPs.

Ryan Busch Interviews Garland Williams, Vice President of the Military Division at University of Phoenix

Tue, 14 Feb 2012 03:00:00 GMT

We kicked-off our 2012 series on student diversity with a feature on military students in the Jan/Feb 2012 issue of Today's Campus magazine. I had a great opportunity to speak with Garland Williams from University of Phoenix. Garland not only runs this expansive division for the university, but he is himself a retired Colonel from the US Army. With the shifting of US troops, military students represent a huge opportunity for colleges and universities, and University of Phoenix does a great job in meeting special needs of incoming military students.

Capella University and YouTube Team Up to Stream Keynote Speech Live

Tue, 07 Feb 2012 04:30:00 GMT

YouTube paired with Capella University not only to discuss education reform, but also to open up the discussion worldwide via live streaming. Hosted by Capella University, the keynote speech, delivered by Geoffrey Canada, was also streamed live on Capella’s Inspired Ideas Channel on YouTube.

Ryan Busch Interviews Joshua Sine, Director of New Student Services and Programs, Dixie State College of Utah

Tue, 07 Feb 2012 04:00:00 GMT

Enrollment and admissions are in the cloud. No, seriously. I interviewed Joshua Sine about the work he's done at Dixie State College of Utah to improve efficiency in the process of working with new and prospective students. Dixie State College recently adopted a cloud-based system from Enrollment RX for this purpose. From the sound of it, Sine is pleased with the improvements.

Solving the Student Debt Problem

Wed, 01 Feb 2012 03:30:00 GMT

Two-thirds of all students now borrow and the average amount borrowed spiked 5 percent in the last year alone, to approximately $25,000, while one in 10 students borrow in excess of $40,000. Meanwhile, the national federal student loan cohort default rate rose for the fourth straight year and reached its highest mark since 1997. Default is just the tip of the iceberg...

8 Questions

Mon, 30 Jan 2012 04:00:00 GMT

During the last 18 months or so we've seen a remarkable increase in the amount of attention paid to higher education. There's no longer a shortage of interesting commentary. I'm very grateful for this. But sometimes I feel I need to stop and (re)define my questions. This helps my research and it helps me get to the heart of the issues for my clients more quickly. These are some of the questions floating around in my head this week. What are yours?

Publishing Your Institution's Educational Content - Possible Implications

Tue, 17 Jan 2012 04:00:00 GMT

Value is shaped by context. We attribute value and meaning to people, objects and other things on the basis of the circumstances in which we experience them.

Credentials, Good Will Hunting & MITx

Tue, 17 Jan 2012 03:30:00 GMT

It is no secret that the authority to bestow credentials is a core source of value for higher education institutions. It is also a key means by which the institution protects itself from unwanted competition from non-sanctioned education providers.

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

Wed, 28 Dec 2011 04:00:00 GMT

We continue to discover a whole host of opportunities related to "the cloud". DuraSpace's DuraCloud service represents perhaps one of the most valuable innovations I've heard to date--particularly if you are a college or university and you are trying to protect the wealth of digital assets produced by your institution. I spoke with Michele Kimpton, CEO of DuraSpace, about how her organization is improving the preservation of digital assets and reducing the cost at the same time.

Ryan Busch Interviews Kaplan, Inc. Chairman and CEO Andrew Rosen about his Book Change.edu

Mon, 19 Dec 2011 05:30:00 GMT

Andrew Rosen (Chairman and CEO of Kaplan, Inc.) spent some time with me discussing his new book Change.edu. Rosen's book is a terrific read, both filled with wonderful insights on the state of American higher education and presented with a sense of humor that compels the reader to keep turning the page. We talk about "Harvard Envy", the promise of community colleges, military students, his career in higher education, and a host of other important ideas.

Ryan Busch Interviews Nivine Megahed and Joselyn Zivin from National Louis University about Groupon for Enrollment

Mon, 12 Dec 2011 04:30:00 GMT

According to Nivine Megahed, National Louis University (NLU) has a history of innovation. Even so, in September NLU became the first university to use the social coupon service Groupon as an enrollment vehicle. Joselyn Zivin, NLU's VP of Marketing, joined Nivine and I to talk about this innovative idea--the timing for this interview couldn't be better as NLU's first class of 17 Groupon adopters ended on Monday 12/05/2011, five of whom are exploring regular admission to NLU.

Recording Available of Today's Campus Live Web Event- Predicting 2012 Embrace the Future of Admissions and Enrollment, or Else

Tue, 06 Dec 2011 03:30:00 GMT

Get your link to watch the recording of Today's Campus publisher and panel for a detailed analysis of what pushed top performing marketing, admissions, and enrollment departments to success in 2011!

Watching Over You - Preparing Your College to Deliver on this Promise

Mon, 05 Dec 2011 05:00:00 GMT

The recent events at Penn State are prompting institutions around the nation to review their policies designed to prevent and respond to sexual harassment and other inappropriate behavior. Schools should act now to ensure that their policies meet ethical and legal requirements and are consistent with the institution’s guiding principles and culture.

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

Mon, 05 Dec 2011 03:30:00 GMT

Lou Pugliese and I spoke at EDUCAUSE 2011 and our conversation left me with the sense that his company functions more like a partner than an overbearing LMS heavy weight. Moodlerooms is definitely an organization worth getting to know.

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

Mon, 05 Dec 2011 03:30:00 GMT

Richard Capezzali's work has found its way into many of our homes. His creation Education Connection and its catchy commercial jingles have played on television sets across the country--but his career in higher education is fascinating and spans several decades, He has been associated with not only the some of the most successful ventures in higher education (Kaplan University), but some of the most innovative ventures as well (Test Drive College Online). In a recent transaction, Education Connection was acquired by Education Dynamics (a revered higher education marketing organization) and Capezzali is now Executive Vice President and focused on growing the Test Drive College Online program.

Ryan Busch Interviews Jessica Bothwell Kay and Ross Abramson from Translations.Com and Transperfect at DevLearn|11

Wed, 30 Nov 2011 03:30:00 GMT

Think globally is something we should all consider as we develop learning content. Transperfect and Translations.com provide the resources to truly think globally about the language implications of learning content. I visited with Jessica and Ross at DevLearn|11

Accreditation - In the Fight of its Life? Part 3

Mon, 28 Nov 2011 03:30:00 GMT

PART 3: Michael P. Lambert, Executive Director of the Distance Education and Training Council writes: "A number of groups have started to undertake the task of evaluating accreditation and developing various solutions to what they see as accreditation’s systemic shortcomings".

Accreditation - In the Fight of its Life? Part 2

Mon, 21 Nov 2011 04:30:00 GMT

PART 2: Michael P. Lambert, Executive Director of the Distance Education and Training Council writes: "For the past 3 years, voluntary accreditation, once widely hailed and credited being one of the most effective forces in shaping American higher education into being the most impressive, enviable and admired in the world, has recently come under some unfair criticism from those who do not have even a passing understanding of its true purposes."

What's Behind the Rise of Design in Digital Higher Ed?

Mon, 21 Nov 2011 04:30:00 GMT

For a variety of reasons (that I will address in a future post), the software and content created for digital higher education has completely ignored the role of design - and it shows. However, there are a number of forces in play that may give the field of design a more central role in digital higher education.

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

Mon, 07 Nov 2011 04:30:00 GMT

In higher education, Adobe is a hot product. eLearning Evangelist (yes, that's an actual title) Allen Partridge was kind enough to share some thoughts on elearning for higher education at DevLearn|11 in Las Vegas, NV.

Learning To Share

Mon, 07 Nov 2011 04:30:00 GMT

A panel discussion entitled “What Nonprofits and For-Profits Can Learn from Each Other About Teaching and Learning” was held at the most recent Educause conference. The panelists were from proprietary schools, a non-profit university, Inside Higher Ed, and a think-tank. It was at this talk that an audience member repeated the claim that proprietary colleges, unlike non-profit colleges, are unwilling to “share”.

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

Mon, 07 Nov 2011 03:00:00 GMT

EnabledWare is partnered with NEC to deliver this interesting technology to higher education client. NEC's Sydney Burton and John Wise were kind enough to introduce me to Marty at the NEC booth at EDUCAUSE 2011 in Philadelphia.

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

Sun, 30 Oct 2011 04:00:00 GMT

Phil Ice is the Vice President of Research and Development for American Public University System. We spoke for a few minutes about the Gates Foundation grant on predictive analytics for which he is the lead investigator

Recording Available of Today's Campus Live Web Event - The Real Impact of Program Integrity Regulations on Higher Education Marketing and Enrollment

Thu, 20 Oct 2011 03:30:00 GMT

Get your link to watch the recording of Today's Campus publisher and panel as they discuss exclusive, never before seen data!

Video Interview - Jen Howard, Director of Google Education

Mon, 17 Oct 2011 04:30:00 GMT

Who better to speak with than Google for information about how prospective students evaluate prospective colleges and universities on the web? After all, Google is at the top of the search engine world and as it turns out--Google has been paying attention to the "edusearchers" and their processes. Jen Howard, Education Industry director for Google, recently spent some time with Today's Campus and shared some of Google's insights in this process. Look for deeper insight from Jen in the November/December 2011 issue of Today's Campus Magazine.

Accreditation - In the Fight of its Life? Part 1

Mon, 17 Oct 2011 04:00:00 GMT

Michael P. Lambert, Executive Director of the Distance Education and Training Council writes: "For the past 3 years, voluntary accreditation, once widely hailed and credited being one of the most effective forces in shaping American higher education into being the most impressive, enviable and admired in the world, has recently come under some unfair criticism from those who do not have even a passing understanding of its true purposes."

Recording Available of Today's Campus Live Web Event Today's Campus Live Web Event - Be Great By Doing Good Improving Operations by Automating Marketing and Admissions Compliance

Tue, 04 Oct 2011 04:30:00 GMT

Get your link to watch the recording of Today's Campus publisher and panel on a discussion about how automating compliance in your recruiting process will actually increase the efficiency of your marketing spend and admissions team!

Fall Webcast Series Announced - Education Marketing & Enrollment Webcasts

Tue, 04 Oct 2011 04:30:00 GMT

Join Today's Campus and Leads360 for three LIVE webcasts on best practices in education marketing & enrollment.

Recording of Today's Campus Webcast "Implications of Gainful Employment" Available Now!

Fri, 12 Aug 2011 06:45:00 GMT

Watch the recording of a luminary panel of higher education thought leaders from the August 12, 2011 Today's Campus Webcast "Implications of Gainful Employment".

TODAY'S CAMPUS HOSTS LIVE WEBCAST EVENT "GAINFUL EMPLOYMENT IMPLICATIONS" - JOIN US

Fri, 05 Aug 2011 12:00:00 GMT

YOU'RE INVITED! Join Today's Campus and a panel of higher education luminaries to discuss the topic of gainful employment.

How Higher Ed “Loss Leaders” Influence Online Advertising (From HIGHER ED LIVE)

Tue, 18 Jan 2011 06:45:00 GMT

How Higher Ed “Loss Leaders” Influence Online Advertising (From HIGHER ED LIVE)

Today's Campus Update

Wed, 29 Sep 2010 00:01:00 GMT

A perfect storm of power politics and media noise has worked its way into higher education by way of the 'for-profit sector.' At the heart of it all is student loans. Most likely a business solution - not a political one - is needed. Follow this story in interviews, beginning here. Also, here are links to some or most popular recent articles and interviews.

Today's Campus Update

Wed, 25 Aug 2010 07:45:00 GMT

Features ... A rookie college ranking debuts. Will it challenge U.S. News? Must big fundraising efforts result in little payoff? Can college be more affordable? What's happened to online higher education? Also ... Most popular articles and interviews.

Q&A with Jeff Wendt: Leonard Schlesinger, President, Babson College

Thu, 05 Aug 2010 07:45:00 GMT

A January 2009 Gazette Minute Interview with Leonard Schlesinger, president of Babson College, as he embarked on a curricular turnaround at a school of considerable distinction.

Today's Campus Update. July 2010

Thu, 29 Jul 2010 07:45:05 GMT

Transformational leadership

Wed, 28 Jul 2010 07:45:00 GMT

Thinking about tomorrow's top executives? A panel of similarly minded executives say leadership requires IQ, EQ and CQ.

No Matter the Crisis, a Communications Plan Is Critical

Thu, 22 Jul 2010 07:45:00 GMT

Recent news reports from a pair of campuses amplify the need for a plan. At the University of Virginia, a male lacrosse player with an apparent history of violence allegedly beat to death his former girlfriend, a member of the woman's lacrosse team. At the University of Alabama-Huntsville, a female professor who just had been denied tenure shot and killed three colleagues and wounded three others. By Anne Sceia Klein

Neutralizing the Saboteurs of Strategic Change

Mon, 19 Jul 2010 07:45:00 GMT

"I guarantee you that no matter how wonderful your strategy is, you will not execute it the way you planned," says Robin Speculand, a specialist in strategy implementation who has helped governments, multi-national companies and local corporations.

The Change Enforcers

Thu, 15 Jul 2010 07:45:00 GMT

Given the many pressures from several directions—reform, cost reduction, compliance and accountability—it takes someone with vision, dexterity and fortitude to run a campus well these days. Part 2.

The Change Enforcers

Wed, 14 Jul 2010 07:45:00 GMT

The Change Enablers

Tue, 13 Jul 2010 07:45:00 GMT

Highly successful entrepreneurs from many walks of life are spotting opportunities in higher education. Their backgrounds and business plans are different. Their styles vary. Their financing sources range from personal funds and ‘angels’ to venture capitalists. What they share in common is pluck and circumstances that enabled them to start a money-making business in a robust higher education industry. Part 2.

The Change Enablers

Mon, 12 Jul 2010 07:45:00 GMT

The Change Engineers

Thu, 08 Jul 2010 07:45:00 GMT

Our University is wrapping up a strategic plan, a year in the making. The exercise has been a valuable one for several reasons. It's motivational. It establishes new direction and goals while assessing previous goals. And more ... By Paul Bylaska and Ryan Theroux.

The Change Exploiters Part 2

Thu, 01 Jul 2010 07:45:00 GMT

With change comes opportunity. Here are two disparate groups of people who have seized the day. Some erudite educators who feel the system is broken are trying to reshape how to teach. And for-profit education companies are bringing down cost. Part 2. By Tom Robinson.

The Change Exploiters

Wed, 30 Jun 2010 07:45:00 GMT

Today's Campus Update. June 2010

Mon, 28 Jun 2010 07:45:00 GMT

Tuition sweet spot. Most popular recent articles. Key buying signals sent by college-shopping parents. Most popular recent interviews. Higher education's news favorite for busy people. And more.

Re-skill your staff for essential high-value work

Mon, 21 Jun 2010 07:45:00 GMT

Is your college intent on equipping students with the skills needed for a new economy? Do you want to make them ready to embark on a successful career path in a highly competitive environment? Shouldn’t those same intentions apply to your staff as well?

Five indispensable talents graduates need to succeed in the workplace

Tue, 08 Jun 2010 07:45:00 GMT

New + Notable by Tom Robinson

Here are five more talents to add to the list of things colleges should do to prepare their students. Five that employers should be seeking in recent grads.

Collaboration = Education

Mon, 03 May 2010 07:45:00 GMT

What do a four-year university and a 54-hour entrepreneurs' Startup Weekend have in common? Just about everything. By Jamie Young and Tom Robinson.

Stephen Spinelli

Fri, 23 Apr 2010 07:46:00 GMT

A successful academic. Next, a very successful entrepreneur. Now a university president. Stephen Spinelli has much to share on the topic of entrepreneurship.

Edwin Eisendrath

Wed, 21 Apr 2010 07:45:00 GMT

Colleges and universities can be entrepreneurial too. Himself a co-founder of UNext and Cardean, Edwin Eisendrath advises U.S. colleges and universities when they have expansion plans.

Today's Campus Update. April 16, 2010

Fri, 16 Apr 2010 07:45:00 GMT

Tuition sweet spot. Recent Online Reader Favorites. Excerpts from a survey of the U.S. college-buying public. Student loan Intelligence. Campus jobs: Who? Where?

Q&A with Jeff Wendt: Deirdre Whitman, Vice President, Enrollment Management, Mercy College

Thu, 08 Apr 2010 07:45:00 GMT

This very talented lady followed another very talented lady to her present job - for the third time. Together Deirdre Whitman, Kimberly Cline and effective customer service are making Mercy College higher education's growth story in metropolitan New York.

Today's Campus Update. March 22, 2010

Mon, 22 Mar 2010 07:00:00 GMT

Art Week begins March 22nd and continues all week. Read new articles and interviews on the topic every day. Inside this update: Recent Online Reader Favorites. Consumer marketeers you may want to know. A consumer survey with a difference. Student loans: Who? Where? Campus jobs: Who? Where?

Deal with trouble using strategic thinking

Tue, 02 Mar 2010 07:45:00 GMT

In a bad economy, even those who duck-and-cover should engage in some strategic thinking. Part 2 of a two-part article by Elliott Masie.

Deal with trouble with the right tone

Mon, 01 Mar 2010 07:45:00 GMT

In a bad economy, the tone taken by campus executives in adversary situations matters to all those affected. Part one of a two-part article by Elliott Masie.

Today's Campus Update February 18, 2010

Thu, 18 Feb 2010 06:45:00 GMT

February 18, 2010. Is Uncle Sam the Lender derailed on Capitol Hill? Retention Week reprise, if you missed it. Reader's favorite Q&As since August. Are next year's college applicants shopping from their pocketbooks? It's all about jobs. Student Loan Intelligence. Student Loan Buying Guide. More.

Leadership Roundup

Thu, 11 Feb 2010 07:45:00 GMT

February 11, 2010. Management essentials for capable executives and supervisors. Ala Gretzky, Huddleston, McQuaig, Harvard Business Review, Brandau, Kouzes and Posner. Upcoming conferences. Quick links.

Today's Campus Update-February 1, 2010

Sun, 31 Jan 2010 00:00:00 GMT

Retention Week begins Feb. 1. Read new articles and interviews on the topic on this site every day. Inside this update: January reader favorites. Highlights of the next magazine. And more.

Today's Campus Update January 18, 2010

Mon, 18 Jan 2010 07:45:00 GMT

The most popular online articles with readers this month. A don't-miss online suggestion from our editors. Previews of our next magazine. And more.

TC Update

Tue, 05 Jan 2010 07:46:00 GMT

January 5, 2010. Interesting reading from 2009. Readers' favorites and editors' suggestions. Campus Photos, Crime on Campus, and more.

Today's Campus Update, December 1, 2009

Tue, 01 Dec 2009 07:45:00 GMT

Readers' recent top interview choices and perennial favorites. New features. What's a RoundUp? Campus photos. Conference notes.

Q&A with Jeff Wendt: Belinda Keiser, Vice Chancellor, Keiser University

Thu, 19 Nov 2009 07:46:00 GMT

The name of this dynamic lady is on the university she works in each day. And she loves her job!

Today's Campus Update November 16, 2009

Mon, 16 Nov 2009 15:30:00 GMT

Since August 1st we've welcomed 101,000 visitors who have viewed more than 330,000 pages on this site. Here are some choice morsels from recent online editions. Readers' choices. Editors' choices, Five of the most popular roundups. Conference notes. And please, if you have the time, take five seconds to answer a 1-question survey.

Q&A with Jeff Wendt: Jim Etter, Founder, American Public University System

Mon, 09 Nov 2009 00:00:00 GMT

What made an enlisted marine-turned-officer an education entrepreneur? And how does the school he founded manage to provide a college education to tens of thousands of students at no out-of-pocket cost to them? To Jim Etter, that's the magic of University 2.0.

Today's Campus Update, November 4, 2009

Wed, 04 Nov 2009 07:45:00 GMT

November 4, 2009. Choice bits from recent online editions. Readers' choice articles. Editors' choice interviews. Four popular roundups. With a peek at the next magazine.

Q&A with Jeff Wendt: Bill Flores, President, U of Houston, Downtown

Thu, 29 Oct 2009 07:45:00 GMT

Interesting city. Interesting campus. Interesting academic offerings. Very interesting man.

Leadership Roundup

Wed, 28 Oct 2009 07:45:00 GMT

October 28, 2009. A quick but worthwhile read for leaders and the people who hire and groom them. Four ways to be a good boss in a bad economy. An interview with Marcus Buckingham. Briefly noted. Quick Links.

Q&A with Jeff Wendt: Stuart Udell, President, Postsecondary Education, Princeton Review

Wed, 21 Oct 2009 09:30:00 GMT

On October 19th The Princeton Review announced its $170 million aquisition of Penn Foster, a school group with perhaps the world's largest enrollment. When we interviewed Stuart Udell last year it was obvious that pluck, smarts and business skills, along with good timing and happy education customers, would propel him and his company to real success.

Today's Campus Update - October 15, 2009

Tue, 13 Oct 2009 11:30:00 GMT

October 15, 2009. Editors' choice articles. Readers' choice interviews. What readers are saying. Risky Business. Upcoming conferences. Where Today's Campus staff will be attending.

Today's Campus Update - October 1, 2009

Thu, 01 Oct 2009 05:00:01 GMT

Top 10 Twice: Most popular September articles & most popular September interviews. Overheard at two recent conferences. Upcoming Events. And more.

Q&A with Jeff Wendt: Steve Cooper, Founder, Tech University of America

Thu, 17 Sep 2009 05:00:01 GMT

Steve Cooper visualizes online learning 2.0 which he sees on the near horizon.

9/15 Today's Campus Update

Tue, 15 Sep 2009 05:00:01 GMT

Most popular Today's Campus articles of the past two weeks. Previews of what you'll be seeing in the next two weeks. A sneak peek at the September issue of Today's Campus. Upcoming Events.

Today's Campus Update

Tue, 01 Sep 2009 05:00:01 GMT

Most popular Today's Campus articles of the past two weeks. Previews of what you'll be seeing in the next two weeks. Events we'll be attending. And special news for advertisers.

Leadership Roundup August 23, 2009

Sun, 23 Aug 2009 05:00:01 GMT

August 23, 2009. Some notable movers and shakers assuming new positions of leadership on campus, in government and at firms who do business on campus.

Student Opportunities: Research and Development for Sustainability

Wed, 05 Aug 2009 08:00:00 GMT

Student activist Carlos Rymer says sustainability offers opportunities for students to participate in meaningful R & D on campus. That's good for students and good for their colleges.

Q&A with Jeff Wendt: Milton Greenberg, Professor Emeritus, Government, American University

Thu, 07 May 2009 00:00:00 GMT

A seasoned higher education participant discusses his industry's architecture, and other topics.

Q&A with Jeff Wendt: Fernando Padro, Interim Director, Education Leadership, Cambridge College

Wed, 29 Apr 2009 00:00:00 GMT

Dr. Padro is Chair of the Higher Education Advisory Committee for the American Society of Quality, which makes him a Baldrige award proponent. And from 1989 to 1992 he worked in the bailout of the savings & loan industry.

Today's Campus, New Hires

Linking Diversity to Work Force Need

Something to Talk About

The Little Engines That Could

Three Tests for a Website That Makes Every Prospective Student Want to Matriculate

That Best Most Imperfect Place

Getting Ready

Building Your School's Domain Authority and Trust Through Local Link Building

Preventing Evil or Reacting to Evil at the Front Door?

I'm Qualified, But the Offer Hasn't Been Made

The Evolution of Faculty Governance

New Opportunities for Independent Higher Education in the American West

Applicant Tracking Systems

And the Winner Is...Competition Through Cooperation in Higher Education

New Career New Graduate - New Opportunities

The Wallet Resume

The Risks Ahead

Resume Vs. Bio-Sketch

The Value Beyond the College Scorecard

Too Much Work, Too Little Time - How Financial Aid Offices are Outsourcing to Improve Service to Students

Internships - The Road from Free to Fee

Pre-Employment Assessments

Ready...Set...Graduate.

Job Search - Internet vs. Traditional Staffing Methods

The Education of Corporate America

Striking a Balance

Is This the Moment to Open Your Admissions to More Community College Students?

The Art of Getting What You Want Out of Every Vendor Relationship

Know The Competition

The New Building Blocks

Be The Solution

Q&A with Jeff Wendt: Larry Penley, President, Thunderbird School of Global Management

Opportunities In Adversity

Preparing for Hard Choices

Accepting An Offer

Season's Greetings

Hired By Association

When is Disruptive Change Good for a College?

Ryan Busch, Publisher of Today's Campus Magazine, Interviews Steve Gunderson, President of APSCU

Staying Relevant

Answering the Perception Problem

Office Holiday Party Tips

What is the Objective?

"Not Only...But Also" by Dr. Brian C. Mitchell

Strengthening the Pathway to Higher Education

Taking Stock

Where's Waldo -- Higher Education and the Next Big Idea, by Dr. Brian C. Mitchell

Where the Alumni Can Help Most

In Defense of the Term "Professor"

The Political Case for Strong Career Centers, by Dr. Brian C. Mitchell

Growing a College -- Why Parents Matter, by Dr. Brian C. Mitchell

Finding (and Keeping) the Right College President

How to Get More Applications from Every Admissions Email You Send, by Barry Lenson

Time To Step Back-- The Future of Penn State, by Dr. Brian C. Mitchell

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

Building a Senior Staff: The Burden of Support

How to Attract More Top-Tier Students

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

The Need to Lead, by Dr. Brian C. Mitchell

Dashboard Metrics: Boards of Trustees Grapple with Assessment, by Brian C. Mitchell

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

Q&A with Jeff Wendt: Jami Morshed, , Three Rivers Systems

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

Growing a College: Strategic Investment in the Great Recession, by Brian C. Mitchell, Ph.D.

Q&A with Jeff Wendt: Rob Rokoff, VP, Business Development, LeadiD

Intentional Enrollment: Building a Class Strategically, by Brian C. Mitchell

Colleges as Good Neighbors: Why Towns Matter - by Brian C. Mitchell

How to Get More Students to Show Up for On-Campus Appointments: Strategies from College Admissions Consultant Larry Rondeau

Ryan Busch of Today's Campus Magazine Interviews Michael Crow, President of Arizona State University

What Our Master Planning Says About Us

The Strategic Plan as a Management Toolby Brian C. Mitchell

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

How Governing Boards Operate: The Case to Restructure Decision Makingby Brian C. Mitchell

Collaborating on Tax Exemption

Q&A with Jeff Wendt: Robert Rosenbloom, CEO, College Week Live

Letter to Today's Campus from Virginia Tech Official in Response to Crisis Management Article from March-April 2012

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

The Digital Campus - Digital Screens at Lewis and Clark College

Q&A with Jeff Wendt: Do Not Click, , Do Not Click

The Strategic Plan as a Management Tool
by Brian C. Mitchell

How Governing Boards Operate: The Case to Restructure Decision Making
by Brian C. Mitchell