More Exposure for Employers
Today’s Campus has started two new weekly features entitled “On the Move” and “Campus Profile”. The goal is to bring more attention to the colleges and universities that serve today’s higher education students. Each feature
will hopefully attract top level faculty and administrator to the institutions highlighted.
Linking Diversity to Work Force Need
Despite the evolving interpretation offered by state and federal courts, American higher education as a community remains committed in its support to increase diversity among students.
Today’s Campus Enters the Talent Acquisition Industry
Today’s Campus enters the world of talent acquisition with
its new employment services division. Leveraging a 19-year history and their
relationship with 42,000 subscribers from 3600 institutions within the higher
education sector, the new division will offer numerous employment recruiting
tools and resources including executive search, job postings via their
employment board, digital advertising, and targeted email campaigns to attract
prospective employment candidates. Tools such as webinar based technology used
for virtual career fairs and an audience extension program which is exclusive
to Today’s Campus will help to support their efforts.
Today's Campus Expands Its Talent Acquisition Services
Leveraging a 19-year history and trusted relationship with 42,000 subscribers from 3,600 institutions within the higher education sector, Today’s Campus is increasing its employment recruiting tools and resources for its subscribers. These new resources include:
- Executive search functions
- Job postings
- Digital advertising
- Targeted email campaigns to prospective employment candidates
Tools such as webinar-based technology used for virtual career fairs and an audience extension program, exclusive to Today’s Campus, further enhances the offerings.
Something to Talk About
Conversation is the coin of the realm in American higher education.
Shared governance rests upon reasonable, open and transparent communication. Internal and external constituencies - including parents, alumni, donors, political leaders, and the media - embrace the motivations and actions that shape education, often more so depending upon who delivers the message.
The Little Engines That Could
In the recent blizzard of press over the cost of higher education, the impact of technology, and the continued relevancy of the curriculum, much of the ongoing effort by higher education institutions to improve their environment has been lost as other more polarizing stories pushed to the front of the queue.
For much of their history, most colleges and universities stood as well-defended “cities upon a hill,” isolated by perceived images of wide green lawns, brick walls and massive gates sending an unwelcome and exclusionary message to outsiders. By concentrating on the academic enterprise, colleges and universities failed to develop an organic, systemic relationship with their environment. As urban environments changed – and many older urban centers declined -- local pressure to increase tax revenue set higher education institutions against their communities.
Digital Textbooks Offer a New Chapter in Education
For many years, a hallmark of any child’s school career has been the need to lug around a backpack laden with oversized textbooks. The higher the grade level, the heavier the books seemed to get. Now, imagine carrying around the same amount of material – and much more – in a lightweight, portable device that can fit snugly in a backpack. Welcome to the world of tablet computers, e-readers and digital textbooks.
That Best Most Imperfect Place
A long, tough week has ended -- more or less -- in Boston.
Getting Ready
An important issue has yet to take center stage in the debate simmering over the impact that credentialing will have on the relevancy of a college degree. There is a difference between completing certification that leads a student/employee to present credentials and verification that credentials actually demonstrate proficiency. What happens if our commitment to increasing access effectively leads to a “dumbing down” of learned outcomes? In the end, who's in charge
Finding Students Where They Live
I had lunch in Boston last week with Rob Hutter and Michael Staton, partners at Learn Capital, based near San Francisco. Both are extremely creative, committed and entrepreneurial thinkers about the intersection of ed tech and higher education. The conversation ranged widely as time flew by. What struck me most during it, however, was a theme that has repeated itself in a number of conversations I've participated in over the past few months.
Building Your School's Domain Authority and Trust Through Local Link Building
Online competition from other schools, job boards, pay-per-lead directory sites and more, are forcing educational institutions to take a look at how they can increase their Search Engine Optimization (SEO) through easy and effective ways. It’s no secret that being at the top of a Search Engine Results Page (SERP) is where you want your school to land. An October 2012 study by Compete.com looked at “tens of millions” of consumer-generated SERPs and found that 53% of all clicks go to the first listing on a search results page, dropping to 15% for the second listing, 6% for the third and 4% for the forth. So how can your school compete with a national job listing site or directory? One-way is to build your school’s website domain authority.
Preventing Evil or Reacting to Evil at the Front Door?
The evil that arrived at the front door of Sandy Hook Elementary School in December 2012 was horrible tragic and morally unbelievable. This tragedy also provided an extremely scary lesson in reacting vs. preventing.
I'm Qualified, But the Offer Hasn't Been Made
Having a degree(s) and multiple years of experience in one or more fields is a key asset in the job market. This can demonstrate that you are strong at multi-tasking and able to adapt in multiple business groups and environments, which employers value. Though you look great on paper, it does not mean you can properly market yourself to an employer about why you are their next “hire.” During an interview, and while you network, prepare your communication about your path and career choices. Your presentation should highlight you, your successes in chronological order, and how they apply to the job you are seeking.
The Evolution of Faculty Governance
Historically, three groups share principal responsibility in collegiate governance. Boards of trustees are charged with financial stewardship, administrative oversight, and creating a climate in which all parties, especially the president, can succeed. Presidents and their senior staffs manage the enterprise. The faculty plays a critical role in program development and review.
New Opportunities for Independent Higher Education in the American West
While acknowledging the many reasons not to proceed, we argued that the drive to hold down sticker price, competition with each other and from for-profit and accredited online courses, adaptive use of new technology, and shifting consumer preferences intersect to effectively call the question. Fundamental to these realities, however, is a basic assumption that opportunity - dramatic and sustainable -- exists for those who can see the forest from among the trees.
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