Building Your School's Domain Authority and Trust Through Local Link Building
Online competition from other schools, job boards, pay-per-lead directory sites and more, are forcing educational institutions to take a look at how they can increase their Search Engine Optimization (SEO) through easy and effective ways. It’s no secret that being at the top of a Search Engine Results Page (SERP) is where you want your school to land. An October 2012 study by Compete.com looked at “tens of millions” of consumer-generated SERPs and found that 53% of all clicks go to the first listing on a search results page, dropping to 15% for the second listing, 6% for the third and 4% for the forth. So how can your school compete with a national job listing site or directory? One-way is to build your school’s website domain authority.
Q&A with Jeff Johnson, Vice President and Managing Director, Primacy
Jeff Johnson is a Vice President and education practice leader at digital agency Primacy, www.theprimacy.com. He has over 20 years of experience as a strategic thinker and creative leader, creating award-winning solutions. Jeff is a thought leader in the interactive marketing field, helping dozens of colleges, universities and healthcare organizations achieve meaningful outcomes on the web.
Striking a Balance
The study released this week at the NCAA’s annual meeting showing that annual spending on sports by public universities in the six big-time conferences like the SEC and the Big 12 passed $100,000 per athlete raises some interesting questions that colleges and universities must address.
It has been interesting to watch the reaction to my blogs on higher education each week. Almost all of the comments have been useful. As expected, some deal with the specifics of the topic – the role of alumni and trustees, the need for stronger career centers, and how the election will shape the future direction of higher education – to name a few. Other readers speak more narrowly along political and ideological lines. I thought it might be interesting this week to take stock of what we learned.
How to Use QR Codes to Recruit More Students
are that you have noticed more and more of those square, barcode-like graphics appearing
on print ads, direct-mail pieces, posters, and lots of other places. You might also
have seen people (often, people who look like the students you are trying to
attract) using their smartphones to snap images of those codes.
Materials From Key Vendors That Make Your EDU Inquiries More Valuable Parts 1 and 2
How to Get More Applications from Every Admissions Email You Send, by Barry Lenson
In today’s post, I would like to share some of the “best practices” that I have learned from leading companies that are generating more profits from their email marketing campaigns. Your admissions office can use these same tactics to generate more inquiries from the emails that you send and, ultimately, more applications too.
Time To Step Back-- The Future of Penn State, by Dr. Brian C. Mitchell
Much has been written lately about Penn State. The crimes committed are horrific and egregious, the administration was arrogant, insular and imperial, and some of the alumni are apologists. A beloved university that defines who they are and what they have become in life has humiliated others. There is no sufficient explanation for the crime, the way it was handled, or the impact that it will have on Penn State's athletic reputation. The media feeding frenzy will undoubtedly continue as the case and its aftermath play out in the court of public opinion on the global stage. There is no escaping what will happen nor in many respects should there be. In short, it is what it is.
At APSCU 2012, we had the opportunity to speak with Jeff Marcus, founder of Ed-Impact Consulting. While Ed-Impact is a relatively new consulting operation, Jeff has been working in the field for 20 years. His focus at Ed-Impact is three-fold. The first is consulting with nursing students, or schools with nursing programs; 80 percent of students seek to be a nurse, only 20 percent can pass the test, maintains Jeff— so what happens to the rest? Ed-Impact helps guide these students at the admissions stage into programs in which they can be successful. Ed-Impact also provides admissions training and marketing analysis. We enjoyed learning more about Ed-Impact, and thank Jeff for stopping by to speak with us at APSCU!
How to Make Your College's Web Page Stickier
No one has yet determined how long a student must stay on your website before he or she decides to apply. However, it does seem likely that if students spend more time looking and clicking, they are more likely to apply than are students who look quickly and rocket off to the next college site.
Rob Rokoff is the Vice President of Business Development for LeadiD, where he drives business and channel partnerships for the LeadiD Platform. LeadiD is focused on identifying what Rokoff calls “the missing piece—“ the origination point of leads. Here, Rokoff shared with us the process involved in finding this missing piece, as well as who can benefit from LeadiD’s Platform.
We recently had the opportunity to speak with Trace Urdan with Wells Fargo Securities. As Trace sat down with us in Las Vegas, he discussed current events with us, including the government’s regulatory involvement in the sector, competition from the traditional sector in the marketplace, and of course, hopes for the future of the education sector. Trace also went into a little more detail about his personal opinions regarding laudable efforts to improve regulations, as well as the current economy and its impending implications. We had a great time chatting with Trace, and thank him for taking the time to speak with us at APSCU 2012.
Jami Morshed, , Three Rivers Systems
At APSCU 2012, we were excited to have the opportunity to speak with Jami Morshed, Vice President of Global Sales and Marketing at Three Rivers Systems, touted as “The only truly disruptive academic ERP serving higher education.” And how exactly is Three Rivers Systems disruptive? According to Jami, by coming into an established market but offering innovative technology that can change the order of business, Three Rivers Systems is able to essentially do what Netflix did to Blockbuster. We asked Jami what it takes to adopt these systems for schools, the implementation process the process, and which establishments can benefit most from Three Rivers Systems services. As Jami says, institutions are often bogged down by tasks that don’t advance their original purpose—to educate the public—and Three Rivers Systems seeks to help institutions focus on that important goal. We enjoyed our chat with Jami, and appreciated him taking the time to chat with us. Bogged down with tasks other than their original purpose—to educate students.
Does he really need an introduction? What’s a visit to Vegas without the King himself—Elvis! Elvis stopped by at APSCU 2012 to say hello, and even serenade us! We thank Elvis for stepping in front of the camera with us-- Viva Las Vegas!
LeadiD had a unique vision to allow Lead Buyers (Schools, Agencies, and Aggregators) and Lead Sellers (Organic Lead Providers, Call Centers and Aggregators) to operate in a trusted environment. The LeadiD Platform has been developed in collaboration with lead providers and lead buyers to provide an independent neutral technology. LeadiD allows Lead Sellers to definitively prove that they are generating and selling authentic quality leads. LeadiD allows Lead Buyers to make the best decisions about the leads they buy based on the true history and origin of the lead. For an easy analogy, think of LeadiD as the issuing agency of an auto VIN number, a Universal LeadiD, combined with the definitive data of the CarFax Report, a LeadiD Audit. Founded in January 2011, LeadiD traces its roots to conceptual conversations as early as 2007, when industry insiders and influencers began discussing how to solve the last fundamental problem in lead generation.