Today's Campus

Tom Robinson reports some pre-freshman and freshman affinity and retention measures that work.

Features ... A rookie college ranking debuts. Will it challenge U.S. News? Must big fundraising efforts result in little payoff? Can college be more affordable? What's happened to online higher education? Also ... Most popular articles and interviews.

Building campus-to-student relationships that last, Part 2 of 2.
Part 2 of 2. How does a campus build a relationship that gives meaning to—not just contact between—two parties?

Building campus-to-student relationships that last, Part 1 of 2.
Part 1 of 2. How does a campus build a student relationship that gives meaning to—not just contact between—two parties? Here are several tried and true methods.

College Board Recommendations. Silk Purses from Sows Ears?

New + Notable by Tom Robinson

The College Board report titled The College Completion Agenda Progress Report 2010 contains ten recommendations

to increase the percentage of young adults with at least an associate degree to 55 percent by 2025. Can the goal be met?

Today's Campus Update. July 2010

Marketing 101 has morphed

New + Notable by Tom Robinson

The familiar Four Ps -- Product, Price, Placement and Promotion -- have morphed. It's more than mere clever alliteration, It's about the customer relationship.

Todd Gibby, CEO, Intelliworks
Founded in 2002, Intelliworks hired Todd Gibby in 2007 from Blackboard. His company's platform serves up CRM to admissions offices throughout the United States.

When Confusion Reigns, Admissions Offices Lose
In a recent survey of more than 1,000 higher education purchasers conducted jointly by the folks at Today’s Campus and my firm, Atenga, Inc., we were able to mine thoughts and impressions of today’s college shoppers. The ability to translate sticker price into out-of-pocket cost - with ease - is of major importance. By Wes Kauble.

Today's college shoppers offer campuses new opportunities to maximize revenue and customer satisfaction

But first, consider a change of view. Many adults involved in purchasing higher education for their sons and daughters have changed their view of college. Survey results suggest their view change will enable successful campus marketing changes.

Keep students hooked on your school
Retention has moved from discussions in academic circles to the pages of the New York Times and the Wall Street Journal. Yet retention is not a new American preoccupation. For more than 30 years, college and university administrators, consultants and analysts have tracked, queried and studied students who drop-out or stop-out prior to earning a degree. By Karen West

Not sure you’re ready for college? Try it out for free.

New + Notable by Tom Robinson

A new "test drive" program allows qualified would-be students to try out an online course, and even earn credit, before commtting full-time. Colleges and taxpayers benefit, too.

Overheard at AACRAO's annual conference.

The American Assn of Collegiate Registrars and Admissions Officers held their annual conference in New Orleans in April. Some 2,200 members attended. They had much to hear and much to learn. Here's a goodly sample.

Retention Practitioners Speak

Two practitioners on campuses and two who serve campuses share retention insight and experience. David Yaskin, Starfish Retention Solutions. Kimberley Cline, Mercy College. Sam Burgio, Jenzabar. Fred Hakes, Indiana University.

Against all odds

Why is the college completion rate at Western Oregon University higher among Latino students than their white peers?

By Karen West.

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