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Today's Campus Update
Features ... A rookie college ranking debuts.  Will it challenge U.S. News?  Must big fundraising efforts result in little payoff?  Can college be more affordable?  What's happened to online higher education?   Also ... Most popular articles and interviews. 



Generational differences: myth or reality?

New + Notable by Tom Robinson
 
Generations X and Y, Boomers, Millennials, the Tech Generation and The Me Generation are part of our lexicon and our marketing strategies.  Should they be?
 



Today's Campus Update. July 2010



The Semantic Web: Your Web’s Smarter Younger Brother

New + Notable by Tom Robinson
 
The Semantic Web is also known as Web 3.0 and the Data Web and the Deep Web.  It's not artificial intelligence.   This new iteration of web is, however, “smarter” in that it makes more intuitive connections between data.  Colleges are beneficiaries in several ways.
 
 



YouTube: The top ten uses cited by experienced users
While YouTube has emerged as a marketing juggernaut for colleges and universities, many campuses are also discovering that the free video-sharing service has scores of other uses—all of which are also free for the taking.  By Joe Dysart.


Intellectual Property Produces Smart Money

Some campuses on the Forbes list of research revenue producers were one-hit wonders, due to the invention of a super drug.  Others earned their money with a series of smaller successes.   By Tom Robinson



So Sue Me

Institutions and individuals duel over intellectual property in an environment reminiscent of Jack London's Klondike.
By Jim Castagnera



Which came first, the Fulbright or the egg?
 
New + Notable by Tom Robinson.
 
Why do two campuses, one in California and one in Florida, have more Fulbright scholars per capita than Harvard?     



How TMI affects decision making

Research Worth Noting with Karen West 
 
A handy fact from a study about the decisions people make and the way they make them.



Research Roundup
March 29, 2010.  Research in service to marketing and sustainability.  Also, the world's 12 hottest researchers.   



Research Roundup, February 9, 2010
February 9, 2010  Research efforts worth noting on U.S. campuses.  Breakthrough in faster, more secure wireless communications at Penn State.  Spiderman is likely beetle-enabled.  Faults and earthquake discoveries by two campus research teams.  Upcoming Conferences.  Quick Links. 



Research Roundup January 19, 2010
January 19, 2010  College and university campuses abound with promising medical research. In this Roundup are  activities promising breakthroughs for stroke victims, spinal cord injuries, Alzheimers victims--and schoolboys.  



Today's Campus Update January 18, 2010
The most popular online articles with readers this month.  A don't-miss online suggestion from our editors.  Previews of our next magazine.  And more. 



TC Update
January 5, 2010. Interesting reading from 2009.  Readers' favorites and editors' suggestions.  Campus Photos, Crime on Campus, and more.



Gingrich Library at Albright College in Reading, PA
Gingrich Library at Albright College in Reading, PA


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