Three Tests for a Website That Makes Every Prospective Student Want to Matriculate
What makes a website stand out as superior? There are some key qualities we all subconsciously look for when we scout a new site, but they are too often forgotten when it comes time to build or revise our own.
Finally, Secure Collaborative Document Software for Institutions
You’ve heard of Dropbox, Box, Google Drive - need I go on? Why would you care to hear about another cloud document service? Well, as of today, a little school out east called Yale is taking notice and has officially selected NetDocuments to handle their collaborative file management. And for good reason.
The Role of Technology in the Classroom
With the rise of the technology, the landscape of education has changed dramatically in the last decade. Graduates are now expected to navigate a fast-paced, quickly changing world and to integrate numerous forms of technology along the way. In the classroom, teachers are taking on larger roles as facilitators while encouraging students to become active learners in a more independent educational process.
Q&A with Jeff Johnson, Vice President and Managing Director, Primacy
Jeff Johnson is a Vice President and education practice leader at digital agency Primacy, www.theprimacy.com. He has over 20 years of experience as a strategic thinker and creative leader, creating award-winning solutions. Jeff is a thought leader in the interactive marketing field, helping dozens of colleges, universities and healthcare organizations achieve meaningful outcomes on the web.
The Tools You Need to Orchestrate a Successful On-Campus Event
Not only does an event organized online save trees and postage, you have a faster route to your invitees’ eyes through a screen - be it email, social networks, or public pin boards. Let’s get started!
Deliberate Tech to Make Your Campus Sustainable
Every college on the planet has taken steps toward sound, sustainable practices, but for that matter, so has every business, household, etc. The little things, like using both sides of the copy paper or highlighting reusable utensils as an option in the cafeteria, are becoming more mainstream.
Four Tech Tools to Increase Student Retention by Fall
What does it take to retain students for four years? There’s probably thousands of ways to optimize your recruitment and post-matriculation processes to keep students from dropping out or leaving your institution for another, in their eyes “better,” school. To start, check out the following software as a service (SaaS) options, and look forward to some excellent ROI.
A Summary of the HigherEdTECH Summit at CES on the Next Generation of Education, by Lida Hasbrouck
If you attended the Consumer Electronics Show and you’re reading this, you visited the HigherEdTech Summit at some point on Thursday. The primary message? The traditional practices we’ve kept over hundreds of years are failing students, literally, and we need to jump, head first, into new education models. As moderator Jinny Goldstein of HigherEdTECH put it, “I think that the gauntlet has been thrown down for those of you in highered.” But what does that mean, exactly? What will these changes look like?
Adrian Sannier is the SVP for Product at Pearson. In addition to his role at Pearson, Adrian is a Professor of Computing Studies at Arizona State University, where he served as the University Technology Officer, implementing new technologies to improve ASU's academic, administrative and research environments. Adrian is widely recognized as being an advocate for the increased use of technology in education to improve student success and leads the product team responsible for OpenClass.
Six Steps to a Surprisingly Good Technology Experience
The technology you use every day or every week is a significant part of your life, whether you love it or hate it. You’ve probably spent loads of time cursing your poor computer screen or collaborating with your colleagues on how to work around a piece of software. You may be tempted to type-out a criticism on Amplicate similar to, “This is the worst LMS on the planet.” But what are you really accomplishing for yourself, the people subjected to your complaint, and the software company?
Q&A with Jason Chu, Senior Marketing Manager at Turnitin
Jason Chu is the Senior Marketing
Manager for Turnitin, developing ideas for white papers, blogs, and customer
success stories. He has spent the last decade on a mission to help improve
student learning.
Taking Stock
It has been interesting to watch the reaction to my blogs on higher education each week. Almost all of the comments have been useful. As expected, some deal with the specifics of the topic – the role of alumni and trustees, the need for stronger career centers, and how the election will shape the future direction of higher education – to name a few. Other readers speak more narrowly along political and ideological lines. I thought it might be interesting this week to take stock of what we learned.
How to Use QR Codes to Recruit More Students
Chances
are that you have noticed more and more of those square, barcode-like graphics appearing
on print ads, direct-mail pieces, posters, and lots of other places. You might also
have seen people (often, people who look like the students you are trying to
attract) using their smartphones to snap images of those codes.
The Other Side to Technology, by Dr. Brian C. Mitchell
There
has been substantial discussion in the past few years about how technology is
beginning to move beyond older concepts of distance learning and
technology-assisted education to new arrangements like Coursera and the MOOC innovations and
experimentations at institutions like Harvard
and MIT. These approaches bear watching. Collectively, they signal that the
delivery methods, learning approaches and increasingly global scale of products
produced from new thinking are likely to reshape 21st century
education in ways not yet imagined.
College Marketing -- Use Website Analytics to Get More Value From Your Admissions Page, by Barry Lenson
You have a great-looking admissions page on your college website. But do you know how hard is it working for you? How many people visited your page in the last month, for example? Where did they come from? How long did they stay? Did they send you an email from the page or click to download a special report? All college admissions officers can benefit from knowledge like that. And the good news is, that information can be yours if you invest a little time to understand the basics of website analytics.
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