Ok, so you and Ross were strategic leaders at Leads360 and TARGUSinfo, respectively. How does LeadiD differentiate from other third party technology providers in the space?

Great question, and thank you for asking. Today we hear a lot of confusion in the marketplace, so I am happy to help clarify and educate. At a high level you start to see technology vendors self-select into key buckets: lead verification/validation, lead scoring, fraud solutions, compliance solutions, duplication and return tools, lead optimization and management platforms, and data warehouses. Stay tuned for a long overdue infographic of this ecosystem! In truth, LeadiD has partnered with most firms in each of these buckets as the independent neutral open platform.

If you remember the fundamental problem, authenticating the origination of the lead, all of these solution providers take lead data inbound and add value to it. They each provide differentiated and powerful solutions; however, none of them can authenticate where the data is definitively born. LeadiD is the industry standard exclusively focused on this origin and history. Thus, partnerships with each of these firms are only natural, allowing Lead Sellers and Buyers to leverage these solutions via the LeadiD Platform. As such, we stumbled on a second solution in the marketplace, providing a single platform to ping/pre-ping to access an amazing amount of data for real-time decisioning and hungry analytics teams.

I see your tagline is “Trust Is Good. LeadiD is Better.” Make me feel better about LeadiD trust and translucency.

LeadiD as a technology is reliable, secure and non-invasive. We do not affect load time and we have taken measures both technologically and legally to ensure protection of all data assets we do come in contact with.

Today, the exchange of data between seller and buyer relies on a trusted handshake. The marketplace is suffering from a lack of trust and is thus depressed. LeadiD brings trust into the transaction between buyer and seller. With direction from both sides of the industry, we have balanced the propriety privacy that providers require with the insight and access to certain types of data that the Schools and Agencies need to make both marketing and compliance decisions. We never expose a provider’s raw lead data, proprietary marketing practices, or sources; instead, we play the neutral arbiter of trust between both sides. We authenticate the lead origin and offer Buyers the ability to audit the lead history with a Universal LeadiD, providing fact-based data about the origin of the lead. The outcome: a translucent LeadiD Platform trusted by Sellers and Buyers.

While we’re clarifying, can you break down the value for each side of the transaction across the education sector?

Sure, that’s an easy one!

First, LeadiD is valuable for any lead-buying institution, private, non-profit, and public.

Second, LeadiD technology is currently enabled for online leads, mobile leads, and call center leads.

Now, if you are a Lead Buyer, LeadiD Audit allows you to ask your providers to put trust in your lead transactions without compromising any of their proprietary business practices. Furthermore, buyers can improve real-time decisions about the leads they buy and the routing of those leads. Think about accessing that CarFax report to determine fact-based historical events about that used car.

And what about Lead Sellers, you ask? There is significant value for lead providers, agencies, and aggregators, as well. LeadiD allows providers to finally differentiate themselves from competitors. The simple act of implementing LeadiD shows buyers that the firm has invited an independent third party, assigning Universal LeadiDs to every single lead event to certify lead authenticity. There is no more definitive act in standing by a lead provider’s quality of origination. Would you even consider buying a used car without a VIN number? As for quantitative ROI, providers can leverage the LeadiD platform to eliminate inefficiencies such as duplications, and also optimize monetization of each opportunity. They can keep an eye on the life their leads take once sold, and can also leverage LeadiD to manage their own affiliates up-stream-- all without exposing any proprietary data to clients or peers.

Stay tuned for Part 3 of Rob Rokoff’s Q&A!

ROB ROKOFF is the Vice President of Business Development for LeadiD, where he drives strategy and channel partnerships for the LeadiD Platform. Mr. Rokoff has built and managed call centers in the U.S. and Canada for American Express, CitiGroup and Merrill Lynch, was a part of the strategic leadership team with Leads360, Inc., and supported TARGUSinfo’s growth in the Bay Area where he is currently based. He has presented on lead management best practices at the Google Summit and other industry conferences. LeadiD will be presenting with Kaplan University and ClassesUSA at LeadsCon East in NYC on Tuesday, July 24. Mr. Rokoff can be reached via:

Twitter: @LeadiD

LinkedIn: http://www.linkedin.com/in/rokoff

Or Email: Rokoff@LeadiD.com - or – Education@LeadiD.com