The tools you use will most likely influence the level of success you achieve.
Tom Robinson reports some pre-freshman and freshman affinity and retention measures that work.
Features ... A rookie college ranking debuts. Will it challenge U.S. News? Must big fundraising efforts result in little payoff? Can college be more affordable? What's happened to online higher education? Also ... Most popular articles and interviews.
While overall consumer interest has showed a year-to-year decline, one market segment clearly wants online education the most. Wes Kauble shares TCAT survey results.
New + Notable by Tom Robinson
U. S . New & World Report's Americas Best Colleges steps up to the plate this month. It's been the league leader on college rankings. But is it still a slugger? The American Council of Trustees and Alumni says: "Yerrrrr out."
University of North Carolina School of the Arts Drama Performance, Two Gentlemen of Verona.
CPAs, tax practitioners and various other counselors are advising American families about their college purchases. Keith Landis and his firm are advising the advisors. He shares some interesting observations.
Dr. Twenge is a research psychologist and San Diego State University professor. She authored Generation Me based on surveys of 2,000,000 young people between the 1930s and the present.
New + Notable by Tom Robinson
Part 2 of a two-part article on the marketing studies of Notre Dame professor Carol Phillips. Her top 10 list of observations about college students continues at number 6. This author added my own implications for enrollment managers.
New + Notable by Tom Robinson
Notre Dame professor Carol Phillips advises marketers how to deal with young shoppers and buyers of goods and services. She has a top 10 list of observations about Millennials and the implications for commercial marketers. We added implications for enrollment managers.