Tell us more about implementing LeadiD.
There are two pieces to implementation for a Lead Supplier and two for a Lead Buyer.
For a Lead Supplier, the first step is to insert LeadiD code on their lead forms. The second step is to add a field to their post. They will continue to post leads to their clients per usual and will add a Universal LeadiD field to their post.
For Lead Buyers, including Agencies, Aggregators and Schools, the first step is to add a field to their internal database or their third party lead management platform. LeadiD is already integrated with most of the common services and several agencies, including Lead Watch Live, Leads360, Datamark’s LeadBin, CUnet’s Sparkroom, Geary PMG, MediaWhiz and Cake Marketing.
We have seen several lead providers and schools complete implementation in under 20 minutes.
You will notice that there is no situation where suppliers are posting lead data to LeadiD. The only way for a lead to have a Universal LeadiD is for us to witness the lead creation event on the lead form or in the call center. We issue the lead provider a Universal LeadiD in real-time and that LeadiD is supplied by the provider to the buyer. LeadiD will never share a providers LeadiDs or proprietary data.
Ok, we’re implemented. So what does this cost?
Our business model is quite simple. There is a free model and a paid model.
For lead suppliers who are generating and selling leads, leveraging LeadiD to authenticate and tag your leads with our Universal LeadiD is…entirely FREE. No strings, no catches.
For agencies and aggregators, accepting a LeadiD from sources and delivering those leads through your system to your school clients is….entirely FREE.
For lead buying schools, and any agency or aggregators that wish to audit the LeadiD in real-time or in batch, to access the lead history data set, this is a paid model.
Parts 1 and 2 of Mr. Rokoff's Q&A can be accessed here. Stay tuned next week for Part 4, the final portion of the Q&A!
ROB ROKOFF is the Vice President of Business Development for LeadiD, where he drives strategy and channel partnerships for the LeadiD Platform. Mr. Rokoff has built and managed call centers in the U.S. and Canada for American Express, CitiGroup and Merrill Lynch, was a part of the strategic leadership team with Leads360, Inc., and supported TARGUSinfo’s growth in the Bay Area where he is currently based. He has presented on lead management best practices at the Google Summit and other industry conferences. LeadiD will be presenting with Kaplan University and ClassesUSA at LeadsCon East in NYC on Tuesday, July 24. Mr. Rokoff can be reached via:
Or Email: Rokoff@LeadiD.com - or – Education@LeadiD.com